Google finalizes August update: Effect on rankings SEO
O Google announced the completion of the core update of August de 2024, which was implemented over the course of a few days and completed in early September. This update is part of the company's ongoing efforts to improve the relevance and quality of search results by prioritizing genuinely useful content and penalizing overly targeted strategies. SEO.
What is the August 2024 Core Update?
The update, which began on August 15, 2024, is one of the most anticipated changes to Google's search algorithm. The main goal is to refine the correspondence between users' search intent and the content displayed, promoting sites that offer genuine value and reducing the visibility of pages that prioritize Techniques of SEO to the detriment of the quality of the content.
This change follows feedback received after the March 2024 update, which had little impact on the rankings volatility many sites have experienced since the Useful Content Update in September 2023. Google’s promise is to benefit smaller, independent sites as long as they offer high-quality content that is relevant to users.
Impact and community reactions SEO
The community of SEO is on alert to analyze changes in rankings and visibility after this update. What is expected is that sites with superficial content or that use techniques SEO aggressive, such as “P SEO”, are the most affected. On the other hand, sites that focus on real experience and authentic content should see positive growth in their visibility.
Additionally, sites that have suffered significant losses in previous updates have the opportunity to recover, especially if they have made substantial improvements to their content practices. It is important to remember, however, that fluctuations in rankings are normal during the implementation period, and conclusive assessments should only be made after the update is fully complete.
What to do if your website has been impacted
For sites that see a drop in their rankings, Google suggests that the best strategy is to continue investing in content that prioritizes user satisfaction, rather than trying to “trick” the algorithm with practices that SEO manipulative. The company also updated its guidelines on algorithm updates, offering detailed guidance for those facing ranking challenges.
Google’s core message remains the same: create useful, trustworthy, user-focused content. The algorithm changes reflect this principle, and adapting to these guidelines will be essential for continued success in search results.
Conclusion
The August 2024 update reinforces the commitment of Google to improve the quality of information available on the web. Sites that follow content best practices will likely reap the rewards of this change, while those that still rely on content strategies SEO outdated may need to rethink their approaches. As always, the key is to stay focused on creating genuine value for the user.