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Instagram allows up to 5 links in bio

Instagram mobile profile
O Instagram just launched a new feature that allows users to add links to their profiles, which puts it in direct competition with companies like Linktree. The new feature has already been tested by some users since last year.

The announcement was made by Mark Zuckerberg on his Broadcast Channel and revealed that now Users can add up to five links in their Instagram bios. This is excellent news for companies, brands and content creators who want to direct their followers to other content, such as online businesses, causes, other social networks, among others.

According to the company, this feature was one of the most requested by content creators and offers an easy and effective way to share multiple links with followers. Furthermore, the new feature should help users expand their online presence and reach a larger audience on other social platforms.

How the new links in bio feature can boost your business on Instagram

With Permission of up to 5 links in Instagram bio, it is possible to include different directions for the target audience, increasing the chances of conversion and engagement. Some of the most important benefits of this new functionality are:
  1. More visibility for different pages of your business, such as shop, blog, YouTube channel, among others.
  2. Possibility of directing the public to specific actions, such as purchasing a product or subscribing to a newsletter.
  3. Easier to highlight special promotions and campaigns, with direct links to the sales page or landing page.
  4. Opportunity to include links to other social networks, such as Twitter, LinkedIn or Facebook.
  5. Increased traffic to your website, blog or YouTube channel, which can generate more revenue and grow your follower base.

Instagram x TikTok: the dispute over links in profile bios

The new feature announced by Instagram regarding links in profile bios can be seen as a response to the limitations of TikTok. While the Instagram expands link access for all types of accounts, including commercial and creator-owned ones, TikTok allows clickable links only to those with business accounts.

With new Instagram update, Meta can attract creators back to the platform by offering the competitive advantage of allowing the addition of multiple links across all accounts, including business and creator accounts.

This could be a opportunity for Instagram to grow its user base and to win back those who migrated to TikTok due to its limitations. In addition, the new update can help strengthen the presence of companies on the platform by allowing the addition of links to online stores and other online sales platforms.

Step-by-step guide to using the link in Instagram bio

  1. Open the app and go to your profile.
  2. Tap the "Edit" option to access the edit menu.
  3. Select the "Links" option, then tap "Add Links."
  4. Choose between "Add external link" for an address outside of Facebook or "Add link from Facebook".
  5. Paste the desired link and give it a title.
  6. Tap "Finish" to save and that's it, the link will be added to your bio.

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