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Data-Driven Marketing
Stop making decisions based on guesswork, we guide your marketing strategy using real data and indicators. Count on the experts in Data-Driven Marketing!
What is Data-Driven Marketing?
Data-Driven Marketing is a strategy that consists of direct a company’s marketing through the use of data. That makes decisions based on real indicators, with the support of mathematical algorithms and statistics. Stopping using guesses or empirical facts to define strategies and actions. Even with real and accurate numbers, without a Data-Driven culture, it is common for people to try to influence what they like most or have most knowledge about, and this is the opposite of Data-Driven.
The pillars of technology for
Data-Driven Marketing
Data-Driven Marketing
Big Data: volume, organization and precision
Speed and processing
Mathematics and statistics
Smart Indicators
Usability and design to display results
Check out how Bytebio can
operate within your business
● Definition of metrics (KPI's)
● Delivering value to the operation
● Delivering value to the business
● Analysis (UX, Data, Fraud)
● SEO Analytical
● Competitor Analysis
● 360º Analysis of Campaigns
● Delivering value to the operation
● Delivering value to the business
● Analysis (UX, Data, Fraud)
● SEO Analytical
● Competitor Analysis
● 360º Analysis of Campaigns
● Process optimization
● Artificial Intelligence
● UX
● WITHOUT and SEO Coach
● CRM
● Communication systems
● Artificial Intelligence
● UX
● WITHOUT and SEO Coach
● CRM
● Communication systems
● Branding
● Marketing plan
● Campaign planning
● Social media management
● Channel management
● UTM Strategy and Management
● Advertising publishing
● Operation of the tactical plan
● Marketing plan
● Campaign planning
● Social media management
● Channel management
● UTM Strategy and Management
● Advertising publishing
● Operation of the tactical plan
● Data-Driven 360º and Dashboards
● IA Ads / IA Copy
● Efficiency (Resources) / Effectiveness
● Prediction
● ROAS / ROI
● Route adjustments (strategic/tactical)
● Business intelligence (Data)
● IA Ads / IA Copy
● Efficiency (Resources) / Effectiveness
● Prediction
● ROAS / ROI
● Route adjustments (strategic/tactical)
● Business intelligence (Data)
● Data structuring
● Implementation of processes (BPM)
● Web Technologies
● Development / Automations
● System integrations
● Generation of consistent data
● Implementation of processes (BPM)
● Web Technologies
● Development / Automations
● System integrations
● Generation of consistent data
● Conducting MKT activities
● Creation (Creative / Production)
● Copy / SEO
● Budget management
● Campaign management
● Media management
● Analysis of media results
● Reports
● Creation (Creative / Production)
● Copy / SEO
● Budget management
● Campaign management
● Media management
● Analysis of media results
● Reports
Do you want to make better Marketing decisions?
Data-Driven Marketing is a strategy that consists of directing a company's marketing through the use of data. That makes decisions based on real indicators, with the support of mathematical algorithms and statistics. Stopping to use chance or empirical facts to define strategies and actions.
Even with real and precise numbers, without a data-driven culture, it is common for people to try to influence what they like or know best, and this is the opposite of "Data-Driven".
You can take better decisions when you have access to accurate information about your customers' behavior across different channels - both online and offline - which will allow you to not only understand them better, but also provide more personalized content at each stage of their journey.
This will help you create an effective communication plan that meets their expectations while maximizing your return on investment (ROI).
In short, he allows you to be proactive rather than reactive, using customer insights as part of every decision made within your business.
Even with real and precise numbers, without a data-driven culture, it is common for people to try to influence what they like or know best, and this is the opposite of "Data-Driven".
You can take better decisions when you have access to accurate information about your customers' behavior across different channels - both online and offline - which will allow you to not only understand them better, but also provide more personalized content at each stage of their journey.
This will help you create an effective communication plan that meets their expectations while maximizing your return on investment (ROI).
In short, he allows you to be proactive rather than reactive, using customer insights as part of every decision made within your business.
Implementing a new organizational culture is not an easy task, but the results are rewarding. For Data-driven (not just in marketing!) to be present in your company's work methodologies, corporate values and business models, some aspects must also be fundamental:
(Reference: leadster)
Unlike analyzing indicators and making specific decisions, implementing a culture involves several principles. The beginning is complex, but little by little it becomes part of everyday life.
To apply it is necessary to invest in:
- Manage data as strategic assets of the company;
- Seek operational efficiency;
- Ensure data governance;
- Ensure data quality;
- Develop metrics (KPIs) to analyze data management;
- Create solutions focused on innovation, research and development;
- Incorporate trends in technology and data intelligence;
- Define data policy standards;
- Develop the company's intellectual capital;
- Train and guide managers and teams.
(Reference: leadster)
Unlike analyzing indicators and making specific decisions, implementing a culture involves several principles. The beginning is complex, but little by little it becomes part of everyday life.
To apply it is necessary to invest in:
- Leadership
- Behavior
- Technology
- Processes
Data-driven culture is not just about having data everywhere, or data being analyzed by data scientists.
It’s about the entire organization being data-driven. Data permeates every level of business and every function must be thinking in terms of data, whether through driving decisions, customer experience or products and services.
Data must serve as an engine for organizational goals and strategies that are key to the success of many organizations right now as customer needs grow rapidly due to competition.
This means that companies need to closely monitor their data assets so they can measure the position of each part of their business relative to other parts.
By doing this, companies will always be able to make strategic changes whenever necessary, which is becoming more common as data grows rapidly.
When data is collected, companies need to ensure that the data is complete and of high quality so that it can be transformed into data assets.
If data assets are not collected correctly, some data will remain unusable, meaning the data itself becomes an obstacle to better business processes. There are several reasons why data might be bad or incomplete.
When data is not collected correctly, it is often due to poor or lack of communication between employees working on projects or company issues that lead to inadequate documentation of the data being collected within the project.
These issues should always be resolved before they grow, as once more serious problems occur with data assets due to these factors, it costs a lot of time and money to fix them.
Data can be an obstacle to better business processes, but it is also the key to unlocking new opportunities.
A data-driven culture will help you get more from your existing data assets and enable a smoother workflow across departments.
We want to work with you to create a seamless process that keeps everyone informed about what's happening at your company.
Do you have any ideas or have you tried implementing these methods? Count on us!
Deciding by preferences, trends or empirical method is much easier. So the first step is to roll up your sleeves and understand that it will take more work at the beginning. After organizing the processes and practicing, the logic is reversed and decisions begin to be accelerated.
See a simple step-by-step guide to start applying Data-Driven Marketing. It's gradual, a little at a time, until the decisions are all based on real data.
You need to define:
Source: eKyte
See a simple step-by-step guide to start applying Data-Driven Marketing. It's gradual, a little at a time, until the decisions are all based on real data.
You need to define:
- The goals.
- The metrics that will be evaluated.
- How metrics will be extracted and presented.
- When the metrics will be analyzed.
- Then start the cycle: analyze and make decisions.
- Follow along. Adjust the metrics until they're perfect and start over.
- Start over.
- Increase revenue by 10% among young audiences.
- Intermediate metric: Cost per click. Main metric: 10% increase in sales. The challenge is isolating the public when measuring results.
- Spreadsheet created from Google Analytics, Google Ads, Facebook Ads and CRM.
- Weekly analysis in online meeting.
- Adjustments to the weekly audience. New publications once a month. Increase the frequency of new content if the ad frequency goes above 5.
- Also analyze the cost per visit to understand the organic impact.
Source: eKyte
The advantage of data-driven marketing is that it helps you avoid information overload. Data-driven marketing is the opposite of intuition and gut feeling. It's about making decisions based on real indicators, supported by mathematical algorithms and statistics.
Data-driven marketing can be used for digital marketing; One of the benefits of digital marketing has always been the possibility of measuring results in order to make good decisions. However, it's not that easy - any simple campaign can generate millions of results when measured from all angles (and often poorly analyzed).
With data-based marketing, it is possible for both companies and marketers to access information at their fingertips through multiple metrics, so that the decisions made here can really have an impact on companies' results.
A new approach, Analytical Marketing, is being used by companies to gain a better understanding of customer needs. Instead of asking customers what they want, companies observe their behavior on the website. This technique is then used to design products that are best suited to each individual's needs.
A data-driven culture is one in which decisions are made based on data and insights, rather than just intuition or personal experience. This can bring several benefits to a company, including:
- More accurate decision making: By basing decisions on data, you can have a clearer and more accurate understanding of the situation and make more informed decisions.
- Efficiency improvement: By using data to identify problems and opportunities, it is possible to implement more efficient and effective solutions.
