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What is the Internet of Things and how to increase your profitability with it
Understand the concept of the Internet of Things (IoT) and see how your company can benefit from it in your day-to-day processes.

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What is the Internet of Things and how to increase your profitability with it

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Even if you don't know or don't know the concept of the term Internet of Things (IoT), we guarantee that your life has been immersed in it for a long time.

This concept, translated as "Internet of Things", deserves our full attention, and is already revolutionizing our entire daily lives, changing the way we do tasks everyday life and the way we work.

The idea behind the concept is that the physical and digital worlds become one and that our entire daily lives are connected to the world wide web. As an example, we can mention Google Glass, which was one of the first innovations to popularize this concept.

The Google accessory in the form of glasses allows the user to take photos, send messages and hold video conferences just with voice commands.

Do you want to know more about this term and find out how to apply it to your company? A Bytebio It will explain everything to you and show you what really changes with the application of this concept.

When did the Internet of Things (IoT) appear?

The idea of ​​connecting objects has been discussed since 1991, with the popularization of the Internet and the TCP/IP protocol.

Around this time, Bill Joy, co-founder of Sun Microsystems, thought about the Device-to-Device (D2D) connection. That is, a "multiple web" connection. However, only in 1999, Kevin Ashton, from the Massachusetts Institute of Technology (MIT), proposed the term "Internet of Things" in a presentation to Procter & Gamble (P&G) executives.

The idea at that time was facilitate company logistics, electronically labeling all products.

The subject was brand new and generated a lot of repercussion, until, ten years later, in 2009, Ashton wrote the article "The Thing of the Internet of Things", for RFID Journal.

According to him, the network offered, at that time, 50 Pentabytes of data accumulated in recordings, records and reproduction of images. According to Ashton, limited time and routine will make people connect to the Internet in other ways.
The Internet of Things concept emerged in 1999 with the aim of facilitating P&G's logistics with an electronic labeling system.
And this concept is already becoming more and more part of our daily lives. This revolution tends to be bigger than the development of the online world we know today.

What are the positive points of

implement the Internet of Things?


For companies, innovation and profitability represent the greatest benefit. However, through it, we achieved, among other aspects:

  • Reduce and save natural resources;
  • Save energy resources

Many scholars even say that this is the Industrial Revolution 4.0 and represents the last stage in the computing development process. But are they right or will we be even more surprised in the future?

Internet of Things Applications

Currently, the Internet of Things relates to everything in people's lives, from small gadgets to large infrastructures. Mark Weiser, one of the greatest scholars in Computer Science, says that:

"IoT represents the phase in which information technology becomes ubiquitous in people's lives."

Large companies are increasingly seeking to adapt to this concept. Let's see some examples below.

Virtual reality glasses

VR (Virtual Reality) was created to make the user immersed in a digitally created environment. With it, it is possible not only to visualize a digital world, but also to interact with it.

It is used in video games and has even been implemented in parks such as Sea World, in order to guarantee more radicalism and excitement on its Kraken roller coaster.

Although the park has ended the use of virtual reality in the ride, for undisclosed reasons, this is yet another example where IoT can be used in the entertainment sector.

Magic Band

Disney, of course, was not left out either when it created its Magic Band. This incredible bracelet creates an immersive and personalized experience within the park, using radio frequency technology.
Aiming to improve the experience of everyone who enters the magical world of Walt Disney World, through it, the guest brings their wrist closer to the totems and accesses the park, enters their Disney Resort Hotel room, makes purchases in specific locations, accesses the system pre-selected queue jumpers and can even link photos taken by Disney photographers to their My Disney Experience app accounts.

Fitbit


The Fitbit smart bracelet monitors the physical activities of the people who wear it. That is, steps, calories, quality of sleep, all through the analysis of the given heartbeats.

Showing that the Internet of Things also has a lot to add in the area of ​​health and sport.
IoT represents the phase in which information technology is consolidated in a ubiquitous in people's lives.

Mobile



The Mobii prototype is currently being developed, in partnership with Ford and Intel.

It promises to reinvent the interior of automobiles, as the idea is that when a person gets into a car with this technology, a camera will recognize the driver's face and offer information about their daily life, recommending GPS routes and music that he will like to listen to.

In addition to making the driver's experience more complete and pleasant, Mobii takes a photo and sends it to the car owner's cell phone, in order to prevent possible theft.

smart elevators




And as if so much technology wasn't enough, we can also mention the partnership between elevator manufacturer Thyssenkrupp and Microsoft.

