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The Role of Originality in Google’s Useful Content Update
Discover the importance of originality with Google's helpful content update and learn how to create content that stands out in search results.
Google is always looking to improve its algorithms. A few years ago, it realized that people were not satisfied with what they read online, so it decided to make a significant change. In August 2022, it launched Useful Content Update (HCU), which changed the way websites are ranked based on their content.
Google made this update to take user experience to the next level. Since then, it has prioritized high-quality content and finally added HCU to its core ranking algorithms in March 2024. In this article, we will learn the importance of originality in light of Google’s latest useful content update. So, let’s understand why original web content has become more essential than ever.
Google made this update to take user experience to the next level. Since then, it has prioritized high-quality content and finally added HCU to its core ranking algorithms in March 2024. In this article, we will learn the importance of originality in light of Google’s latest useful content update. So, let’s understand why original web content has become more essential than ever.
Google Helpful Content Update (HCU) — What exactly is it?
This update is a change to the ranking evaluation system. It introduced new policies about what type of content will be rewarded and what will be penalized. Before this update, many sites had high rankings even with low-quality content.
They used tricks to manipulate search rankings. However, HCU has now made it clear that such web material will no longer appear in the top results. Instead, the newly designed system will give preference to original, people-focused, human-written, and invaluable information.
They used tricks to manipulate search rankings. However, HCU has now made it clear that such web material will no longer appear in the top results. Instead, the newly designed system will give preference to original, people-focused, human-written, and invaluable information.
Key findings from Google’s HCU in the context of originality
Many necessary guidelines are mentioned in Google’s Helpful Content Update in context to originality. Here are the key takeaways:
-
Google wants creators to demonstrate first-hand knowledge
Google doesn’t want creators to repeat the same thing over and over again about a topic. Instead, it demands fresh, genuine perspectives. Simply put, Google wants you to write about your experience, rather than rehashing what others have said. This means that if your content matches someone else’s, even unintentionally, it won’t rank.
So, make sure you create everything yourself. Also, you should check whether your ideas, explanations, and writing are unique. You can perform an instant originality test using a plagiarism checker to see if your written text matches someone else's. If not, Google is more likely to prefer it in search results.
-
Google doesn't like content created exclusively for it
Google certainly guides creators to optimize content for SEO to get a higher ranking. However, HCU clearly states that content created solely for search engines will not be accepted. This update has put an end to the careers of those who used to mass-produce content to get a higher ranking by slightly altering other creators’ articles and blog posts.
Additionally, Google clearly mentions that your site will be heavily penalized if you summarize existing work without adding value or use automation to create more content. So, instead of producing Google-first content, prioritize creating people-first content that provides real value to your readers. -
Google requires all creators to cover topics in depth
If you read the second part of the HCU, you’ll see that Google discussed the importance of creating in-depth content. Why? Because titles with an in-depth approach are more likely to satisfy users, which is the ultimate goal of all search engines, including Google. From this, we can assume that generic content will no longer work.
Instead, if you want Google to prioritize your content, it must demonstrate depth of knowledge. You must back up your web content with appropriate research to signal this depth. If something is missing on the first try, you can increase the depth. updating content regularly. This ensures that your pages remain in Google's preferred list. -
Google wants all queries about a topic to be answered
Many people create similar sketches that do not add value to their content. They aim to copy high-ranking competitors to gain higher rankings. In this race, many of them ignore exactly what their readers want. Google strongly discourages such creators, showing complete tolerance for this behavior in its useful content updates.
According to Google, you should ask yourself whether your content is sufficient to satisfy the user’s search intent. In other words, does your content answer all the questions that prompted them to search online? Don’t expect Google to rank your pages if you don’t provide genuine answers to the majority of queries related to the topic. -
What if you don't maintain originality in your content?
By now, we hope you understand why being original is so important to Google. Now, you may be wondering: what if you don’t ensure originality in your web content? The answer is simple: if you say the same thing as everyone else, but use different words, and don’t offer any unique value, your information falls into the category of useless.
Google clearly states that if it considers most of the content on your site to be unhelpful, your pages will struggle to rank higher. And if you continue to do this for longer, your site will get buried by those that do offer more valuable and useful content. So if you don’t want your online visibility to decline, follow all of Google’s HCU guidelines, including those related to originality.
