
What is a Core Update?
Main Changes in the August Update
- Emphasis on Content Quality: Google is now even more prioritizing content that provides real value to users. Sites that have thin or replicated content may see a drop in their rankings.
- UX and Responsive Design: Sites that offer an improved user experience, especially on mobile devices, will be more prominent in searches.
- Greater Transparency in Backlinks: The way Google interprets backlinks has changed, making the process more transparent and penalizing manipulative practices.
- Importance of Core Web Vitals: Google is putting renewed focus on Core Web Vitals, emphasizing the importance of loading speed, visual stability and interactivity.
For those who maintain good SEO, the update will likely be beneficial. However, if you notice a drop in traffic or ranking positions, it might be time to revisit your content and technical strategies.
How to Adapt to the Google Core 2023 Update?
- Review and improve the quality of your content, ensuring originality and relevance.
- Adjust your websites for a responsive and optimized design.
- Monitor your backlinks and avoid “black-hat” strategies.
- Use tools like Google Search Console or Page Speed Insights to monitor Core Web Vitals and make appropriate optimizations.
Learn more about common mistakes in SEO and how to avoid them to optimize your website’s performance.