News and Tips

Google Update August 2024: Quality in focus

Google logo referring to the August 2024 update
O Google released the August 2024 core update, aiming to improve the quality of search results. Now, the focus is on highlighting truly relevant and useful content, penalizing materials created solely to optimize rankings. With this, it reaffirms its commitment to valuing what is authentic and genuinely valuable, creating an opportunity for companies that prioritize quality.
This update reinforces the need to produce content that truly benefits the user. Materials made only with a focus on SEO, without offering real value, can lose positions. This change was driven by feedback from content creators, to promote greater diversity of sources and give visibility to small independent sites.

Main aspects of the update

The core update of Google August 2024 brought significant changes to the search algorithm, with a focus on improving the quality of results. Key aspects of this update include:
  1. Priority for quality content: Google reinforced its commitment to highlighting original, relevant and useful content for users. Sites that produce materials aimed solely at optimizing SEO, without adding real value, tend to lose positions in the rankings.
  2. Diversity of fonts: The update values ​​diversity in information sources. Small independent websites, which produce quality content, can benefit from this change, gaining more visibility in search results.
  3. Pay attention to feedback: Google considered feedback from content creators and the public to adjust the algorithm, aiming to improve the user experience by showing more varied, high-quality sources.
  4. Monitoring and adaptation: Companies and professionals SEO are encouraged to monitor their traffic metrics and make adjustments to your content strategies, using tools like Google Search Console to identify areas for improvement.

Guidelines for webmasters

With the update, the Google also revised its guidance documentation for webmasters and web professionals SEO. Among the new features are sections on how to use the Google Search Console to assess traffic drops and significant position changes. The emphasis is on substantial content improvement rather than quick fixes to recover lost rankings.

Implications for the sector

Core updates like this tend to cause significant changes to search results across multiple industries. Google doesn't offer quick fixes for falling rankings, but continues to emphasize creating quality, original content as the best recovery strategy.
For those who notice changes in their traffic, it is essential to monitor metrics and align the content with Google's focus on user value. Professionals SEO and website owners must be aware of changes and adjust their strategies as necessary.

Conclusion

The August 2024 Core Update reinforces the mission of Google to prioritize the content quality on your platform. Sites that focus on providing real value to users, with original and well-crafted content, will be in a better position to thrive in search. Digital marketing professionals and SEO need to adapt their strategies to align with these guidelines, thus ensuring the continued relevance and visibility of their sites.
SEO