With the increasing development of new T In current contexts, we can see the emergence of increasingly practical and modern tools and devices — such as cell phones, computers and notebooks. Furthermore, the social networks significantly changed the possibilities for promoting products and services and interaction with potential customers.
As a result, access to digitalization has become even more universal, based on democratization and easy access to the internet. And the impact of this for companies is naturally significant.
For this reason, we realize that the concept of Transformation is increasingly talked about and evident in the market and companies need to be aware of this new reality. However, few companies understand its true meaning and importance. Want to know more about the subject? So, check out our post until the end and ask your questions about the topic.
After all, what is Digital Transformation?
How does Digital Transformation work in companies?
As demonstrated, implementing digital transformation in companies can generate countless benefits. However, before that, we noticed the emergence of challenges involving the process of digital innovation. Therefore, in order for us to be successful in the first stage of implementation, it is crucial that we establish a very well-defined scope, in order to avoid possible complications and difficulties.
In this way, in order to guarantee the main digital transformation goals Within an organization — so that it is implemented correctly — it is necessary to pay attention to some important issues, such as:
1. Diagnosis of the brand’s real situation
First of all, so that we can fully understand how the process of digital transformation can act, and above all, benefit your brand, it is necessary to determine what are the main current demands that the business faces, according to the business model.
In some corporations, for example, there is a need to implement automation processes in excessively manual activities, as is what happens in operational sectors. In other cases, strengthening the
security in IT and even in Customer Service. Therefore, the first step is to identify what the company wants to improve.
2. Aligned management
In case you don't know, the digital transformation process tends to affect the entire work cycle, as well as the corporation's internal management. Therefore, encouraging the engagement of leaders and seeking to align the management format tends to help incorporate excellent T in an efficient way.
For this reason, the management of people and their strategies They need to consider available resources and use them to optimize productivity within their teams.
The relationship between employees and the implementation of these changes ends up being much more practical when it is possible to count on leadership focused on innovation and the study of new market tendencies — especially linked to the digital context.
3. Implementation
After observing the main needs of your company, and thus managing to get teams aligned with the new changes, it is now necessary to move on to the development stage. implementation of digital transformation.
In this context, we must decide what type of ERP systems we can hire, in addition to payment systems we can use, which self-service resources to integrate into the routine marketing and sales and other types of elements that were categorized as important in the analysis phase.
4. Experiments and tests
After bringing the chosen news to your company, it is time to apply tests and experiments in each of the tools.
After all, the purpose of this stage is to understand whether the tools incorporated into the organization are actually having the expected digital effects, as well as the automation, reducing rework, optimizing time, streamlining activities, among other related results.
For this reason, carry out the necessary tests and ensure that the systems incorporation has generated the digital transformation in your corporation as expected.
5. Improvements and evaluations
After carrying out all the necessary experiments and tests, we were able to identify the possibilities of obtaining even more efficient and optimized processes, seeking to make sure that everything is as expected, that is, that the implementations work in a practical and simple way.
It is worth analyzing very calmly everything that has been implemented, and thus checking the results that are being generated based on the changes that were adopted in the company. A good way to carry out this process is to monitor key indicators.
This is because, when investing in digital transformation in business, we are able to collect even better data and results through innovation and creativity. Optimizing activities that were obsolete to ensure that the brand stands out from the competition is essential to gain its space in the market, generating authority.
Conclusion
As we saw, the digital transformation is of paramount importance for today's businesses. Not only due to the need to optimize internal practices, but also to monitor market tendencies and new models of interaction with the consumer.
To find out more, visit our website now, fill out the form and Contact Us. If you want to know more about our digital transformation solutions, visit our information page consulting service.
How to solve certain business problems in your company with Bitrix24? Alone may not be enough. Consulting makes this bridge and fulfills the function of connecting needs and problems to solutions, relying on the experience of our consultants, who already have experience from other cases and business experiences and use of appropriate tools.
Development
We develop applications that can extend your Bitrix24 to other functions specific to your needs or your business. Furthermore, our development team can create parallel systems or integrate existing systems and ensure that all your digital needs are met.
Parameterization and Implementation
we leave the Bitrix24 configured according to the needs of your business, through parameterizations, configurations, customizations and mainly through implementation work, respecting the company's culture and its current situation.
Increase employee adherence to processes and tools appropriate to the company, such as Bitrix24, improving the user experience and internal communication.
Improvement in Project Control
Planning, execution and management of your projects aligned with a fluid process.
Optimization of Internal Processes
Optimization of internal processes, simplification of routines and operational fluidity.
Data-Driven Marketing is a growing trend that shapes the way marketers work. Now it is fully integrated into companies’ strategies, related to Digital Marketing.
Data-driven marketing is no longer an option, but a necessity for companies looking to become agile and efficient in today's market.
The main idea is to make the best use of the data you have already collected. This way, you can better understand your target audience, improve the customer experience, and drive growth.
Data-driven marketing applies to the use of online advertising channels in order to collect user data through specific tools that allow you to track users' actions on websites or applications.
It allows Marketing professionals to be proactive and anticipate market trends, optimizing decision making.
Data is a powerful tool for decision making. But how do you know which data to use?
What should your company measure and analyze to make decisions with an informed approach, beyond just going through the motions of digital transformation or big data analysis projects?
“Data-driven culture” goes far beyond technical skills; It requires cultural changes within each department where those working on behalf establish goals as well as metrics that can also track progress.
Data-Driven Marketing is all about using insights to optimize digital campaigns and improve the customer experience.
This type of marketing approach requires a lot of organization, which is why project managers are so important in data-driven organizations for data analysis.
See our page on Data-Driven Marketing and find out a little more.
There are many benefits in using the Kommo CRM for WhatsApp. Here are some:
Easy lead generation and tracking
When using the Kommo CRM for WhatsApp, companies can easily generate leads and track them until sales are completed. This helps increase your conversion rates and sales numbers.
Advanced CRM functionality
O Kommo CRM comes with all the functionalities of a complete CRM solution including lead management, customer engagement, sales tracking, etc. This makes it a powerful tool for managing your business.
Easy team collaboration
Like Kommo CRM is cloud-based, it's super easy to collaborate with your team members. This allows everyone to work together effectively and concisely.
Easy communication with your customers
to Kommo, you can easily communicate with your customers, allowing you to provide great service and build a trusting relationship.
Data management and analysis
O Kommo CRM allows you to easily organize and manage your data. This makes reporting and analyzing your business metrics easier.
Great for businesses with a large customer base
If your business has a large customer base and you want to engage with all of them through WhatsApp, then Kommo CRM is a great option.
Social networks or WhatsApp
If the customer starts a conversation with your company through a social network and wants to continue later, through WhatsApp itself, everything is in one place, in an integrated way. The CRM function allows exactly this: you can manage your company's contacts, regardless of the channels through which it is used, bringing the concept of omnichannel to your company.