Summing it Up
In short, originality is key to ranking in Google’s eyes. Since the launch of the Helpful Content Update, Google has been rewarding sites that genuinely teach, help, and share experience-based knowledge. The better you can provide value to users by offering new insights, the better your chances of ranking. So, don’t compromise on the uniqueness of your information to earn it a spot in Google’s top search results.
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A Bytebio is a Digital Transformation company that helps to provide your company with even more business intelligence, through information technology, processes and management, oriented towards people and with respect for the organization's culture.
We aim to provide business intelligence with Digital Transformation and assisting in Development, Applications, CRM, Process Automation and Analytical Marketing.
Headquartered in Ribeirão Preto/SP, the Bytebio began its work in 2009 and today has great know-how in Consulting, Training, Development and Business Analysis. We are guided by customer relationships and the experience of digital transformation, together with a complete team that respects the culture of organizations, with pillars in management, people and technology.
Purpose: We assist in business intelligence through Digital Transformation, with management, technology and people, in an effective and sustainable way.
Mission: Carry out projects and provide Digital Transformation services with the purpose of meeting the needs of our customers and leveraging the business through effective and sustainable solutions.
View: To be a company that acts as a complete provider of services and solutions for Digital Transformation to our customers to generate value for them and a positive impact for society.
Values: Organization, Seriousness, Respect, Loyalty, Ethics.
We aim to provide business intelligence with Digital Transformation and assisting in Development, Applications, CRM, Process Automation and Analytical Marketing.
Headquartered in Ribeirão Preto/SP, the Bytebio began its work in 2009 and today has great know-how in Consulting, Training, Development and Business Analysis. We are guided by customer relationships and the experience of digital transformation, together with a complete team that respects the culture of organizations, with pillars in management, people and technology.
Purpose: We assist in business intelligence through Digital Transformation, with management, technology and people, in an effective and sustainable way.
Mission: Carry out projects and provide Digital Transformation services with the purpose of meeting the needs of our customers and leveraging the business through effective and sustainable solutions.
View: To be a company that acts as a complete provider of services and solutions for Digital Transformation to our customers to generate value for them and a positive impact for society.
Values: Organization, Seriousness, Respect, Loyalty, Ethics.
- Digital Transformation is about people, processes and innovation
- Digital Transformation is about people, more than tools
- Digital Transformation is about changing culture
- Tool does nothing. She allows it to be done. People are the ones who do things
- A smart company has well-established processes, a digital mindset and a data-driven culture
Consultancy
Qualification and Training
We offer in-person or remote training and training for different segments of the company, according to functional roles, such as senior management, managers, employees, project teams, sales, as well as for all staff.
How to solve certain business problems in your company with Bitrix24? Alone may not be enough. Consulting makes this bridge and fulfills the function of connecting needs and problems to solutions, relying on the experience of our consultants, who already have experience from other cases and business experiences and use of appropriate tools.
Development
We develop applications that can extend your Bitrix24 to other functions specific to your needs or your business. Furthermore, our development team can create parallel systems or integrate existing systems and ensure that all your digital needs are met.
Parameterization and Implementation
we leave the Bitrix24 configured according to the needs of your business, through parameterizations, configurations, customizations and mainly through implementation work, respecting the company's culture and its current situation.
Qualification and Training
We offer in-person or remote training and training for different segments of the company, according to functional roles, such as senior management, managers, employees, project teams, sales, as well as for all staff.
Digital Transformation Consulting
We help companies on their Digital Transformation journey, respecting their culture and moment, so that they can advance in a sustainable way.
Implement a culture of digitalization, innovation and growth with Bytebio, which has over 11 years of experience in the market and has served more than 600 companies.
Analytical Marketing Consulting
Use data and technologies to support marketing decisions.
With the Analytical Marketing experts at Bytebio your business will allow you to create more accurate and efficient strategies based on data.
Digital Transformation Consulting
We help companies on their Digital Transformation journey, respecting their culture and moment, so that they can advance in a sustainable way.
Implement a culture of digitalization, innovation and growth with Bytebio, which has over 11 years of experience in the market and has served more than 600 companies.
Consulting in Bitrix24
O Bitrix24 is a complete management, social collaboration, communication platform that has more than 35 tools for your team.
The consultancy involves a complete diagnosis of the current situation of your business so that we can come up with the best strategies, providing process optimization through Bitrix24.
Process Automation Consulting
The consultancy seeks to make processes more fluid and practical by replacing human work with automated work.