- Increased agility: With a data-driven culture, the company can adapt more quickly to changes in the market or demand, as it can quickly evaluate the data and make decisions based on it.
- Improved customer satisfaction: By using data to understand customer needs and preferences, you can offer more personalized and relevant service, which can lead to greater customer satisfaction.
- Creating competitive advantage: By using data to make decisions and implement solutions more efficiently, the company can stand out from its competitors and create a competitive advantage.
To be able to track, extract and create analysis reports on your company's data, there are many tools available on the market. Often what will determine which one you choose is how frequently it can communicate with other sources, as well as what type of material needs to be tracked - from emails or social media accounts, among other things like this. tool does not offer these features, but it integrates with both Google Analytics so that all tracked metrics can then easily appear on a single screen.
In order to gain an accurate understanding of whether their marketing campaigns were successful based on certain criteria such advertisers might want (such as ROI), they needed access beyond web traffic statistics.
Keep in mind that the tools chosen must guarantee issues such as processing speed, Big Data storage, easy-to-identify indicators and a simple interface for displaying these results.
Among the most used tools in Data-driven Marketing are Google Analytics, Google Search Console, Google Ads, Google Data Studio, Facebook Ads, automation tools, email triggering and lead tracking, CRMs, email platforms -commerce and specific Business Intelligence tools.
Reference: leadster
In order to gain an accurate understanding of whether their marketing campaigns were successful based on certain criteria such advertisers might want (such as ROI), they needed access beyond web traffic statistics.
Keep in mind that the tools chosen must guarantee issues such as processing speed, Big Data storage, easy-to-identify indicators and a simple interface for displaying these results.
Among the most used tools in Data-driven Marketing are Google Analytics, Google Search Console, Google Ads, Google Data Studio, Facebook Ads, automation tools, email triggering and lead tracking, CRMs, email platforms -commerce and specific Business Intelligence tools.
Reference: leadster
One of the great advantages of discovering what Data-driven is is understanding that this approach can be used in different situations within your company.
Driving data can help you improve internal processes and market products or services.
Data Driven also helps organizations focus on increasing sales.
In today's world, it's not just your customer data that you have to worry about. Furthermore, there are exchanges of information between sectors and suppliers, for example, which can generate much more noise than value as they occur daily - but if analyzed well, they can help identify bottlenecks or simply provide information on how we can improve processes within our own company!
Analyzes of this type have many advantages, such as optimizing execution time and making better use of resources.
Ultimately, this will result in greater satisfaction for your internal customer and external customers.
Customer-generated data is a powerful tool that can be used to improve products and services. Instead of creating what you think your audience wants, use customer-generated data to get better results as it will give them exactly what they need!
Your company can increase efficiency and overall customer satisfaction by using automated testing. The benefits are many, such as improving solutions with greater quality or usability that will help your customers stay longer than they could if it weren't for the arrival of this technology on site!
Driving data can help you improve internal processes and market products or services.
Data Driven also helps organizations focus on increasing sales.
In today's world, it's not just your customer data that you have to worry about. Furthermore, there are exchanges of information between sectors and suppliers, for example, which can generate much more noise than value as they occur daily - but if analyzed well, they can help identify bottlenecks or simply provide information on how we can improve processes within our own company!
Analyzes of this type have many advantages, such as optimizing execution time and making better use of resources.
Ultimately, this will result in greater satisfaction for your internal customer and external customers.
Customer-generated data is a powerful tool that can be used to improve products and services. Instead of creating what you think your audience wants, use customer-generated data to get better results as it will give them exactly what they need!
Your company can increase efficiency and overall customer satisfaction by using automated testing. The benefits are many, such as improving solutions with greater quality or usability that will help your customers stay longer than they could if it weren't for the arrival of this technology on site!
Some Benefits of Data-Driven Marketing
✓ You will be able to make more accurate decisions with your marketing;
✓ Improve marketing performance;
✓ Your marketing expenses will be more efficient;
✓ Increased ROI and ROAS;
✓ You will feel confident in your marketing strategy;
✓ Save time and money on marketing campaigns;
✓ You will have more qualified contacts;
✓ You will be able to predict customer behavior;
✓ Your marketing will be smarter and more efficient;
✓ Build a better business that lasts with data-driven decisions;
✓ Provide your customers with the personalized experience they deserve;
✓ Stay up to date with the latest marketing trends.
✓ Improve marketing performance;
✓ Your marketing expenses will be more efficient;
✓ Increased ROI and ROAS;
✓ You will feel confident in your marketing strategy;
✓ Save time and money on marketing campaigns;
✓ You will have more qualified contacts;
✓ You will be able to predict customer behavior;
✓ Your marketing will be smarter and more efficient;
✓ Build a better business that lasts with data-driven decisions;
✓ Provide your customers with the personalized experience they deserve;
✓ Stay up to date with the latest marketing trends.
Some tools that make up
Data-Driven Marketing
Google Analytics (GA4)
Google Analytics 4 (GA4) is a powerful data analysis tool that allows businesses and website owners to gain valuable insights into their website performance. By integrating your website with Google Analytics, you can get real-time data on your website's inbound traffic, as well as evaluate the performance of each inbound channel.
With GA4, you can track the performance of your inbound channels such as email marketing campaigns, Google AdWords, organic traffic (SEO), social networks, direct traffic, among others. This allows you to better understand how your users are arriving at your website and which channels are driving the most traffic and conversions.
Additionally, GA4 provides a comprehensive view of user behavior on your website. With advanced analytics features, you can see how users are navigating your site, which pages are generating the most engagement, and which are the most common exit pages.
Another advantage of GA4 is its ability to generate actionable insights. Based on the data collected, you can identify patterns and trends that help optimize website performance and increase conversions.
In short, Google Analytics 4 is an essential tool for any website owner who wants to better understand their website performance and make informed decisions to improve their online presence. With its ability to provide real-time data on inbound traffic, as well as advanced analysis and insight generation capabilities, GA4 is one of the best data analysis tools available today.
With GA4, you can track the performance of your inbound channels such as email marketing campaigns, Google AdWords, organic traffic (SEO), social networks, direct traffic, among others. This allows you to better understand how your users are arriving at your website and which channels are driving the most traffic and conversions.
Additionally, GA4 provides a comprehensive view of user behavior on your website. With advanced analytics features, you can see how users are navigating your site, which pages are generating the most engagement, and which are the most common exit pages.
Another advantage of GA4 is its ability to generate actionable insights. Based on the data collected, you can identify patterns and trends that help optimize website performance and increase conversions.
In short, Google Analytics 4 is an essential tool for any website owner who wants to better understand their website performance and make informed decisions to improve their online presence. With its ability to provide real-time data on inbound traffic, as well as advanced analysis and insight generation capabilities, GA4 is one of the best data analysis tools available today.
Google Ads
Google Ads, formerly known as Google AdWords, is one of the most powerful and effective tools in digital marketing today. It allows advertisers to show ads to a specific target audience based on search terms, geographic location, interests, and more.
By integrating a website with Google Ads, advertisers can reach countless qualified visitors who are actively searching for products or services related to their business. This can lead to a significant increase in website traffic and conversions, resulting in greater revenue and campaign success.
Google Ads also offers a variety of features, including flexible bidding options, advanced targeting, and detailed performance reporting. This allows advertisers to optimize their campaigns for the best possible results while controlling their spend and budgets.
In summary, having a website integrated with Google Ads is a powerful strategy for reaching a highly qualified target audience and boosting the success of digital marketing campaigns.
By integrating a website with Google Ads, advertisers can reach countless qualified visitors who are actively searching for products or services related to their business. This can lead to a significant increase in website traffic and conversions, resulting in greater revenue and campaign success.
Google Ads also offers a variety of features, including flexible bidding options, advanced targeting, and detailed performance reporting. This allows advertisers to optimize their campaigns for the best possible results while controlling their spend and budgets.
In summary, having a website integrated with Google Ads is a powerful strategy for reaching a highly qualified target audience and boosting the success of digital marketing campaigns.
Google Search Console (GSC)
Google Search Console is an essential tool for anyone who wants to optimize their website and improve its positioning in Google searches. Integrating your website with this tool can be a great advantage for anyone who wants to increase the traffic and visibility of their page on the internet.
When using Google Search Console, you can access a series of valuable information, such as your website's performance in searches, the keywords most used by users to find your website, as well as alerts about errors and problems on your website. that could affect your search ranking.
Although it may seem a little complicated at first, learning how to use Google Search Console is essential for anyone who wants to be successful in optimizing their website. By understanding how the tool works and how to interpret the data provided, you can make more informed decisions and improve your website's performance in searches.
