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Google's New Spam Rules: What You Need to Know

New Google rules for spam
As of March 2024, the Google implemented a significant update aimed at minimizing the appearance of content considered irrelevant by around 40%. At the same time, it revised its guidelines against spam practices, introducing new and modified categories to combat specific abuses.
Learn about changes to Google's spam guidelines and their potential impacts on email practices SEO.

What's New in Google's Spam Guidelines

Two categories have been added to the spam guidelines: abuse of expired domains and abuse of website reputation. Additionally, the category previously known as "spammy auto-generated content" has been renamed to "large-scale content abuse."

Expired domain abuse

This new category refers to the practice of acquiring expired domains to take advantage of their existing authority, aiming to artificially improve search rankings, often reusing them for purposes that add little value to the user.

Abuse of website reputation

Abuse of website reputation, or SEO Parasitic, occurs when third-party content is published on a website without due supervision, with the aim of manipulating search rankings by taking advantage of the authority of the host website.

Content Abuse on a Large Scale

This expanded category now encompasses the massive creation of content, regardless of its origin, with the sole purpose of manipulating search rankings, standing out for offering little or no real value to users.
The updated guidelines are a clear sign that the Google is stepping up its efforts to identify and penalize more sophisticated spam practices. With specific and clear examples, the new categories are designed to guide content creators to avoid practices that are harmful to the search ecosystem.

Conclusions and expectations

These updates to Google's spam guidelines mark an ongoing effort to foster a more authentic and valuable online environment. The professionals of SEO and website owners will need to adapt their strategies to align with these updated guidelines, prioritizing original and valuable content. As the Google continues to improve its policies, an improvement in the overall quality of content available on the web is expected.
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