
Google executives recognize user dissatisfaction with search, especially after Reddit blackouts. The company introduced "Perspectives," a new feature for showcasing social media content and offering more comprehensive responses.
Despite advances in generative AI, he admits that it will not completely solve current research problems. After the recent blackouts in the Reddit, senior company executives recognized the User dissatisfaction with the current search experience.
In response, she is taking steps to improve her results. search engine. The company recently launched the "Perspectives" feature to provide more comprehensive answers to researchers.
Perspectives presents forum and video content on platforms like YouTube, TikTok, Reddit and Quora. Google hopes that incorporating content from more sources will improve the quality and breadth of information searchers receive. However, it's unclear whether the new feature is enough to address users' complaints about Google Search.
The Reddit Blackout and Its Impact on Search
Moderators of the most popular forums have made their pages private as part of a widespread protest against Reddit's decision to start charging developers for access to their data.
Company executives, including Prabhakar Raghavan, Google's head of research, and Sundar Pichai, the CEO, acknowledged the problem during a company-wide meeting. According to CNBC, Raghavan admitted that users are unhappy and highlighted the need to make them happy, in response to an employee's comment about negative user feedback due to excessive ads and irrelevant results.
Pichai believes users are looking for "more comprehensive answers," so they add the name of forum sites like Reddit to their searches.
He said people don't just want "blue links" but comprehensive solutions.
The Approach to Improving Search
However, the company recognizes that solving its research quality problem is not as simple as launching Perspectives or relying more on artificial intelligence (AI).
While Google has made significant advances in generative AI - launching the Bard, a ChatGPT competitor, and working on an effort known as Search Generative Experience - executives admit that AI alone will not improve quality.
The Future of Google Search
Lara Levin, a Google spokeswoman, told CNBC that search "meets the overwhelming majority of users' needs" and that Google is constantly improving Search to meet the evolving needs of its users.
She added that features like the Perspectives filter are part of how Google ensures people continue to find the most useful information on Google from a wide variety of sources and formats.
Despite these efforts, many believe that Google should focus on making traditional search results more useful, arguing that these results are what made Google what it is today.
Addressing the Future Challenges of Google Search
However, Google admits that Generative AI and the launch of Perspectives are not complete solutions to current challenges. During an internal meeting, Google executives discussed user dissatisfaction, recognizing the need to improve the search experience.
Google is committed to improving its search results and providing useful information from a variety of sources and formats. While today's search meets most users' needs, Google is constantly evolving to meet changing demands.
While Perspectives is an important step toward providing authentic discussions and comprehensive answers, it is not the only answer to the problem. Some argue that Google should focus on making traditional search results more useful, as it is this approach that has made it the leader in the industry.
In the future, the Google will continue to look for ways to improve search, taking into account user concerns and feedback. Innovation and constant improvement are key to maintaining Google's relevance as a trusted source of information for users in an ever-changing world.