Additionally, Google Search Console is a free tool, which means anyone can use it to optimize their website. Although it takes time and effort to learn how to use it correctly, the results are valuable and can help boost the success of your website.
In short, integrating your website with Google Search Console is a smart decision for anyone who wants to optimize their website and improve its positioning in Google searches. Although it may be challenging at first, the benefits of learning to use this tool make it worth the effort.
When using Google Search Console, you can access a series of valuable information, such as your website's performance in searches, the keywords most used by users to find your website, as well as alerts about errors and problems on your website. that could affect your search ranking.
Although it may seem a little complicated at first, learning how to use Google Search Console is essential for anyone who wants to be successful in optimizing their website. By understanding how the tool works and how to interpret the data provided, you can make more informed decisions and improve your website's performance in searches.
Additionally, Google Search Console is a free tool, which means anyone can use it to optimize their website. Although it takes time and effort to learn how to use it correctly, the results are valuable and can help boost the success of your website.
In short, integrating your website with Google Search Console is a smart decision for anyone who wants to optimize their website and improve its positioning in Google searches. Although it may be challenging at first, the benefits of learning to use this tool make it worth the effort.
With GTM it is possible to insert just one code on a website, and then install different services without having to touch that code. By centralizing code management in GTM, marketing gains autonomy, improves productivity and reduces IT costs.
Google Tag Manager (GTM)
Events are user interactions with content that can be measured independently of a web page or screen loading. Downloads, link clicks, form submissions, and video plays are examples of interesting actions to analyze as events.
Event tracking
Conversions and Goals
Your users expect your website to load quickly. Without this, you could lose a lot of traffic.
If your website is not fast, both your audience and Google will have a bad opinion of it.
If your website is not fast, both your audience and Google will have a bad opinion of it.
Speed
Know the traffic volume of your website's keywords and find the number of potential customers searching for these keywords. Trends - track how search volume changes over time.
Keyword Analysis
Do you need more keyword ideas? From main keywords to long-tail phrases, we can suggest hundreds of suggestions with search tools. SEO advanced. You will also be able to know the search volume, competitor analysis, and even seasonal trends for each keyword.
Keyword Ranking
Competitive analysis helps you discover where your competitors are and what makes them more visible on the internet. The goal is to understand what is working for others in your industry so you can make those strategies work for you, too, to gain a competitive advantage.
Competitor analysis
O CRM optimizes work with customers and accompanies them from the first contact to the sale. Having the website integrated with a CRM can bring benefits such as a good experience in commercial operations and optimization of sales team processes, in addition to contributing effectively to internal and external communication with customers (telephone, email, WhatsApp, etc. ).
With data from the entire journey, see and follow it in Analytical Dashboard, brings more clarity, vision and new insights to the business.
With data from the entire journey, see and follow it in Analytical Dashboard, brings more clarity, vision and new insights to the business.
CRM
"Customer relationship management"
Analytical Panels with consolidated data from different sources, with views that provide exactly what you need to "see" your business and obtain the necessary insights. As Bitrix24, we can use Power Data and extract the data from your CRM to build dashboards in real time.
Real-time dashboards
The tool offers a two-dimensional presentation with different colors and based on consumer movement in certain areas, the system determines whether the products in that region are attractive or not to the consumer.
Heat map
Observing how customers behave on your website can help you improve performance and facilitate commercial service.
Screen recording (visits)
Some questions we will answer
to Data-Driven Marketing
to Data-Driven Marketing
- How much should I invest in marketing campaigns?
- What are the best channels to invest in and which could give me the most conversions?
- Which campaigns and where exactly are our visitors coming from?
- What keyword gaps am I not using in relation to my competitors?
- What is the outlook and metrics of my competitors on the internet?
- Which keywords are strong and weak for my business? Which ones should I buy, deny or shield?
- What are the next investments I should make to generate better results?
- How have visitors interacted on my website? (Where they click, where they look, what they read). How is this performance, in relation to conversions?
O Data-Driven Marketing (Data-Driven) is a strategy that allows you to make decisions based on real indicators, supported by mathematical algorithms and statistics.
This makes it possible to know exactly what consumers want and need, thus providing them with a better experience. To be successful with Data-Driven Marketing, it is essential to have access to reliable data. That's where it comes in Bytebio.
We are experts in data collection and analysis. We'll help you understand your customer's behavior and preferences so you can give them what they're looking for. Contact us to get started!
This makes it possible to know exactly what consumers want and need, thus providing them with a better experience. To be successful with Data-Driven Marketing, it is essential to have access to reliable data. That's where it comes in Bytebio.
We are experts in data collection and analysis. We'll help you understand your customer's behavior and preferences so you can give them what they're looking for. Contact us to get started!
Data-Driven Marketing with Bytebio
A Bytebio is a company specialized in Data-Driven Marketing, a strategy that uses data to guide a company's marketing decisions. The objective is to optimize campaign results and improve the customer experience. With an approach based on data analysis, the Bytebio helps companies achieve better results in their marketing campaigns.
Through data collection and analysis, the Bytebio helps companies better understand their customers' behavior and identify patterns that can be used to optimize marketing campaigns. This allows for a more strategic and effective approach, in addition to generating a greater return on marketing investment.
When hiring the Data-Driven Marketing service from Bytebio, your company can benefit in several ways:
In summary, the Bytebio offers a solution based on data analysis to help your company achieve better results in its marketing campaigns.
Using data, it is possible to better segment the target audience, optimize the sales funnel, personalize communication, reduce costs and carry out real-time monitoring. All of this with the aim of increasing return on marketing investment and improving the customer experience.
Through data collection and analysis, the Bytebio helps companies better understand their customers' behavior and identify patterns that can be used to optimize marketing campaigns. This allows for a more strategic and effective approach, in addition to generating a greater return on marketing investment.
When hiring the Data-Driven Marketing service from Bytebio, your company can benefit in several ways:
- Improved audience segmentation: With data analysis, it is possible to identify customer behavior patterns and interests, allowing for more precise segmentation of the target audience. This means your campaigns will target the right people, increasing the likelihood of conversion.
- Sales funnel optimization: Using data, it is possible to identify friction points in the sales funnel and work on solutions to improve them. This allows for more effective tracking of leads and an increase in conversion rates.
- Personalization of communication: With data analysis, it is possible to better understand customer preferences and interests and use this information to personalize communication with them. This generates a stronger connection between the brand and the customer, increasing loyalty.
- Cost reduction: With a data-driven approach, it is possible to identify the campaigns that bring the best results and optimize them. This means a reduction in costs in campaigns that do not bring a return and an increase in the return on investment in marketing.
- Real-time tracking: Using data analysis tools, it is possible to monitor campaign performance in real time and make adjustments in a timely manner. This allows for a more agile and effective approach to marketing.
In summary, the Bytebio offers a solution based on data analysis to help your company achieve better results in its marketing campaigns.
Using data, it is possible to better segment the target audience, optimize the sales funnel, personalize communication, reduce costs and carry out real-time monitoring. All of this with the aim of increasing return on marketing investment and improving the customer experience.
Applications and use of Data-Driven Marketing
Data-Driven Marketing is a strategy that is based on the use of data to make decisions regarding advertising and sales campaigns. For a company that needs to sell more and analyze its data to improve business intelligence, this is a fundamental strategy.
In this sense, linking the Data-Driven Marketing to a CRM can be extremely effective. Below we present some practical applications and examples of use:
In short, the use of Data-Driven Marketing linked to a CRM can bring several advantages to a company that needs to sell more and improve its business intelligence. From target audience segmentation to ROI analysis, this strategy allows advertising and sales campaigns to be more effective and profitable.
In this sense, linking the Data-Driven Marketing to a CRM can be extremely effective. Below we present some practical applications and examples of use:
- Audience segmentation: Using CRM, it is possible to collect information about customers and segment them according to their characteristics, behaviors and preferences. This segmentation allows ad campaigns to be targeted at specific audiences, increasing the effectiveness of the message.
- Ad personalization: Using the data collected by the CRM, it is possible to personalize ads so that they are more relevant to each customer. For example, if a customer has a habit of purchasing products from a certain category, ads can be specifically targeted to that category.
- Campaign optimization: With Data-Driven Marketing, it is possible to analyze campaign data in real time and make adjustments to improve performance. For example, you can identify which ads are generating the most conversions and increase investment in them.
- Sales forecast: By analyzing CRM data, it is possible to make sales forecasts for future periods. This helps plan production and logistics, ensuring that the company is prepared to meet customer demand.