Process Automation is common in operational activities and is activated automatically based on a certain trigger defined according to each operation.
Project Consulting
Having project management is not an easy task, which is why Bytebio developed automation in conjunction with the Bitrix24 called GIP (Intelligent Project Management)
Its greatest feature is its ease of planning,
execute and control your business projects, regardless of their size or complexity.
We help companies on their Digital Transformation journey, respecting their culture and moment, so that they can advance in a sustainable way.
Implement a culture of digitalization, innovation and growth with Bytebio, which has over 11 years of experience in the market and has served more than 600 companies.
Analytical Marketing Consulting
Use data and technologies to support marketing decisions.
With the Analytical Marketing experts at Bytebio your business will allow you to create more accurate and efficient strategies based on data.
Digital Transformation Consulting
We help companies on their Digital Transformation journey, respecting their culture and moment, so that they can advance in a sustainable way.
Implement a culture of digitalization, innovation and growth with Bytebio, which has over 11 years of experience in the market and has served more than 600 companies.
Consulting in Bitrix24
O Bitrix24 is a complete management, social collaboration, communication platform that has more than 35 tools for your team.
The consultancy involves a complete diagnosis of the current situation of your business so that we can come up with the best strategies, providing process optimization through Bitrix24.
Process Automation Consulting
The consultancy seeks to make processes more fluid and practical by replacing human work with automated work.
Process Automation is common in operational activities and is activated automatically based on a certain trigger defined according to each operation.
Project Consulting
Having project management is not an easy task, which is why Bytebio developed automation in conjunction with the Bitrix24 called GIP (Intelligent Project Management)
Its greatest feature is its ease of planning,
execute and control your business projects, regardless of their size or complexity.
Greater Engagement
Unified Information
Greater productivity with integrated data, systems and information, synchronized via APIs
Increase employee adherence to processes and tools appropriate to the company, such as Bitrix24, improving the user experience and internal communication.
Improvement in Project Control
Planning, execution and management of your projects aligned with a fluid process.
Optimization of Internal Processes
Optimization of internal processes, simplification of routines and operational fluidity.
Unified Information
Greater productivity with integrated data, systems and information, synchronized via APIs
In general, the Transformation is the ability to quickly respond to or capitalize on market opportunities based on current technology stacks, people resources, and digital technology.
It is about the ability of an organization to undertake Digital Transformation not only from the point of view of digital technology, but across the entire organization, including people, culture and processes, to achieve positive business results.
While there is a large emphasis on technology, an organization's level of digital maturity is also affected by speed and adaptability, largely due to human capital resources and automated processes — it is a team effort, in the broadest sense of the word.
Why is Digital Transformation a priority?
A Transformation is the act of physically altering workflows and processes through digital technologies. This means that your digital maturity is the degree to which you understand — and have the ability to implement — these changes.
Working to achieve these results is essential for businesses to remain viable and competitive. As markets and situations evolve, successful Digital Transformation, supported by a clear understanding of what analytics marketing is, makes it easier for companies to be agile and flexible, scale and achieve rapid appreciation.
Trends in Digital Transformation: Analytics and Digital
With the aim of understanding the effect of the digitalization process in Brazil, the McKinsey conducted a study with 124 large and medium-sized businesses in various sectors to measure the Digital Transformation of businesses operating in the country.
The proprietary Analytics & Digital Quotient (A&DQ) tool was used, which evaluated 22 management practices critical to the success of Digital Transformation and capturing financial results, distributed among the four dimensions.
See below the A&DQ with the measurement of the Digital Transformation of businesses in Analytics and Digital with its dimensions and practices.
Continue reading the article
It is about the ability of an organization to undertake Digital Transformation not only from the point of view of digital technology, but across the entire organization, including people, culture and processes, to achieve positive business results.
While there is a large emphasis on technology, an organization's level of digital maturity is also affected by speed and adaptability, largely due to human capital resources and automated processes — it is a team effort, in the broadest sense of the word.
Why is Digital Transformation a priority?
A Transformation is the act of physically altering workflows and processes through digital technologies. This means that your digital maturity is the degree to which you understand — and have the ability to implement — these changes.
Working to achieve these results is essential for businesses to remain viable and competitive. As markets and situations evolve, successful Digital Transformation, supported by a clear understanding of what analytics marketing is, makes it easier for companies to be agile and flexible, scale and achieve rapid appreciation.
