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Smart Bidding: understand what they are and how to apply them

Do you know Google Ads Smart Bidding? In this article, we'll give you an overview of everything you need to know about Smart Bidding.

Google Search Ads are a popular tool for driving sales and Bandwidth for a website. This is a big part of the reason why they have become one of the most popular marketing methods.


But managing this kind of marketing campaign, at times, it can seem complex and time-consuming. If you're already running a pay-per-click search ad campaign, you may have already heard about Smart bidding of Google Ads.


But after all, what is this? This is the topic we will talk about in this article!

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What is Smart Bidding?

Smart bidding, in translation smart bidding, are a set of automated bidding strategies in Google Ads that use machine learning to maximize conversions.


In this case, the Google Analyzes historical search behavior and contextual data to predict the likelihood of a conversion, then increases your bids when a conversion seems more likely.


This contextual data can include location, time of day, user devices, your ad's performance history, and a wide variety of other factors depending on each query.

How does Smart Bidding work?

The Smart bidding Google ads are tempting for businesses and websites that don't want to get involved with Google ads. It's an option that helps automate the most tedious parts of ad management to help your business achieve some important ad goals.


For marketers unfamiliar with Google Ads strategy, it may seem like a simpler alternative to letting Google do the heavy lifting for you.


However, running ads using the Smart Bidding strategy still means configuring, adjusting, and monitoring your ad account settings.


Marketers still need to set up one or more campaigns, implement and monitor ad budgets, define conversion values, perform searches and adjustments key words and monitor campaign results to ensure they are meeting your business objectives.

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Why use smart bidding in your business?

Smart Bidding is a technology that changes the "game", raising the level of performance of your business and making your campaigns smarter on Google Ads.


Smart bidding brings with it a lot of good things, benefits that will help give advertisers more effective campaigns while understanding their audience.


Among the main benefits of Smart Bidding are:

  • Brand awareness

    Total impression share can make your brand, new products, and other offerings more visible.

  • traffic increase

    Maximizing clicks and automatically setting bids to get the highest number of clicks possible within the defined budget.

  • Increased conversions

    Work with Enhanced CPC, which automatically adjusts manual bids to drive more conversions while trying to maintain the same cost per conversion.

  • Increased visibility

    Ranking on the first page in Google results.

  • Comparisons with other domains

    Choosing other advertisers with whom you intend to “compete” for the best positions.

What are the risks of Smart Bidding?

There are many "false" signals that Google might consider when trying to measure the potential value of a website or domain, which will eventually give you a high quality score and competitive position compared to other advertisers.


At this point, there is no way know Google signals, but they always try to do a very “value” analysis based on keywords and other information from the ads. If this value is not accurate, if it does not correspond to what you actually do with your website or domain, you may be punished. This could happen because Google's system made an error or because another advertiser performed better than you.


And even if you are punished for it, your quality score will never be lower than 0. This can cause problems if your competitor takes advantage of this to gain market share or attract website visitors that are not relevant to your business.

Signing Off

It is extremely important for marketers to know when to start Smart Bidding to raise the level of campaign performance. If you are unsure about starting, Bytebio is a MarTech company and a reference in the performance marketing market. Talk to our consultants or see how Bytebio operates in the MarTech segment:

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