Have you ever wondered why your strategy of SEO Not generating the results you expect? Maybe it's time to rethink your priorities in terms of key words. In this article, we’ll explore why brands should prioritize bottom-of-the-funnel keywords in SEO.
Bottom of the Funnel Keywords: An Opportunity for Conversion
Those keywords are more specific, like “buy blue running shoes size 42”. The person searching for this keyword already knows what they want and is ready to make a purchase. Therefore, although the search volume is lower, the likelihood of conversion is significantly higher.
Therefore, focusing on bottom of the funnel keywords is a strategy that can bring a return on investment much larger, significantly increasing the effectiveness of your SEO.
See how the CRM sales funnel Bitrix24 can be useful at all stages of your business's purchasing journey and commercial processes: Sales Funnel Bitrix24
Which is SEO?
SEO (Search Engine Optimization) refers to the set of techniques and practices that aim to optimize a website for search engines, such as Google, Bing, Yahoo and others. The main objective is to improve the position of a website in the search results, thus increasing visibility and attracting more qualified traffic.
The SEO are fundamental for any online business, as the majority of web traffic is managed by the main search engines. Being easily found through an organic search can be the difference between a website's success and failure.
The SEO are fundamental for any online business, as the majority of web traffic is managed by the main search engines. Being easily found through an organic search can be the difference between a website's success and failure.
Strategy of SEO: A Holistic Approach
Implement a strategy SEO is not limited to insert keywords into your website. It is a holistic approach that involves several elements.
1. On-Page Optimization
A on-page optimization refers to the measures taken on the website to improve your position in search rankings. This includes optimizing content with relevant keywords, properly structuring headers (H1, H2, H3, etc.), using descriptive meta tags, user-friendly URLs, and ensuring your website is fast and responsive.
2. Off-Page Optimization
A off-page optimization refers to all measures that can be taken outside the website to improve your position in search rankings. This usually involves building quality links from other respected sites that point to yours, thereby increasing your domain authority.
3. Quality Content
Search engines value high-quality, relevant content. Publishing useful and informative content that addresses your target audience's needs and questions is crucial to a marketing strategy. SEO successful.
4. SEO Coach
O SEO technical wraps improve the technical aspects of your website, such as loading speed, mobile user experience, site indexing, and security.
Implement a strategy SEO Effectively can be a complex and time-consuming process, but the long-term benefits are undeniable. An optimized website not only attracts more traffic but also improves user experience, increases the credibility of your business and can result in greater conversion and sales.
Remember that SEO It's a continuous process. The digital environment is always changing, and search engines regularly update their algorithms. Therefore, it is important to stay up to date and adjust your trading strategy. SEO as necessary. If you want improve your website's visibility, a strategy for SEO Well planned and implemented is the key to success.
Learn more about the advantages of studying keywords at: Keyword research in SEO
The Limits of Optimization: Not All Keywords Are Equally Important
When planning a strategy for SEO, it's essential understand that resources are limited. Even if you want to, you can't focus equally on all keywords. Instead, it's important to set your priorities. Generic, or high-funnel, keywords can attract a lot of visitors, but those visitors may not be ready to convert into customers.
On the other hand, bottom-of-the-funnel keywords — those used by customers who are ready to make a purchasing decision – they may have a lower search volume, but they usually have a much higher conversion rate. So, by optimizing your website for right keywords, you will increase the effectiveness of your SEO.
Discovering a World of Bottom-of-Funnel Keywords
If you think bottom-of-funnel keywords are few and far between, think again. In fact, there are more bottom-of-funnel keywords than you can imagine. The key to discovering these keywords is understand different keyword categories.
Information Keywords
They are generally used at the beginning of the customer journey, when they are just researching a certain topic. Examples: “how to make a cake”, “best smartphone of 2023”.
Navigation Keywords
These are keywords used by users who already know a brand or product and are looking for more information. Examples: “iPhone 13 review”, “opening hours of the Doce Pão bakery”.
Transaction Keywords
These are bottom-of-the-funnel keywords, used by users who are ready to make a purchase. Examples: “buy iPhone 13 online”, “reserve a table at Aroma da Terra restaurant”.
Ao understand and identify the different categories of keywords, you can improve your marketing strategy SEO, focusing on the bottom-of-funnel keywords that really matter.
In conclusion, prioritizing bottom-of-the-funnel keywords in SEO is an essential strategy for maximizing the effectiveness of your optimization efforts. By focusing on high-converting keywords, you will be able to attract the right visitors to your website and convert more visitors into customers.