- ROI Analysis: With Data-Driven Marketing, it is possible to measure the return on investment (ROI) in each campaign. This helps to identify which campaigns are generating the most profit for the company and where more resources need to be invested.
In short, the use of Data-Driven Marketing linked to a CRM can bring several advantages to a company that needs to sell more and improve its business intelligence. From target audience segmentation to ROI analysis, this strategy allows advertising and sales campaigns to be more effective and profitable.
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Testimonials
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Samuel Ribeiro
Nipponflex Relationship Center
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Learn more about
A Bytebio is a Digital Transformation company that helps to provide your company with even more business intelligence, through information technology, processes and management, oriented towards people and with respect for the organization's culture.
We aim to provide business intelligence with Digital Transformation and assisting in Development, Applications, CRM, Process Automation and Analytical Marketing.
Headquartered in Ribeirão Preto/SP, the Bytebio began its work in 2009 and today has great know-how in Consulting, Training, Development and Business Analysis. We are guided by customer relationships and the experience of digital transformation, together with a complete team that respects the culture of organizations, with pillars in management, people and technology.
Purpose: We assist in business intelligence through Digital Transformation, with management, technology and people, in an effective and sustainable way.
Mission: Carry out projects and provide Digital Transformation services with the purpose of meeting the needs of our customers and leveraging the business through effective and sustainable solutions.
View: To be a company that acts as a complete provider of services and solutions for Digital Transformation to our customers to generate value for them and a positive impact for society.
Values: Organization, Seriousness, Respect, Loyalty, Ethics.
We aim to provide business intelligence with Digital Transformation and assisting in Development, Applications, CRM, Process Automation and Analytical Marketing.
Headquartered in Ribeirão Preto/SP, the Bytebio began its work in 2009 and today has great know-how in Consulting, Training, Development and Business Analysis. We are guided by customer relationships and the experience of digital transformation, together with a complete team that respects the culture of organizations, with pillars in management, people and technology.
Purpose: We assist in business intelligence through Digital Transformation, with management, technology and people, in an effective and sustainable way.
Mission: Carry out projects and provide Digital Transformation services with the purpose of meeting the needs of our customers and leveraging the business through effective and sustainable solutions.
View: To be a company that acts as a complete provider of services and solutions for Digital Transformation to our customers to generate value for them and a positive impact for society.
Values: Organization, Seriousness, Respect, Loyalty, Ethics.
- Digital Transformation is about people, processes and innovation
- Digital Transformation is about people, more than tools
- Digital Transformation is about changing culture
- Tool does nothing. She allows it to be done. People are the ones who do things
- A smart company has well-established processes, a digital mindset and a data-driven culture
Consultancy
Qualification and Training
We offer in-person or remote training and training for different segments of the company, according to functional roles, such as senior management, managers, employees, project teams, sales, as well as for all staff.
How to solve certain business problems in your company with Bitrix24? Alone may not be enough. Consulting makes this bridge and fulfills the function of connecting needs and problems to solutions, relying on the experience of our consultants, who already have experience from other cases and business experiences and use of appropriate tools.
Development
We develop applications that can extend your Bitrix24 to other functions specific to your needs or your business. Furthermore, our development team can create parallel systems or integrate existing systems and ensure that all your digital needs are met.
Parameterization and Implementation
we leave the Bitrix24 configured according to the needs of your business, through parameterizations, configurations, customizations and mainly through implementation work, respecting the company's culture and its current situation.
Qualification and Training
We offer in-person or remote training and training for different segments of the company, according to functional roles, such as senior management, managers, employees, project teams, sales, as well as for all staff.
Digital Transformation Consulting
We help companies on their Digital Transformation journey, respecting their culture and moment, so that they can advance in a sustainable way.
Implement a culture of digitalization, innovation and growth with Bytebio, which has over 11 years of experience in the market and has served more than 600 companies.
Analytical Marketing Consulting
Use data and technologies to support marketing decisions.
With the Analytical Marketing experts at Bytebio your business will allow you to create more accurate and efficient strategies based on data.
Digital Transformation Consulting
We help companies on their Digital Transformation journey, respecting their culture and moment, so that they can advance in a sustainable way.
Implement a culture of digitalization, innovation and growth with Bytebio, which has over 11 years of experience in the market and has served more than 600 companies.
Consulting in Bitrix24
O Bitrix24 is a complete management, social collaboration, communication platform that has more than 35 tools for your team.
The consultancy involves a complete diagnosis of the current situation of your business so that we can come up with the best strategies, providing process optimization through Bitrix24.
Process Automation Consulting
The consultancy seeks to make processes more fluid and practical by replacing human work with automated work.
Process Automation is common in operational activities and is activated automatically based on a certain trigger defined according to each operation.
Project Consulting
Having project management is not an easy task, which is why Bytebio developed automation in conjunction with the Bitrix24 called GIP (Intelligent Project Management)
Its greatest feature is its ease of planning,
execute and control your business projects, regardless of their size or complexity.
We help companies on their Digital Transformation journey, respecting their culture and moment, so that they can advance in a sustainable way.
Implement a culture of digitalization, innovation and growth with Bytebio, which has over 11 years of experience in the market and has served more than 600 companies.
Analytical Marketing Consulting
Use data and technologies to support marketing decisions.
With the Analytical Marketing experts at Bytebio your business will allow you to create more accurate and efficient strategies based on data.
Digital Transformation Consulting
We help companies on their Digital Transformation journey, respecting their culture and moment, so that they can advance in a sustainable way.
Implement a culture of digitalization, innovation and growth with Bytebio, which has over 11 years of experience in the market and has served more than 600 companies.
Consulting in Bitrix24
O Bitrix24 is a complete management, social collaboration, communication platform that has more than 35 tools for your team.
The consultancy involves a complete diagnosis of the current situation of your business so that we can come up with the best strategies, providing process optimization through Bitrix24.
Process Automation Consulting
The consultancy seeks to make processes more fluid and practical by replacing human work with automated work.
Process Automation is common in operational activities and is activated automatically based on a certain trigger defined according to each operation.
Project Consulting
Having project management is not an easy task, which is why Bytebio developed automation in conjunction with the Bitrix24 called GIP (Intelligent Project Management)
Its greatest feature is its ease of planning,
execute and control your business projects, regardless of their size or complexity.
Greater Engagement
Unified Information
Greater productivity with integrated data, systems and information, synchronized via APIs
Increase employee adherence to processes and tools appropriate to the company, such as Bitrix24, improving the user experience and internal communication.
Improvement in Project Control
Planning, execution and management of your projects aligned with a fluid process.
Optimization of Internal Processes
Optimization of internal processes, simplification of routines and operational fluidity.
Unified Information
Greater productivity with integrated data, systems and information, synchronized via APIs
In general, the Transformation is the ability to quickly respond to or capitalize on market opportunities based on current technology stacks, people resources, and digital technology.
It is about the ability of an organization to undertake Digital Transformation not only from the point of view of digital technology, but across the entire organization, including people, culture and processes, to achieve positive business results.
While there is a large emphasis on technology, an organization's level of digital maturity is also affected by speed and adaptability, largely due to human capital resources and automated processes — it is a team effort, in the broadest sense of the word.
Why is Digital Transformation a priority?
A Transformation is the act of physically altering workflows and processes through digital technologies. This means that your digital maturity is the degree to which you understand — and have the ability to implement — these changes.
Working to achieve these results is essential for businesses to remain viable and competitive. As markets and situations evolve, successful Digital Transformation, supported by a clear understanding of what analytics marketing is, makes it easier for companies to be agile and flexible, scale and achieve rapid appreciation.
Trends in Digital Transformation: Analytics and Digital
With the aim of understanding the effect of the digitalization process in Brazil, the McKinsey conducted a study with 124 large and medium-sized businesses in various sectors to measure the Digital Transformation of businesses operating in the country.
The proprietary Analytics & Digital Quotient (A&DQ) tool was used, which evaluated 22 management practices critical to the success of Digital Transformation and capturing financial results, distributed among the four dimensions.
See below the A&DQ with the measurement of the Digital Transformation of businesses in Analytics and Digital with its dimensions and practices.
Continue reading the article
It is about the ability of an organization to undertake Digital Transformation not only from the point of view of digital technology, but across the entire organization, including people, culture and processes, to achieve positive business results.
While there is a large emphasis on technology, an organization's level of digital maturity is also affected by speed and adaptability, largely due to human capital resources and automated processes — it is a team effort, in the broadest sense of the word.
Why is Digital Transformation a priority?
A Transformation is the act of physically altering workflows and processes through digital technologies. This means that your digital maturity is the degree to which you understand — and have the ability to implement — these changes.