Trends in Digital Transformation: Analytics and Digital
With the aim of understanding the effect of the digitalization process in Brazil, the McKinsey conducted a study with 124 large and medium-sized businesses in various sectors to measure the Digital Transformation of businesses operating in the country.
The proprietary Analytics & Digital Quotient (A&DQ) tool was used, which evaluated 22 management practices critical to the success of Digital Transformation and capturing financial results, distributed among the four dimensions.
See below the A&DQ with the measurement of the Digital Transformation of businesses in Analytics and Digital with its dimensions and practices.
Continue reading the article
A Bytebio is an Official Gold Partner of Bitrix24 in Brazil
We know that managing a business is not a simple task. Regardless of size or segment, it takes a lot of organization to have control over all processes, monitor teams, guarantee the quality of products and services, offer customer support and also have time to seek innovation and creativity.
Now, imagine a single tool performing all these functions, with quality, efficiency and simplicity, unifying your company, optimizing your time and accelerating your results. Imagine being able, with it, to build an internal infrastructure with external relations. Manage communications, people, projects, customers and marketing campaigns. Everything from one place!
Did you imagine? It seems like a dream, but it's not. It exists and is already changing the reality of more than four million companies, of different sizes and sectors, in different countries, including here in the Brazil.
How can it help your company?
Now that you understand What is Bitrix24, You may be wondering: "Among so many features, how can the platform help with my challenges and transform my business?"
The more than 35 tools can make you think a lot about where to start, after all you will have a lot at your disposal. But you don't need, nor should you, use everything at once. Start with the bottlenecks main ones and, over time, discover the infinite possibilities that the Bitrix24 offers.
Communication: Any company needs to be able to communicate – internally and externally – to survive. Good and effective communication is capable of aligning processes, integrating employees and improving customer service.
O Bitrix24 offers a variety of communication tools, including corporate social networking, instant messaging, group chat, calls, mobile messaging, video calling and video conferencing, all already integrated into the account. One platform where the whole team can discuss ideas and collaborate.
And to make the communication process in your organization even more complete, the Bitrix24 also offers Android and iOS apps, which enable collaboration wherever you are.
Social Intranet: Although vital, internal communication continues to be one of the biggest challenges of companies of all sizes. If you are looking for a solution to eliminate noise and align teams with your company's purpose, the Bitrix24 is the answer.
Inspired by social networks such as Facebook, the company's intranet Bitrix24 has a series of innovative features that facilitate, simplify and improve communication between employees. With it, you increase the reach of information, engagement, integration and even the productivity of your team, strengthening organizational culture.
But it goes far beyond a simple communication channel. There are more than 30 tools that allow you to collaborate, plan, work on projects, share files, automate HR processes, create approval workflow, use shared calendars and many other possibilities.
All of this integrated into a social interface, which maximizes efficiency of communication at work.
Access the full article and see how the Bitrix24 can help your company
Create a free account Bitrix24
Version Bitrix24 Northstar
Bitrix24 Northstar is a powerful new business plan designed to help companies navigate through the unknown and uncertain waters of today's competitive business landscape. This plan offers a suite of tools and resources that can help businesses stay ahead of the competition and make sound decisions quickly
The main feature of Bitrix24 North Star is your ability to track customer activity, giving you key insights into customer behavior and preferences. With these insights, you can create personalized strategies to more effectively engage customers and maximize sales opportunities. You will also be able to identify potential problems before they become costly errors, allowing you to take corrective action immediately.
In addition to tracking customer activity, Bitrix24 North Star also offers real-time notifications so you can keep up with all the latest news in your industry. As such, you will always be up to date on the latest developments and trends in your field, allowing you to stay one step ahead of the competition
The plan Bitrix24 North Star also comes with comprehensive data analytics capabilities, allowing you to gain valuable insights into how people are interacting with your business, as well as how they feel about your products or services. With these insights, you can make data-driven decisions that have an even greater impact on your results. Additionally, this plan provides market intelligence tools so you can understand current trends in your industry, giving you an edge over competitors when it comes time to launch new products or campaigns.
