
What changes with the new targeting options?
1. Segmentation by primary data
2. Expanded Audience Signals
3. Improved control over creatives
Benefits for advertisers
- Greater accuracy in ad delivery, reducing wasted investment in unqualified audiences.
- continuous optimization, with algorithms automatically adjusting campaigns based on behavioral signals.
- Deep insights, allowing detailed analysis for more informed and strategic decision-making.
- Increase in conversion rate, thanks to more targeted campaigns adapted to consumer interests.
How to make the most of new features
- Use first-party data strategically, feeding audience signals with high-quality information.
- Regularly monitor performance metrics, adjusting targeting as needed to optimize results.
- Test different creatives, exploring the impact on different audience segments to identify which formats generate the best results.
- Keep up with market trends, adapting strategies according to changes in consumer behavior.