Working to achieve these results is essential for businesses to remain viable and competitive. As markets and situations evolve, successful Digital Transformation, supported by a clear understanding of what analytics marketing is, makes it easier for companies to be agile and flexible, scale and achieve rapid appreciation.
Trends in Digital Transformation: Analytics and Digital
With the aim of understanding the effect of the digitalization process in Brazil, the McKinsey conducted a study with 124 large and medium-sized businesses in various sectors to measure the Digital Transformation of businesses operating in the country.
The proprietary Analytics & Digital Quotient (A&DQ) tool was used, which evaluated 22 management practices critical to the success of Digital Transformation and capturing financial results, distributed among the four dimensions.
See below the A&DQ with the measurement of the Digital Transformation of businesses in Analytics and Digital with its dimensions and practices.
Continue reading the article
A Bytebio is an Official Gold Partner of Bitrix24 in Brazil
We know that managing a business is not a simple task. Regardless of size or segment, it takes a lot of organization to have control over all processes, monitor teams, guarantee the quality of products and services, offer customer support and also have time to seek innovation and creativity.
Now, imagine a single tool performing all these functions, with quality, efficiency and simplicity, unifying your company, optimizing your time and accelerating your results. Imagine being able, with it, to build an internal infrastructure with external relations. Manage communications, people, projects, customers and marketing campaigns. Everything from one place!
Did you imagine? It seems like a dream, but it's not. It exists and is already changing the reality of more than four million companies, of different sizes and sectors, in different countries, including here in the Brazil.
How can it help your company?
Now that you understand What is Bitrix24, You may be wondering: "Among so many features, how can the platform help with my challenges and transform my business?"
The more than 35 tools can make you think a lot about where to start, after all you will have a lot at your disposal. But you don't need, nor should you, use everything at once. Start with the bottlenecks main ones and, over time, discover the infinite possibilities that the Bitrix24 offers.
Communication: Any company needs to be able to communicate – internally and externally – to survive. Good and effective communication is capable of aligning processes, integrating employees and improving customer service.
O Bitrix24 offers a variety of communication tools, including corporate social networking, instant messaging, group chat, calls, mobile messaging, video calling and video conferencing, all already integrated into the account. One platform where the whole team can discuss ideas and collaborate.
And to make the communication process in your organization even more complete, the Bitrix24 also offers Android and iOS apps, which enable collaboration wherever you are.
Social Intranet: Although vital, internal communication continues to be one of the biggest challenges of companies of all sizes. If you are looking for a solution to eliminate noise and align teams with your company's purpose, the Bitrix24 is the answer.
Inspired by social networks such as Facebook, the company's intranet Bitrix24 has a series of innovative features that facilitate, simplify and improve communication between employees. With it, you increase the reach of information, engagement, integration and even the productivity of your team, strengthening organizational culture.
But it goes far beyond a simple communication channel. There are more than 30 tools that allow you to collaborate, plan, work on projects, share files, automate HR processes, create approval workflow, use shared calendars and many other possibilities.
All of this integrated into a social interface, which maximizes efficiency of communication at work.
Access the full article and see how the Bitrix24 can help your company
Create a free account Bitrix24
Version Bitrix24 Northstar
Bitrix24 Northstar is a powerful new business plan designed to help companies navigate through the unknown and uncertain waters of today's competitive business landscape. This plan offers a suite of tools and resources that can help businesses stay ahead of the competition and make sound decisions quickly
The main feature of Bitrix24 North Star is your ability to track customer activity, giving you key insights into customer behavior and preferences. With these insights, you can create personalized strategies to more effectively engage customers and maximize sales opportunities. You will also be able to identify potential problems before they become costly errors, allowing you to take corrective action immediately.
In addition to tracking customer activity, Bitrix24 North Star also offers real-time notifications so you can keep up with all the latest news in your industry. As such, you will always be up to date on the latest developments and trends in your field, allowing you to stay one step ahead of the competition
The plan Bitrix24 North Star also comes with comprehensive data analytics capabilities, allowing you to gain valuable insights into how people are interacting with your business, as well as how they feel about your products or services. With these insights, you can make data-driven decisions that have an even greater impact on your results. Additionally, this plan provides market intelligence tools so you can understand current trends in your industry, giving you an edge over competitors when it comes time to launch new products or campaigns.
Finally Bitrix24 North Star provides robust security measures so that all customer data always remains safe and secure. It also includes advanced encryption technology so that customer information cannot be accessed by unauthorized third parties or hackers. These extra layers of protection give customers peace of mind knowing their data is protected from unauthorized access or use
Within our range of services Bitrix24, Bitrix24 North Star stands out as an exceptional plan designed to give businesses an edge in today's competitive market. With its comprehensive set of features designed to track customer activities and gain valuable insight into their preferences, businesses can maximize sales opportunities while staying abreast of industry trends and safely and securely protecting customer data.
the new release Bitrix24 North Star includes a number of improvements and bug fixes. The most notable changes include:
We know that managing a business is not a simple task. Regardless of size or segment, it takes a lot of organization to have control over all processes, monitor teams, guarantee the quality of products and services, offer customer support and also have time to seek innovation and creativity.
Now, imagine a single tool performing all these functions, with quality, efficiency and simplicity, unifying your company, optimizing your time and accelerating your results. Imagine being able, with it, to build an internal infrastructure with external relations. Manage communications, people, projects, customers and marketing campaigns. Everything from one place!
Did you imagine? It seems like a dream, but it's not. It exists and is already changing the reality of more than four million companies, of different sizes and sectors, in different countries, including here in the Brazil.
How can it help your company?
Now that you understand What is Bitrix24, You may be wondering: "Among so many features, how can the platform help with my challenges and transform my business?"
The more than 35 tools can make you think a lot about where to start, after all you will have a lot at your disposal. But you don't need, nor should you, use everything at once. Start with the bottlenecks main ones and, over time, discover the infinite possibilities that the Bitrix24 offers.
Communication: Any company needs to be able to communicate – internally and externally – to survive. Good and effective communication is capable of aligning processes, integrating employees and improving customer service.
O Bitrix24 offers a variety of communication tools, including corporate social networking, instant messaging, group chat, calls, mobile messaging, video calling and video conferencing, all already integrated into the account. One platform where the whole team can discuss ideas and collaborate.
And to make the communication process in your organization even more complete, the Bitrix24 also offers Android and iOS apps, which enable collaboration wherever you are.
Social Intranet: Although vital, internal communication continues to be one of the biggest challenges of companies of all sizes. If you are looking for a solution to eliminate noise and align teams with your company's purpose, the Bitrix24 is the answer.
Inspired by social networks such as Facebook, the company's intranet Bitrix24 has a series of innovative features that facilitate, simplify and improve communication between employees. With it, you increase the reach of information, engagement, integration and even the productivity of your team, strengthening organizational culture.
But it goes far beyond a simple communication channel. There are more than 30 tools that allow you to collaborate, plan, work on projects, share files, automate HR processes, create approval workflow, use shared calendars and many other possibilities.
All of this integrated into a social interface, which maximizes efficiency of communication at work.
Access the full article and see how the Bitrix24 can help your company
Create a free account Bitrix24
Version Bitrix24 Northstar
Bitrix24 Northstar is a powerful new business plan designed to help companies navigate through the unknown and uncertain waters of today's competitive business landscape. This plan offers a suite of tools and resources that can help businesses stay ahead of the competition and make sound decisions quickly
The main feature of Bitrix24 North Star is your ability to track customer activity, giving you key insights into customer behavior and preferences. With these insights, you can create personalized strategies to more effectively engage customers and maximize sales opportunities. You will also be able to identify potential problems before they become costly errors, allowing you to take corrective action immediately.
In addition to tracking customer activity, Bitrix24 North Star also offers real-time notifications so you can keep up with all the latest news in your industry. As such, you will always be up to date on the latest developments and trends in your field, allowing you to stay one step ahead of the competition
The plan Bitrix24 North Star also comes with comprehensive data analytics capabilities, allowing you to gain valuable insights into how people are interacting with your business, as well as how they feel about your products or services. With these insights, you can make data-driven decisions that have an even greater impact on your results. Additionally, this plan provides market intelligence tools so you can understand current trends in your industry, giving you an edge over competitors when it comes time to launch new products or campaigns.