Together, they developed an online system that monitors elevators through call centers and technical assistance. The intention is manage in real time and avoid accidents in elevators. Have you ever thought about anyone ever being trapped inside elevators due to lack of preventative maintenance?

Smartwatches and other wearables





You will certainly be interested in knowing more about this subject when you discover that they are technological devices that work like clothes and a well-known example are Smartwatches.

More than simply showing the time, these watches connect with your smartphone and allow you to perform various functions, such as accessing your email inbox, viewing updates on social networks and WhatsApp messages, among others.

How small businesses can invest

in IoT?

You may be thinking that only the market giants have the capacity and budget to invest in IoT. But I'm going to show you now that you can apply IoT to your company, regardless of its size or segment.

Several processes that are present in all companies can be leveraged with IoT. O Bitrix24 is an excellent and affordable tool that can help you. With the platform you can automate processes, manage your contact channels, create and configure pipelines and much more.

Fusion Soluções Jurídicas managed to increase your revenue by almost 40% with the use of Bitrix24 parameterized by Bytebio. Click here to see the result of this partnership.

Difference between Internet of Things and

Scanning

The two terms can be easily confused, but they are not synonymous.

Digitization can be defined as the action of creating a digital version of a physical object, such as a photo of a driver's license on your cell phone, by transforming a paper document into a JPG, PNG or PDF file.

The Internet of Things is a much broader concept, which does not transform anything, quite the opposite, it creates something completely unique, which can combine several objects into one.
Internet of Things, Digitization and Digital Transformation are similar but different terms
Therefore, what most differentiates a smart object from a simple device connected to the Internet is the data generation capacity detailed and continuous through technology Big Data.

For IoT to work, the company must be completely digital and immersive in this world.

Difference between Internet of Things and Digital Presence

Digital presence is the way your brand positions itself and uses digital media to show yourself relevant and maintain a relationship with consumers.

One of the biggest examples today is Netflix, which interacts in an incredible way with its followers through social media. Generating millions of likes, shares and even attracting new subscribers.

It has much more to do with Marketing, while the Internet of Things has much more to do with Technology and Innovation.

Therefore, we can conclude that the Internet of Things promotes, among other things, user interaction with the brand outside the moment of purchase.

IoT in Brazil and the World

All over the world, companies seek to unify the real world with the virtual world (which configures the so-called Industry 4.0). To this end, in December 2013, the Allseen Alliance was founded with the support of more than 51 large companies, such as LG, Panasonic and Microsoft.

The global spotlight, however, goes to Barcelona. It is the world leader in offering technologies for the real world.

The city even has a special team in its city hall, called Barcelona Ciutat Digital, which has already initiated more than 83 innovative projects in 12 intervention areas, in order to improve the quality of life of residents and tourists. These projects involve transportation improvements, intelligent use of energy resources, waste management, among others.

In Brazil, the W3C office, responsible for creating the World Wide Web, is in charge of disseminating the concept throughout the country. However, the concept here in Brazil is taking short steps, as the high cost of technologies still represents the biggest obstacle. Find out how the Bitrix24 can help you here.

How the Internet of Things can affect the

my business?

After knowing several examples and understanding how the Internet of Things impacts your personal life, it's time to understand how IoT can affect your business.

Several areas can implement improvements, such as, for example, the health sector, security and the education sector, digital inclusion and online courses.

See below some ways in which it can affect your business.

You need to innovate as quickly as possible

It is clear that IoT, combined with a Transformation, will open many doors, giving many business possibilities to those who are visionary.

As we saw above, you don't need to be a powerhouse in the business world to have good ideas and, naturally, whoever has the greatest command of technological resources will have an advantage.

Therefore, look for good professionals and invest software within your company. And the most important, never – never – stand still in time.

Keep your eyes open on the competition and different segments, stay up to date and always study your area and remember that hiring a consultancy periodically never hurts.

Signing Off

Now that you've learned what the Internet of Things is and how this concept is already spreading throughout the world, you've certainly realized how much it can revolutionize your business.

Therefore, it is time to make strategic decisions in your company and hire consultants and systems with those who understand innovation.

We show you here that a company does not need to be big to benefit from IoT and that, regardless of its segment of activity, innovative attitudes make all the difference.

So, browse our blog to learn about different concepts and gain great insights for your business.

If you still have any questions, feel free to leave your contact details here in the comments and our team will talk to you.

Until the next post!

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