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Google Core Update November 2024: What's changing?

Google Core Update November 2024
O Google Core Update November 2024 brought significant changes to the search results ranking algorithm, impacting sites in various segments. Updates are broad updates that aim to improve the relevance of the results delivered to users, but often generate fluctuations in organic website traffic. In this article, we explore the main changes of this update, how it affects your marketing strategy, and how it affects your marketing strategy. SEO and what to do to adapt.

What is the Google Core Update?

Core Updates are periodic updates made by Google in its search algorithm to refine the quality of results. These changes adjust the ranking criteria, prioritizing more relevant, safe content that is aligned with users' search intent. Unlike specific updates, such as those to combat spam, Core Updates have a broader impact and can significantly change the visibility of websites in search rankings.

Major changes in the November 2024 update

The most notable changes are:
  • Greater focus on search intent: The algorithm now better interprets nuances in user intent, favoring pages that deliver specific and complete answers. This is crucial for queries that have multiple contextual meanings.
  • Relevance of updated content: Sites with old or outdated content may have lost rankings, while those offering fresh information on dynamic topics have gained prominence.
  • More rigorous technical evaluation: Technical performance, such as loading time and responsiveness on mobile devices, received more attention, penalizing pages with structural problems.
  • EEAT Enhancement: Google continues to prioritize principles of Experience, Expertise, Authority and Trust (EEAT). Sites that demonstrate credibility through verifiable sources have benefited.

Impact on websites

The impact of the update will vary by industry and the level of preparedness of sites for algorithmic changes. Some emerging patterns include:
  1. Health and finance websites: These niches, historically more sensitive to updates, have undergone more intense changes due to the high demand for credibility.
  2. E-commerce: Product pages were valued when they featured detailed descriptions, real consumer reviews, and high technical performance.
  3. Education and technical content: Sites that keep educational materials up to date and accessible have seen significant increases in traffic.

What to do to adapt?

If the Bandwidth of your website has been impacted, here are some best practices:
  • Revisit existing content: Update old articles, insert recent data and improve the navigation structure.
  • Focus on user intent: Make sure your content directly answers the question or need that brought the user to your page.
  • Optimize technical aspects: Use tools like Google Insights PageSpeed to improve loading times and ensure your website is responsive.
  • Strengthen credibility: Include links to reliable sources, display information about the authors, and maintain a clear privacy policy.

Conclusion

O Google Core Update November 2024 reinforces the importance of maintaining a user-centric approach and quality content. While changes may seem challenging, they provide an opportunity for websites to stand out by better meeting audience expectations. Monitor your website’s performance and adjust your strategy to remain competitive in the search landscape.
SEO