Finally Bitrix24 North Star provides robust security measures so that all customer data always remains safe and secure. It also includes advanced encryption technology so that customer information cannot be accessed by unauthorized third parties or hackers. These extra layers of protection give customers peace of mind knowing their data is protected from unauthorized access or use
Within our range of services Bitrix24, Bitrix24 North Star stands out as an exceptional plan designed to give businesses an edge in today's competitive market. With its comprehensive set of features designed to track customer activities and gain valuable insight into their preferences, businesses can maximize sales opportunities while staying abreast of industry trends and safely and securely protecting customer data.
the new release Bitrix24 North Star includes a number of improvements and bug fixes. The most notable changes include:
- A new activity stream that provides a consolidated view of all activities in the Bitrix24, including social media updates, notifications, and tasks
- A new Task Pane that helps you view and manage your tasks
- Integration with the Zapier app so you can connect your Bitrix24 to over 750 other apps
- New filters for reports and better performance when working with large data sets
MarTech is the combination of the words “Marketing” and “Technology”. It has recently been used to distinguish digital marketing agencies and companies that apply technological resources and marketing concepts in their routines. digital transformation.
These professionals use technology to automate many of the time-consuming and repetitive tasks that machines are good at, freeing up more of marketers' time to focus on the creative and strategic sides of their profession.
Thus, the marketing technology It can address one or more layers of marketing activities, such as aggregating and cleaning customer data, analyzing data, generating insights, customer segmentation and targeting, executing customer communications, and automatically optimizing recurring marketing campaigns.
What is the difference between Digital Marketing and MarTech?
O Digital Marketing is related to content strategy and channel management, such as: social networks, blogs, display media campaigns, paid or organic search...
The basis and control is through the construction and availability of online content, and its measurement through measurement tools. digital analytics.
Already MarTech is related to use of technology to ensure that Digital Marketing content reaches its highest level of performance. In this way, it is executed with the help of: real-time personalization, connection to multiple data sources, integration with multiple tools that carry out campaign orchestration, artificial intelligence and learning tools to empower analysis.
The race for professionals prepared in MarTech
For marketing technologies to bring results to your business, you need to have professionals specialized in MarTech, who have a marketing culture data-driven and who know how to extract maximum value from data.
Many businesses go through long and painful projects to implement marketing platforms and many of them have been frustrated with the financial returns obtained. Recent studies indicate that the increase in marketing automation solutions has not exceeded 1 to 2% in sales conversion, which naturally does not justify the millions invested. It is important to highlight that these same companies are only using the basic requirements, without benefiting from the more advanced segmentation and multichannel journey building resources.
Tools are just tools without an experienced professional with solid knowledge about the business and the best marketing and sales technology strategy that will allow the correct use of all technical resources. The tool can do incredible things, as long as it has “a good pilot”.
Among all the uncertainties we face as marketing professionals, at least one thing is certain: the race for technology-driven marketing will be won by whoever can have the most prepared professionals who know how to manage the best tools.
Read the full article
These professionals use technology to automate many of the time-consuming and repetitive tasks that machines are good at, freeing up more of marketers' time to focus on the creative and strategic sides of their profession.
Thus, the marketing technology It can address one or more layers of marketing activities, such as aggregating and cleaning customer data, analyzing data, generating insights, customer segmentation and targeting, executing customer communications, and automatically optimizing recurring marketing campaigns.
What is the difference between Digital Marketing and MarTech?
O Digital Marketing is related to content strategy and channel management, such as: social networks, blogs, display media campaigns, paid or organic search...
The basis and control is through the construction and availability of online content, and its measurement through measurement tools. digital analytics.
Already MarTech is related to use of technology to ensure that Digital Marketing content reaches its highest level of performance. In this way, it is executed with the help of: real-time personalization, connection to multiple data sources, integration with multiple tools that carry out campaign orchestration, artificial intelligence and learning tools to empower analysis.
The race for professionals prepared in MarTech
For marketing technologies to bring results to your business, you need to have professionals specialized in MarTech, who have a marketing culture data-driven and who know how to extract maximum value from data.
Many businesses go through long and painful projects to implement marketing platforms and many of them have been frustrated with the financial returns obtained. Recent studies indicate that the increase in marketing automation solutions has not exceeded 1 to 2% in sales conversion, which naturally does not justify the millions invested. It is important to highlight that these same companies are only using the basic requirements, without benefiting from the more advanced segmentation and multichannel journey building resources.
Tools are just tools without an experienced professional with solid knowledge about the business and the best marketing and sales technology strategy that will allow the correct use of all technical resources. The tool can do incredible things, as long as it has “a good pilot”.
Among all the uncertainties we face as marketing professionals, at least one thing is certain: the race for technology-driven marketing will be won by whoever can have the most prepared professionals who know how to manage the best tools.
Read the full article
Marketing is known for being a sector that relies on creativity, experience and intuition. However, there is a part that many people are unaware of, but that has great strategic importance: Analytical Marketing.
in the age of Transformation, companies that know how to offer the most appropriate solutions come out ahead. In other words, they take advantage of data analysis to develop and sell what really generates value for the consumer. And companies that don't adopt Analytical Marketing mean they are walking in the dark. Without knowing where they come from, if they are doing the right thing and where they should go, it is difficult for them to achieve the results they expect.
This is an analytical aspect of marketing that allows create more accurate and assertive strategies based on data. Decisions, campaigns and creativity must be based on performance analysis so the company does not get lost along the way.
What is Analytical Marketing?
Analytical Marketing (Marketing Analytics) is a marketing front that consists of the use of data and technologies to support campaign decisions. It is the area that dive into the data to understand what results were achieved, whether the company is on the right track and what trends are coming.
Having a lot of data, in itself, means nothing if the company doesn't know how to deal with it. So, Analytical Marketing is a front dedicated to them: by creating a structure and a data driven culture, the company starts to track, collect and analyze data strategically, in order to achieve its marketing objectives, which encompasses all data related to marketing, whether from online or offline channels.
Analytical Marketing is like a kind of translator that tells you whether your campaigns are really performing well and can answer your business’ main questions.
Continue reading the article
in the age of Transformation, companies that know how to offer the most appropriate solutions come out ahead. In other words, they take advantage of data analysis to develop and sell what really generates value for the consumer. And companies that don't adopt Analytical Marketing mean they are walking in the dark. Without knowing where they come from, if they are doing the right thing and where they should go, it is difficult for them to achieve the results they expect.
This is an analytical aspect of marketing that allows create more accurate and assertive strategies based on data. Decisions, campaigns and creativity must be based on performance analysis so the company does not get lost along the way.
What is Analytical Marketing?
Analytical Marketing (Marketing Analytics) is a marketing front that consists of the use of data and technologies to support campaign decisions. It is the area that dive into the data to understand what results were achieved, whether the company is on the right track and what trends are coming.
Having a lot of data, in itself, means nothing if the company doesn't know how to deal with it. So, Analytical Marketing is a front dedicated to them: by creating a structure and a data driven culture, the company starts to track, collect and analyze data strategically, in order to achieve its marketing objectives, which encompasses all data related to marketing, whether from online or offline channels.
Analytical Marketing is like a kind of translator that tells you whether your campaigns are really performing well and can answer your business’ main questions.
Continue reading the article
Data-Driven Marketing is a growing trend that shapes the way marketers work. Now it is fully integrated into companies’ strategies, related to Digital Marketing.
Data-driven marketing is no longer an option, but a necessity for companies looking to become agile and efficient in today's market.
The main idea is to make the best use of the data you have already collected. This way, you can better understand your target audience, improve the customer experience, and drive growth.
Data-driven marketing applies to the use of online advertising channels in order to collect user data through specific tools that allow you to track users' actions on websites or applications.
It allows Marketing professionals to be proactive and anticipate market trends, optimizing decision making.
- Simpler decision-making process that saves time
- Structure your marketing strategy with data-driven decisions
- Gather insights to make changes more accurately and quickly
- Show you the success of each campaign, without the guesswork
Data is a powerful tool for decision making. But how do you know which data to use?
What should your company measure and analyze to make decisions with an informed approach, beyond just going through the motions of digital transformation or big data analysis projects?
“Data-driven culture” goes far beyond technical skills; It requires cultural changes within each department where those working on behalf establish goals as well as metrics that can also track progress.
Data-Driven Marketing is all about using insights to optimize digital campaigns and improve the customer experience.
This type of marketing approach requires a lot of organization, which is why project managers are so important in data-driven organizations for data analysis.
See our page on Data-Driven Marketing and find out a little more.
If you want your business to grow in the digital environment, improve your website's position in search engines can be an efficient alternative to this.
However, even if you know the way and have your objective well defined, making a website's ranking more positive can be a battle, especially with regard to constant updates to the Google algorithm.
Therefore, if you want to stay on top of all Google updates and still get your website to rank in a privileged position, you need to know what it is Core Web Vitals.
