Analytical Marketing Consulting

We analyze your data to obtain insights, clarity in strategy and actions in the tactical marketing plan, with greater assertiveness in campaigns.
Track, collect and analyze data strategically for your business

With the consultancy, it will be possible to identify the relationship between business objectives and data metrics for marketing actions. With an end-to-end consultative process, it is possible to take advantage of valuable insights for the business through data.

Analytical Marketing Consulting | Bytebio
We analyze data from different sources, in a consolidated manner, aiming for clarity in strategic actions and decisions

Some fronts of action in Analytical Marketing Consulting


web analytics

Web analytics is the process of measuring, collecting, analyzing and producing reports on navigation and interaction data generated by users on the internet.

That is, structuring and collecting data to understand how the audience behaves in the digital universe.

Views such as Google Analytics and Google Ads performance of campaigns, leads generated by channel, channel tracking according to lead flow, landing page performance aligned with views on the conversion rate, among others.

Also read on our Blog:
Data analysis allows you to better understand the user, make decisions more assertively and measure effective results for the business


Competitor analysis

This analysis is essential for the planning and sales management stages, as it allows you to identify risks and opportunities that are capable of harming or boosting your sales.

Based on this, we present important graphs comparing your website with your competitors. We monitor your competitors' positioning in keyword numbers and on social media. We present relevant ad insights from your competitors, as well as real-time reports on your ad performance. SEO of your website.

Also read on our Blog:


SEO

We carry out the main analysis processes in SEO on your website so that it is found by the right customers, through a set of advanced techniques and a focus on good practices.

We detail views of traffic and keywords in organic search through graphs. We point out missing keyword suggestions and compare their overlap. Views with the main keywords by volume, KD, CPC and results with competitors.

We have listed the main keywords that your website needs to increase the results in the SERP. We present the main pages of your website, according to volume and trend in search engines. Among other analyses.

Read also


Content marketing and content audit for SEO

We use AI to analyze content/copy to SEO. We present engaging content ideas through keyword search. We monitor mentions and present trends by volume and top domains.

We've gathered key backlink information. Using an advanced methodology, we analyze various aspects of content updating. We present all the data necessary to carry out strategic pruning of your content. We provide real-time reports to expand your view of Content Analytics.

Also read on our Blog:


Social Media

It is important to understand that using just one type of communication, such as only paid content, can be bad for the results of your investment in Digital Marketing.

The secret is balance, bringing together the best of each opportunity in communication tailored to your business, thinking about all your needs and objectives.

We present dashboards with views on the interaction of your audience on your social networks, as well as competitors. Reports on reach, engagement, activities and audience growth. Among other visions necessary for your business.
Knowing the performance of each creative helps make better use of resources and adjust campaigns


Creative analysis

With creative breakdowns in ad reports, you can analyze and understand the performance of your posts. Creatives are the visual and textual elements of your ad. This includes headline, text, call to action, and image or video.


For example, let's say you're using multiple videos in a campaign and you'd like to know which one your audience resonates with most. In this case, we present a creative analysis with the results, using this information to optimize the next creative or audience.


In addition to views of deliveries and insertion of content on platforms, for better control of your campaign actions.


Paid media and budget management

Paid media reporting is nothing new, but given the growing role social media plays at every level of corporate operations today, it's essential that brands take a holistic, multi-level approach to this type of reporting.

We can work at all levels of your business and understand how your paid media efforts are actually performing. Through complete campaign dashboards, we present the management of funds and views of the main indicators.

The same goes for platforms like Google Ads, YouTube Ads, Facebook Ads, LinkedIn Ads, Pinterest Ads and TikTok Ads.
Performance is getting the best return on your investment in sponsored ads


ROAS

ROAS is the acronym in English for Return on advertising spend which, if translated into Portuguese, means Return on Advertising or Advertising Investment. This metric is used to measure the effectiveness of campaigns or advertisements.

With this metric it is possible to identify the return on revenue or revenue obtained on spending on paid advertisements. This metric helps you understand in an easy, practical and intelligent way how to better apply your investments in paid advertising campaigns. But make no mistake, bringing these views into dashboards requires data integration work that can increase the complexity of the view of this data.
How to calculate ROAS?
ROAS can help you determine the efficiency of your online marketing campaigns by calculating the amount of money your business earns for every amount you spend on marketing strategies. You can use the following formula to calculate ROAS:
ROAS =

(Revenue generated from ads / Advertising spend) x 100

Example: The bigger the better. Let's consider ROAS not converted into a percentage.


  • ROAS = 1 means that for each R$ 1 in media occurs R$ 1 in sales, meaning the operation is not profitable.
  • ROAS > 1, for example ROAS equal to 5, means that for each R$ 1 in media occurs R$ 5 in sales, meaning the operation can be profitable.
Check out our article "ROI and ROAS: See the
differences and how to use"


Sales performance (Sales funnel and commercial indicators)

We present the main commercial indicators, linked to sales performance. Based on a sales funnel structure in CRM, we can provide real-time reports for the managers and teams involved.


Evolution of quotes using the correct strategy. Reports such as conversion rate, detailed sales funnel by period and real-time analysis of your CRM. Views on declining proposals and lost opportunities, among other views that we present according to your business needs.


Also read on our Blog:


Today, for a campaign to be efficient there is a pile of technologies behind

Technologies are "decoupled", however integrated. Guiding investments in marketing, better understanding your audience’s behavior and generating results. Through consultancy, it will be possible to create more efficient strategies for your business. accurate and efficient data-driven. Involving processes, technologies and, of course, results to evaluate the success of your business.

Analytical Marketing Consulting | Bytebio

Campaign example integrated

Campaigns carried out on social media
Site ou
landing page
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do form
Receive the form directly at CRM
ID - dashboards with data from end to end
Consultoria em Marketing Analítico | Bytebio

Check out how Bytebio can
operate within your business

Marketing Analítico Bytebio
● Definition of metrics (KPI's)
● Delivering value to the operation
● Delivering value to the business
● Analysis (UX, Data, Fraud)
● SEO Analytical
● Competitor Analysis
● 360º Analysis of Campaigns
● Process optimization
● Artificial Intelligence
● UX
● WITHOUT and SEO Coach
● CRM
● Communication systems
● Branding
● Marketing plan
● Campaign planning
● Social media management
● Channel management
● UTM Strategy and Management
● Advertising publishing
● Operation of the tactical plan
● Data-Driven 360º and Dashboards
● IA Ads / IA Copy
● Efficiency (Resources) / Effectiveness
● Prediction
● ROAS / ROI
● Route adjustments (strategic/tactical)
● Business intelligence (Data)
● Data structuring
● Implementation of processes (BPM)
● Web Technologies
● Development / Automations
● System integrations
● Generation of consistent data
● Conducting MKT activities
● Creation (Creative / Production)
● Copy / SEO
● Budget management
● Campaign management
● Media management
● Analysis of media results
● Reports

We work in triangulation, as a technological partner

Join the Bytebio with your marketing sector and with the agencies that help you to increase the performance of your business

We join forces with your marketing team, whether it is made up of agencies, freelancers or contracted teams. We operate in triangulation as a technological partner. Monitoring at all times, including understanding the context, building the strategy and constant optimization. Promoting a data driven culture and assisting in data analysis in order to achieve the best results for your business.

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