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Google Releases August 2023 Core Update

core web vitals devices
Search giant Google has announced its latest search algorithm update, named as "August 2023 Core Update". As always with these changes, the community SEO is in an uproar trying to figure out exactly what changed and how it might affect the web page ranking. Read the article and stay up to date with the latest news.

What is a Core Update?

For those who are not yet familiar, Google makes periodic updates to its algorithm in order to improve the user experience. These updates aim to prioritize sites with quality content, responsive design and good practices for SEO. The "core" update is one of the most significant, as it affects several aspects of the search.

Main Changes in the August Update

Based on Google Developers, find out what the main changes are in the Google Core August 2023 update:
  • Emphasis on Content Quality: Google is now even more prioritizing content that provides real value to users. Sites that have thin or replicated content may see a drop in their rankings.

  • UX and Responsive Design: Sites that offer an improved user experience, especially on mobile devices, will be more prominent in searches.

  • Greater Transparency in Backlinks: The way Google interprets backlinks has changed, making the process more transparent and penalizing manipulative practices.

  • Importance of Core Web Vitals: Google is putting renewed focus on Core Web Vitals, emphasizing the importance of loading speed, visual stability and interactivity.

For those who maintain good SEO, the update will likely be beneficial. However, if you notice a drop in traffic or ranking positions, it might be time to revisit your content and technical strategies.

How to Adapt to the Google Core 2023 Update?

In light of these changes, it is essential that webmasters and experts in SEO:
  • Review and improve the quality of your content, ensuring originality and relevance.
  • Adjust your websites for a responsive and optimized design.
  • Monitor your backlinks and avoid “black-hat” strategies.
  • Use tools like Google Search Console or Page Speed ​​Insights to monitor Core Web Vitals and make appropriate optimizations.
Learn more about common mistakes in SEO and how to avoid them to optimize your website’s performance.

Conclusion

The August 2023 Core Update reinforces Google's commitment to provide the best possible experience for users. Now more than ever, it is vital for websites to align with best practices. SEO and focus on delivering real value. Adapting is the key to maintaining or improving your visibility on the world's largest search engine.
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