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How does behavioral profiling
Does it affect the sales funnel?

The customer's behavioral profile can directly influence the sales process. See how you can identify and differentiate your sales funnel.

We currently live in a world where we can find several quick solutions to achieve some goals and objectives, especially when we talk about sales.


The customer's behavioral profile directly influences the purchasing process , and these behaviors can be unconscious or conscious. Most of the time, during our daily routine, we do many things automatically, such as buying, selling, interacting with other people, etc.


Today we're going to understand a little more about customer behavioral profiles and how these characteristics can influence the sales funnel.

DISC Methodology: Different customer behavioral profiles

The DISC methodology is a tool created by Dr. William Marston that classifies people's behavior into four types: dominance (D), influence (I), steadiness (S), and compliance (C). The DISC methodology is generally used for work productivity, communication, and teamwork.


The customer's behavioral profile directly influences decision-making during the purchasing process, and therefore, it is important that you understand what they are:

1. Dominant profile

Customers with a dominant behavioral profile are more decisive and quick, trying to resolve everything they need immediately. Therefore, the sales style needs to be more direct and focused so that you can get them to finalize the purchase at that moment.

2. Influential profile

Customers with an influential behavioral profile are those who seek a more relaxed and personal sales team, engaging with the person making the sale. Therefore, it's beneficial to approach them in a more receptive manner and engage in good dialogue.

3. Stable profile

Customers with a stable behavioral profile dislike pressure during the sales process, as they are extremely organized and well-planned. These customers seek more confident salespeople who inspire confidence.

4. Conforming profile

Customers with this behavioral profile are those who are attached to rules and details during the sales process, making them very demanding at the time of purchase.


It is interesting that the sales team is detail-oriented and describes in detail everything that is happening to be successful in the sale.

How to identify these profiles?

Now that you understand how customer behavioral profiles influence sales , it's always a good idea to try to identify this profile before even attempting to convince your customer to finalize the purchase.


There are some similarities between the customer's behavioral profile, and to be able to identify their exact profile, it is interesting to maintain a relationship during all stages of the sales process.


Another interesting point is to pay attention to the customer and seek to have an empathetic stance, putting yourself in their shoes to understand exactly what they need at that moment. The seller also needs to remember that all customers need to be treated equally and with great respect.


Following these points, it is necessary for the salesperson to remember the characteristics of the behavioral profile and identify the type of customer they are dealing with at the moment, in order to take the correct approach and be successful during the sale.


It is essential to acquire these soft skills , always being prepared to identify the client's behavioral profile, and thus achieve better performance compared to competitors.

How does the sales funnel work for these profiles?

The important thing is to understand the cadence of customer movements in the funnel: from discovering the brand to consolidating their purchasing decision. Within this understanding, each company has the freedom to add the steps that best define its customer's journey.


Before we begin analyzing the sales funnel , it's necessary to focus on the preparation phase of this study. At this stage, the salesperson is responsible for preparing and planning all the strategies used to guide each customer profile through the stages of the funnel.

This study should help map:

  • Top of the funnel, middle of the funnel and bottom of the funnel;

  • Market trends;

  • Customer behavior and profile;

  • Products and services offered;

  • Strategic positioning of the business;

  • Etc.

Having these answers in hand before starting to structure the funnel helps to assertively conduct the purchasing process.

Differentiate your sales funnel

The traditional sales funnel is constantly improved and developed to ensure that the potential customer's journey to making purchasing decisions is flawless.


Furthermore, the steps above are essential for building a functional sales funnel. But what if your business is looking for more than that? Don't worry! Here, you'll find an effective way to go beyond the obvious and build a smart funnel!


We conduct an initial diagnosis of your business and create different types of online training for teams and managers. Manage your sales through a simple and efficient Sales Funnel . Talk to us or learn more about our Sales Funnel consulting services.

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