
Main aspects of the update
- Priority for quality content: Google reinforced its commitment to highlighting original, relevant and useful content for users. Sites that produce materials aimed solely at optimizing SEO, without adding real value, tend to lose positions in the rankings.
- Diversity of fonts: The update values diversity in information sources. Small independent websites, which produce quality content, can benefit from this change, gaining more visibility in search results.
- Pay attention to feedback: Google considered feedback from content creators and the public to adjust the algorithm, aiming to improve the user experience by showing more varied, high-quality sources.
- Monitoring and adaptation: Companies and professionals SEO are encouraged to monitor their traffic metrics and make adjustments to your content strategies, using tools like Google Search Console to identify areas for improvement.