News and Tips

Chrome launches update with unprecedented AI innovations

Presentation of the Google website about the latest news regarding the Chrome browser
O Google released the updated version of Chrome, the Chrome M121, now at the beginning of 2024. It brings new features of artificial intelligence. This update introduces tools that promise improve user experience in the browser.
Among the updates, a new method for organizing guides stands out. Also included is a writing help feature and ways to change the browser's appearance with varied themes and creative designs.
Mac and PC users have access to these functions. To explore them, simply log into Chrome, visit Settings and select the Experimental AI section.
Google highlights that new features continue to be tested. Therefore, corporate and educational accounts will not have access at this initial stage.

New tab organization function

The recent update highlights the “Tab Organizer”. Tool that, driven by artificial intelligence, automatically proposes strategies to order the tabs open in the Chrome, including the formation of tab groups.
This feature is particularly useful for those who keep many tabs open regularly. By selecting the “group similar tabs” option, the AI ​​organizes the tabs into thematic groups. For example, tabs about online shopping can be grouped together, with the AI ​​suggesting an appropriate name, such as “Ski Supplies”. To use this function, simply right-click on a tab and choose “group similar tabs”, or use the option on the arrow next to the tabs.
O Chrome It has the ability to automatically identify tabs with similar content, proposing the creation of groups for them. Furthermore, the browser offers suggested names and emojis for these groups, making them easier to identify later.

AI-Customized Chrome Browser Themes

Users have the freedom to shape the appearance of Chrome by selecting theme preferences, mood, visual style, and color scheme. Artificial intelligence, based on these choices, creates a unique theme design. Imagine, for example, a person fascinated by the Northern Lights who is looking for a delicate and inspiring topic; This person can set their preferences to “northern lights,” “vibrant,” and “calm.

Improved writing support

Chrome's recent text assistance feature has notable practical uses. Initially available in an experimental phase, this tool aims to facilitate the creation of content by users, whether for analysis on Google or for publications in social media platforms.
To activate this functionality at the beginning, you must choose the “Help me write” option. This will enable the tool to help complete sentences or offer alternatives for continuing the text.

Google and Bing competition

With the launch of new technologies, there will be a direct clash between Microsoft's search engine, Bing, which recently implemented AI features such as tab organization and writing assistance.
Although Chrome maintains a significant lead in the browser sector in Brazil, surpassing competitors such as Bing, Firefox and Opera. Google plans to integrate its new artificial intelligence system, called Gemini, into the Chrome browser later this year. This addition promises to enrich the user experience, making navigation more efficient and simplified.
The W3Counter Web Browser market share chart.
W3Counter Web Browser market share chart.
The advancement of AI-based tools, like Gemini, has the potential to profoundly alter our interaction with the internet. Everyday online activities are expected to become more personalized and intuitive for each user.
Web Technologies