Finally Bitrix24 North Star provides robust security measures so that all customer data always remains safe and secure. It also includes advanced encryption technology so that customer information cannot be accessed by unauthorized third parties or hackers. These extra layers of protection give customers peace of mind knowing their data is protected from unauthorized access or use
Within our range of services Bitrix24, Bitrix24 North Star stands out as an exceptional plan designed to give businesses an edge in today's competitive market. With its comprehensive set of features designed to track customer activities and gain valuable insight into their preferences, businesses can maximize sales opportunities while staying abreast of industry trends and safely and securely protecting customer data.
the new release Bitrix24 North Star includes a number of improvements and bug fixes. The most notable changes include:
We know that managing a business is not a simple task. Regardless of size or segment, it takes a lot of organization to have control over all processes, monitor teams, guarantee the quality of products and services, offer customer support and also have time to seek innovation and creativity.
Now, imagine a single tool performing all these functions, with quality, efficiency and simplicity, unifying your company, optimizing your time and accelerating your results. Imagine being able, with it, to build an internal infrastructure with external relations. Manage communications, people, projects, customers and marketing campaigns. Everything from one place!
Did you imagine? It seems like a dream, but it's not. It exists and is already changing the reality of more than four million companies, of different sizes and sectors, in different countries, including here in the Brazil.
How can it help your company?
Now that you understand What is Bitrix24, You may be wondering: "Among so many features, how can the platform help with my challenges and transform my business?"
The more than 35 tools can make you think a lot about where to start, after all you will have a lot at your disposal. But you don't need, nor should you, use everything at once. Start with the bottlenecks main ones and, over time, discover the infinite possibilities that the Bitrix24 offers.
Communication: Any company needs to be able to communicate – internally and externally – to survive. Good and effective communication is capable of aligning processes, integrating employees and improving customer service.
O Bitrix24 offers a variety of communication tools, including corporate social networking, instant messaging, group chat, calls, mobile messaging, video calling and video conferencing, all already integrated into the account. One platform where the whole team can discuss ideas and collaborate.
And to make the communication process in your organization even more complete, the Bitrix24 also offers Android and iOS apps, which enable collaboration wherever you are.
Social Intranet: Although vital, internal communication continues to be one of the biggest challenges of companies of all sizes. If you are looking for a solution to eliminate noise and align teams with your company's purpose, the Bitrix24 is the answer.
Inspired by social networks such as Facebook, the company's intranet Bitrix24 has a series of innovative features that facilitate, simplify and improve communication between employees. With it, you increase the reach of information, engagement, integration and even the productivity of your team, strengthening organizational culture.
But it goes far beyond a simple communication channel. There are more than 30 tools that allow you to collaborate, plan, work on projects, share files, automate HR processes, create approval workflow, use shared calendars and many other possibilities.
All of this integrated into a social interface, which maximizes efficiency of communication at work.
Access the full article and see how the Bitrix24 can help your company
Create a free account Bitrix24
Version Bitrix24 Northstar
Bitrix24 Northstar is a powerful new business plan designed to help companies navigate through the unknown and uncertain waters of today's competitive business landscape. This plan offers a suite of tools and resources that can help businesses stay ahead of the competition and make sound decisions quickly
The main feature of Bitrix24 North Star is your ability to track customer activity, giving you key insights into customer behavior and preferences. With these insights, you can create personalized strategies to more effectively engage customers and maximize sales opportunities. You will also be able to identify potential problems before they become costly errors, allowing you to take corrective action immediately.
In addition to tracking customer activity, Bitrix24 North Star also offers real-time notifications so you can keep up with all the latest news in your industry. As such, you will always be up to date on the latest developments and trends in your field, allowing you to stay one step ahead of the competition
The plan Bitrix24 North Star also comes with comprehensive data analytics capabilities, allowing you to gain valuable insights into how people are interacting with your business, as well as how they feel about your products or services. With these insights, you can make data-driven decisions that have an even greater impact on your results. Additionally, this plan provides market intelligence tools so you can understand current trends in your industry, giving you an edge over competitors when it comes time to launch new products or campaigns.
Finally Bitrix24 North Star provides robust security measures so that all customer data always remains safe and secure. It also includes advanced encryption technology so that customer information cannot be accessed by unauthorized third parties or hackers. These extra layers of protection give customers peace of mind knowing their data is protected from unauthorized access or use
Within our range of services Bitrix24, Bitrix24 North Star stands out as an exceptional plan designed to give businesses an edge in today's competitive market. With its comprehensive set of features designed to track customer activities and gain valuable insight into their preferences, businesses can maximize sales opportunities while staying abreast of industry trends and safely and securely protecting customer data.
the new release Bitrix24 North Star includes a number of improvements and bug fixes. The most notable changes include:
- A new activity stream that provides a consolidated view of all activities in the Bitrix24, including social media updates, notifications, and tasks
- A new Task Pane that helps you view and manage your tasks
- Integration with the Zapier app so you can connect your Bitrix24 to over 750 other apps
- New filters for reports and better performance when working with large data sets
MarTech is the combination of the words “Marketing” and “Technology”. It has recently been used to distinguish digital marketing agencies and companies that apply technological resources and marketing concepts in their routines. the digital and sustainable transformation.