This update, launched by Google, allows the user experience is improved through a set of techniques related to metrics.
In this context, in this article we will help you delve deeper into the topic Core Web Vitals, how important it is and how you can use it to provide better results for your website. Good reading!
After all, what is Core Web Vitals?
Core Web Vitals refers to a set of metrics that is based on the fundamental aspects of the user experience: loading, interactivity and visual stability.
In this sense, if you want to have a website ranking in a good position on Google, you need to pay attention to these three points and more than that, you need to apply them assertively in your web strategy to achieve a good digital transformation for your business.
So, in a simplified way, Core Web Vitals can be understood as a set of elements of a website that directly affects the user experience.
Continue reading the article
However, even if you know the way and have your objective well defined, making a website's ranking more positive can be a battle, especially with regard to constant updates to the Google algorithm.
Therefore, if you want to stay on top of all Google updates and still get your website to rank in a privileged position, you need to know what it is Core Web Vitals.
This update, launched by Google, allows the user experience is improved through a set of techniques related to metrics.
In this context, in this article we will help you delve deeper into the topic Core Web Vitals, how important it is and how you can use it to provide better results for your website. Good reading!
After all, what is Core Web Vitals?
Core Web Vitals refers to a set of metrics that is based on the fundamental aspects of the user experience: loading, interactivity and visual stability.
In this sense, if you want to have a website ranking in a good position on Google, you need to pay attention to these three points and more than that, you need to apply them assertively in your web strategy to achieve a good digital transformation for your business.
So, in a simplified way, Core Web Vitals can be understood as a set of elements of a website that directly affects the user experience.
Continue reading the article
What might be the easiest way to increase conversion rate One of your page speed insights has nothing to do with improving your headline or changing the color of your CTA button. Instead, it's about providing a faster user experience through tool optimization PageSpeed Insights.
Over the years, professionals in the field MarTech understood that there is a direct relationship between page speed and visitor retention and bounce rate.
In terms of marketing analytics, site speed is a critical factor to consider as it directly impacts the user experience and, consequently, engagement and conversion metrics.
So, if you want to learn more about using this tool to create a competitive advantage, keep reading the text and find out how to do it!
What is PageSpeed Insights?
Google PageSpeed Insights is a tool that allows you to quickly and easily test the speed of a web page.
Entering a URL and clicking “Analyze” will quickly get you a detailed report of what is slowing down the web page based on two parameters, complete with tips on how to fix the problem.
O PageSpeed Insights measures a page's performance for mobile and desktop devices. Therefore, the PageSpeed Insights score ranges from 0 to 100 points. A higher score is better, and a score of 85 or higher indicates the page is performing well.
Continue reading the article
Over the years, professionals in the field MarTech understood that there is a direct relationship between page speed and visitor retention and bounce rate.
In terms of marketing analytics, site speed is a critical factor to consider as it directly impacts the user experience and, consequently, engagement and conversion metrics.
So, if you want to learn more about using this tool to create a competitive advantage, keep reading the text and find out how to do it!
What is PageSpeed Insights?
Google PageSpeed Insights is a tool that allows you to quickly and easily test the speed of a web page.
Entering a URL and clicking “Analyze” will quickly get you a detailed report of what is slowing down the web page based on two parameters, complete with tips on how to fix the problem.
O PageSpeed Insights measures a page's performance for mobile and desktop devices. Therefore, the PageSpeed Insights score ranges from 0 to 100 points. A higher score is better, and a score of 85 or higher indicates the page is performing well.
Continue reading the article
When embedding a chat solution on your website, you have two options: opt for a live chat or an automated chatbot? Or should you try to use both together or should they be kept separate?
A artificial intelligence (AI) has transformed the way companies interact and engage with customers. You can't deny it: modern business is changing rapidly from transactional relationships to conversational relationships.
With the emergence of chatbots, companies are finding innovative ways to build strong customer relationships.
From an analytics marketing perspective, chatbots and live chats are valuable tools that can provide useful insights into the customer behavior and preferences.
So, we return to the previous question: if you could choose between chatbot and live chat, which would you choose to provide good customer service? Both channels create a unique experience for users by providing quick responses so they don't have to wait for an email or call on the phone.
In today's article we will explain the main concepts you need to know about these two chat models so you can decide which is best for your business. Have a great read!
What is Chatbot?
Chatbots are essentially designed to improve the customer experience by automating sales and customer support.
As far as the pros and cons of chatbot, bots are always available to engage and assist customers, answering your simple questions and pre-qualifying leads — which is very positive for building a solid and relevant consumer base.
Broadly speaking, chatbots can engage customers on websites, apps, and messaging integration like Facebook Messenger or Whatsapp Business, for example.
Chatbots are becoming increasingly popular as we advance in technology. artificial intelligence.
Companies and customers interact online through a chat interface, and the AI software will analyze and respond to customer questions — the idea is to overcome human limitations and speed up customer service.
What is Live Chat?
Basically, live chat allows users to connect with sales and support representatives for real-time help.
This is users' preferred proactive channel as it offers real-time support. 70% of consumers prefer live chat, and nearly two-thirds of customers who engage with a chat platform are more likely to return to a website and purchase again.
As such, it is an integral part of a successful customer service toolkit that delivers greater customer satisfaction compared to email and telephone.
It is clear that the benefits of live chat There are many and you can use them to improve your organization's main support metrics, building customer loyalty and ensuring a good reputation and communication.
Continue reading the article
A artificial intelligence (AI) has transformed the way companies interact and engage with customers. You can't deny it: modern business is changing rapidly from transactional relationships to conversational relationships.
With the emergence of chatbots, companies are finding innovative ways to build strong customer relationships.
From an analytics marketing perspective, chatbots and live chats are valuable tools that can provide useful insights into the customer behavior and preferences.
So, we return to the previous question: if you could choose between chatbot and live chat, which would you choose to provide good customer service? Both channels create a unique experience for users by providing quick responses so they don't have to wait for an email or call on the phone.
In today's article we will explain the main concepts you need to know about these two chat models so you can decide which is best for your business. Have a great read!
What is Chatbot?
Chatbots are essentially designed to improve the customer experience by automating sales and customer support.
As far as the pros and cons of chatbot, bots are always available to engage and assist customers, answering your simple questions and pre-qualifying leads — which is very positive for building a solid and relevant consumer base.
Broadly speaking, chatbots can engage customers on websites, apps, and messaging integration like Facebook Messenger or Whatsapp Business, for example.
Chatbots are becoming increasingly popular as we advance in technology. artificial intelligence.
Companies and customers interact online through a chat interface, and the AI software will analyze and respond to customer questions — the idea is to overcome human limitations and speed up customer service.
What is Live Chat?
Basically, live chat allows users to connect with sales and support representatives for real-time help.
This is users' preferred proactive channel as it offers real-time support. 70% of consumers prefer live chat, and nearly two-thirds of customers who engage with a chat platform are more likely to return to a website and purchase again.
As such, it is an integral part of a successful customer service toolkit that delivers greater customer satisfaction compared to email and telephone.
It is clear that the benefits of live chat There are many and you can use them to improve your organization's main support metrics, building customer loyalty and ensuring a good reputation and communication.
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How does your business target potential B2B customers?
Do you send piles of unwanted junk mail while making many cold calls a day? Or do your strategies involve marketing databases, careful research, personalized contacts, and meticulous relationship building? If your answer is the latter, you are probably using database marketing.
Real-time data. Actionable insights. 360° views. Customized engagement strategies. Omnichannel campaigns.
It's a fact: these may be buzzwords, but they are also essential for effective marketing and business growth. And the Database Marketing is the key to them all.
So what is it database marketing and why is it important for digital business strategies?
What is Database Marketing?
Database marketing is a form of direct marketing. It involves the customer data collection No. sales funnel, such as names, addresses, emails, phone numbers, transaction histories, customer support tickets, and so on.
This information is then analyzed and used to create a personalized experience for each customer or to attract potential customers.
In the context of analytical marketing, Database Marketing plays a crucial role, enabling more accurate targeting and more effective data-driven marketing campaigns.
For example, traditional direct marketing involves creating direct mail pieces, such as brochures and catalogs, and sending them to a list of current or potential customers, hoping to get a positive response.
As MarTechs apply database marketing taking this strategy a step further, seeking to understand how customers want to be marketed to and then applying those insights to meet customer needs through the best channel.
Continue reading the article
Do you send piles of unwanted junk mail while making many cold calls a day? Or do your strategies involve marketing databases, careful research, personalized contacts, and meticulous relationship building? If your answer is the latter, you are probably using database marketing.
