Understanding and implementing these five basic UTM parameters in your daily digital marketing activities is crucial. Not only will it clarify the path to success, but it will also turn every click into a learning opportunity, providing a chance for constant improvement.
In short, managing UTMs isn't just a best practice, it's essential for companies looking to decipher the complex puzzle of digital marketing.
Investment optimization with efficient UTM management
Benefits of UTMs in the digital transformation of companies
UTMs are not just parameters; they are revelations in real time. By partnering with analytics dashboardsThe UTMs provide a thorough analysis of where your traffic is coming from. This helps in identifying the marketing strategies that are effectively generating positive results. In a saturated market, understand consumer behavior and adapting quickly is a competitive differentiator.
Imagine knowing exactly which channels are bringing you the highest ROI. With UTMs, this is not only possible, but incredibly easy. Whether it's a email marketing campaign, a paid advertisement or a publication on social media, detailed segmentation is key. Thus, through UTMs we achieve precision in the evaluation. These are driven by data from each initiative.
The era of digital transformation demands personalization. With UTMs, companies can understand and segment their audiences more effectively. This level of customization expands the engagement opportunities, optimizing conversions and solidifying relationships with customers.
In a digital environment, speed of adaptation is critical. The insights provided by UTMs empower companies to make real-time adjustments, ensuring that valuable resources are not wasted on less effective campaigns.
In today's digital landscape, detailed traffic analysis It’s the key to understanding user behavior and optimizing campaigns. UTM parameters have become fundamental tools in this context. However, despite its potential, mistakes are often made by companies when managing UTMs. We will uncover the most common mistakes and best practices to ensure efficient tracking and valuable insights.
Additionally, they make it possible to personalize advertising campaigns and adapt to the dynamic reality of the markets, in real time. However, inadequate management of UTMs can lead to errors and loss of valuable insights.
How to solve certain business problems in your company with Bitrix24? Alone may not be enough. Consulting makes this bridge and fulfills the function of connecting needs and problems to solutions, relying on the experience of our consultants, who already have experience from other cases and business experiences and use of appropriate tools.
Development
We develop applications that can extend your Bitrix24 to other functions specific to your needs or your business. Furthermore, our development team can create parallel systems or integrate existing systems and ensure that all your digital needs are met.
Parameterization and Implementation
we leave the Bitrix24 configured according to the needs of your business, through parameterizations, configurations, customizations and mainly through implementation work, respecting the company's culture and its current situation.
Increase employee adherence to processes and tools appropriate to the company, such as Bitrix24, improving the user experience and internal communication.
Improvement in Project Control
Planning, execution and management of your projects aligned with a fluid process.
Optimization of Internal Processes
Optimization of internal processes, simplification of routines and operational fluidity.
Data-Driven Marketing is a growing trend that shapes the way marketers work. Now it is fully integrated into companies’ strategies, related to Digital Marketing.
Data-driven marketing is no longer an option, but a necessity for companies looking to become agile and efficient in today's market.
The main idea is to make the best use of the data you have already collected. This way, you can better understand your target audience, improve the customer experience, and drive growth.
Data-driven marketing applies to the use of online advertising channels in order to collect user data through specific tools that allow you to track users' actions on websites or applications.
It allows Marketing professionals to be proactive and anticipate market trends, optimizing decision making.
Data is a powerful tool for decision making. But how do you know which data to use?
What should your company measure and analyze to make decisions with an informed approach, beyond just going through the motions of digital transformation or big data analysis projects?
“Data-driven culture” goes far beyond technical skills; It requires cultural changes within each department where those working on behalf establish goals as well as metrics that can also track progress.
Data-Driven Marketing is all about using insights to optimize digital campaigns and improve the customer experience.
This type of marketing approach requires a lot of organization, which is why project managers are so important in data-driven organizations for data analysis.
See our page on Data-Driven Marketing and find out a little more.
There are many benefits in using the Kommo CRM for WhatsApp. Here are some:
Easy lead generation and tracking
When using the Kommo CRM for WhatsApp, companies can easily generate leads and track them until sales are completed. This helps increase your conversion rates and sales numbers.
Advanced CRM functionality
O Kommo CRM comes with all the functionalities of a complete CRM solution including lead management, customer engagement, sales tracking, etc. This makes it a powerful tool for managing your business.
Easy team collaboration
Like Kommo CRM is cloud-based, it's super easy to collaborate with your team members. This allows everyone to work together effectively and concisely.
Easy communication with your customers
to Kommo, you can easily communicate with your customers, allowing you to provide great service and build a trusting relationship.
Data management and analysis
O Kommo CRM allows you to easily organize and manage your data. This makes reporting and analyzing your business metrics easier.
Great for businesses with a large customer base
If your business has a large customer base and you want to engage with all of them through WhatsApp, then Kommo CRM is a great option.
Social networks or WhatsApp
If the customer starts a conversation with your company through a social network and wants to continue later, through WhatsApp itself, everything is in one place, in an integrated way. The CRM function allows exactly this: you can manage your company's contacts, regardless of the channels through which it is used, bringing the concept of omnichannel to your company.