Real-time data. Actionable insights. 360° views. Customized engagement strategies. Omnichannel campaigns.
It's a fact: these may be buzzwords, but they are also essential for effective marketing and business growth. And the Database Marketing is the key to them all.
So what is it database marketing and why is it important for digital business strategies?
What is Database Marketing?
Database marketing is a form of direct marketing. It involves the customer data collection No. sales funnel, such as names, addresses, emails, phone numbers, transaction histories, customer support tickets, and so on.
This information is then analyzed and used to create a personalized experience for each customer or to attract potential customers.
In the context of analytical marketing, Database Marketing plays a crucial role, enabling more accurate targeting and more effective data-driven marketing campaigns.
For example, traditional direct marketing involves creating direct mail pieces, such as brochures and catalogs, and sending them to a list of current or potential customers, hoping to get a positive response.
As MarTechs apply database marketing taking this strategy a step further, seeking to understand how customers want to be marketed to and then applying those insights to meet customer needs through the best channel.
Continue reading the article
Companies that have a culture data driven have strategies that are guided by real information, such as the practice of making decisions based on data, with empirical evidence and not on intuition, speculation or hypotheses. Knowing how to analyze data is essential for business success.
Business Intelligence is an essential part of marketing analytics as it provides the tools and insights needed to analyze campaign performance and make informed decisions.
By adopting a data-driven culture, the organization ends up taking a direction that is 100% focused on research and analysis of business-related information. The positive result of this is an understanding of the tendencies of the market and the evolution in processes and management.
The way to understand the data driven culture is the practical application of data-driven tools. big data e Business intelligence. Therefore, we have prepared this article with the 4 best BI tools that are essential for analyzing your business.
Check out the full article
Business Intelligence is an essential part of marketing analytics as it provides the tools and insights needed to analyze campaign performance and make informed decisions.
By adopting a data-driven culture, the organization ends up taking a direction that is 100% focused on research and analysis of business-related information. The positive result of this is an understanding of the tendencies of the market and the evolution in processes and management.
The way to understand the data driven culture is the practical application of data-driven tools. big data e Business intelligence. Therefore, we have prepared this article with the 4 best BI tools that are essential for analyzing your business.
Check out the full article
Kommo is a messaging system that lets your customers know across all channels, integrated into a CRM.
More than 15 years in the global market (previously known as amoCRM).
The mission is to make automation viable for companies so they can maximize their efficiency and achieve better results
In summary, we can summarize the Kommo, As:
💙 Meet Kommo and your plans
Kommo CRM for WhatsApp is an innovative, powerful and convenient customer relationship management solution for businesses. It integrates directly with the most used messaging app in the world and allows companies to capture and record leads quickly and easily. Additionally, this tool provides important and insightful analysis to give you a better understanding of your customer base and how to serve them better.
Kommo CRM for WhatsApp is a great way for any company looking to improve its operations or expand its reach.
WhatsApp is a powerful customer engagement tool for all businesses, with many leveraging it as their preferred communication platform. By using WhatsApp in combination with CRM solutions, companies can unlock countless transformative benefits - driving business growth and building meaningful relationships along the way.
Streamline your sales process with integration Kommo CRM and WhatsApp! Keep all conversations in one place, follow up on leads more efficiently, automate messages to ensure you never miss a beat - it's the perfect duo for maximizing efficiency. Make the most of this powerful combination to increase your team's productivity and drive results like never before.
Chatbot for WhatsApp with ChatGPT
Um chatbot for WhatsApp is a computer program that can imitate human conversation in order to communicate with messaging app users.
Using chatbots on WhatsApp for sales purposes is a great way for businesses to stay ahead of the competition.
There are numerous advantages that come with this integration, such as cost efficiency, convenience, and customer engagement.
Firstly, chatbots can significantly reduce the costs associated with providing customer service. Businesses don't need to hire employees or invest in software to manage customer interactions - chatbots do all the work for them!
Secondly, customers get more convenience when handling sales queries through chatbot platforms compared to traditional methods like phone calls or sending emails. They can easily send messages directly from their phones, eliminating the need to wait on hold or find contact information.
Last but not least, using WhatsApp chatbots helps organizations build relationships with customers by offering personalized experiences tailored to their needs.
By having conversations with customers in real time and engaging in meaningful dialogue, companies are able to create an atmosphere of trust that directly leads to greater loyalty and sales conversions.
In short, using a WhatsApp chatbot is an effective way for businesses to streamline communication processes while increasing customer satisfaction and engagement – two essential components of successful sales tactics!
See a practical demonstration of using a Chatbot with WhatsApp
💙 Meet Kommo and your plans
A Bytebio is an official partner of Kommo in Brazil and can help you from purchasing the license to implementations and assistance.
More than 15 years in the global market (previously known as amoCRM).
The mission is to make automation viable for companies so they can maximize their efficiency and achieve better results
In summary, we can summarize the Kommo, As:
- Easy-to-use Sales Pipeline Management
- All communication tools in one place
- Lead profiles for each lead
- Sales automation
- Built-in team messaging
- chatbot builder
- sales analysis
- Integrations with major platforms
💙 Meet Kommo and your plans
Kommo CRM for WhatsApp is an innovative, powerful and convenient customer relationship management solution for businesses. It integrates directly with the most used messaging app in the world and allows companies to capture and record leads quickly and easily. Additionally, this tool provides important and insightful analysis to give you a better understanding of your customer base and how to serve them better.
Kommo CRM for WhatsApp is a great way for any company looking to improve its operations or expand its reach.
WhatsApp is a powerful customer engagement tool for all businesses, with many leveraging it as their preferred communication platform. By using WhatsApp in combination with CRM solutions, companies can unlock countless transformative benefits - driving business growth and building meaningful relationships along the way.
Streamline your sales process with integration Kommo CRM and WhatsApp! Keep all conversations in one place, follow up on leads more efficiently, automate messages to ensure you never miss a beat - it's the perfect duo for maximizing efficiency. Make the most of this powerful combination to increase your team's productivity and drive results like never before.
There are many benefits in using the Kommo CRM for WhatsApp. Here are some:
Easy lead generation and tracking
When using the Kommo CRM for WhatsApp, companies can easily generate leads and track them until sales are completed. This helps increase your conversion rates and sales numbers.
Advanced CRM functionality
O Kommo CRM comes with all the functionalities of a complete CRM solution including lead management, customer engagement, sales tracking, etc. This makes it a powerful tool for managing your business.
Easy team collaboration
Like Kommo CRM is cloud-based, it's super easy to collaborate with your team members. This allows everyone to work together effectively and concisely.
Easy communication with your customers
to Kommo, you can easily communicate with your customers, allowing you to provide great service and build a trusting relationship.
Data management and analysis
O Kommo CRM allows you to easily organize and manage your data. This makes reporting and analyzing your business metrics easier.
Great for businesses with a large customer base
If your business has a large customer base and you want to engage with all of them through WhatsApp, then Kommo CRM is a great option.
Social networks or WhatsApp
If the customer starts a conversation with your company through a social network and wants to continue later, through WhatsApp itself, everything is in one place, in an integrated way. The CRM function allows exactly this: you can manage your company's contacts, regardless of the channels through which it is used, bringing the concept of omnichannel to your company.
Chatbot for WhatsApp with ChatGPT
Um chatbot for WhatsApp is a computer program that can imitate human conversation in order to communicate with messaging app users.
Using chatbots on WhatsApp for sales purposes is a great way for businesses to stay ahead of the competition.
There are numerous advantages that come with this integration, such as cost efficiency, convenience, and customer engagement.
Firstly, chatbots can significantly reduce the costs associated with providing customer service. Businesses don't need to hire employees or invest in software to manage customer interactions - chatbots do all the work for them!
Secondly, customers get more convenience when handling sales queries through chatbot platforms compared to traditional methods like phone calls or sending emails. They can easily send messages directly from their phones, eliminating the need to wait on hold or find contact information.
Last but not least, using WhatsApp chatbots helps organizations build relationships with customers by offering personalized experiences tailored to their needs.
By having conversations with customers in real time and engaging in meaningful dialogue, companies are able to create an atmosphere of trust that directly leads to greater loyalty and sales conversions.
In short, using a WhatsApp chatbot is an effective way for businesses to streamline communication processes while increasing customer satisfaction and engagement – two essential components of successful sales tactics!
See a practical demonstration of using a Chatbot with WhatsApp
💙 Meet Kommo and your plans
A Bytebio is an official partner of Kommo in Brazil and can help you from purchasing the license to implementations and assistance.
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