These professionals use technology to automate many of the time-consuming and repetitive tasks that machines are good at, freeing up more of marketers' time to focus on the creative and strategic sides of their profession.
Thus, the marketing technology It can address one or more layers of marketing activities, such as aggregating and cleaning customer data, analyzing data, generating insights, customer segmentation and targeting, executing customer communications, and automatically optimizing recurring marketing campaigns.
What is the difference between Digital Marketing and MarTech?
O Digital Marketing is related to content strategy and channel management, such as: social networks, blogs, display media campaigns, paid or organic search...
The basis and control is through the construction and availability of online content, and its measurement through measurement tools. digital analytics.
Already MarTech is related to use of technology to ensure that Digital Marketing content reaches its highest level of performance. In this way, it is executed with the help of: real-time personalization, connection to multiple data sources, integration with multiple tools that carry out campaign orchestration, artificial intelligence and learning tools to empower analysis.
The race for professionals prepared in MarTech
For marketing technologies to bring results to your business, you need to have professionals specialized in MarTech, who have a marketing culture data-driven and who know how to extract maximum value from data.
Many businesses go through long and painful projects to implement marketing platforms and many of them have been frustrated with the financial returns obtained. Recent studies indicate that the increase in marketing automation solutions has not exceeded 1 to 2% in sales conversion, which naturally does not justify the millions invested. It is important to highlight that these same companies are only using the basic requirements, without benefiting from the more advanced segmentation and multichannel journey building resources.
Tools are just tools without an experienced professional with solid knowledge about the business and the best marketing and sales technology strategy that will allow the correct use of all technical resources. The tool can do incredible things, as long as it has “a good pilot”.
Among all the uncertainties we face as marketing professionals, at least one thing is certain: the race for technology-driven marketing will be won by whoever can have the most prepared professionals who know how to manage the best tools.
Read the full article
These professionals use technology to automate many of the time-consuming and repetitive tasks that machines are good at, freeing up more of marketers' time to focus on the creative and strategic sides of their profession.
Thus, the marketing technology It can address one or more layers of marketing activities, such as aggregating and cleaning customer data, analyzing data, generating insights, customer segmentation and targeting, executing customer communications, and automatically optimizing recurring marketing campaigns.
What is the difference between Digital Marketing and MarTech?
O Digital Marketing is related to content strategy and channel management, such as: social networks, blogs, display media campaigns, paid or organic search...
The basis and control is through the construction and availability of online content, and its measurement through measurement tools. digital analytics.
Already MarTech is related to use of technology to ensure that Digital Marketing content reaches its highest level of performance. In this way, it is executed with the help of: real-time personalization, connection to multiple data sources, integration with multiple tools that carry out campaign orchestration, artificial intelligence and learning tools to empower analysis.
The race for professionals prepared in MarTech
For marketing technologies to bring results to your business, you need to have professionals specialized in MarTech, who have a marketing culture data-driven and who know how to extract maximum value from data.
Many businesses go through long and painful projects to implement marketing platforms and many of them have been frustrated with the financial returns obtained. Recent studies indicate that the increase in marketing automation solutions has not exceeded 1 to 2% in sales conversion, which naturally does not justify the millions invested. It is important to highlight that these same companies are only using the basic requirements, without benefiting from the more advanced segmentation and multichannel journey building resources.
Tools are just tools without an experienced professional with solid knowledge about the business and the best marketing and sales technology strategy that will allow the correct use of all technical resources. The tool can do incredible things, as long as it has “a good pilot”.
Among all the uncertainties we face as marketing professionals, at least one thing is certain: the race for technology-driven marketing will be won by whoever can have the most prepared professionals who know how to manage the best tools.
Read the full article
Marketing is known for being a sector that relies on creativity, experience and intuition. However, there is a part that many people are unaware of, but that has great strategic importance: Analytical Marketing.
in the age of Transformation, companies that know how to offer the most appropriate solutions come out ahead. In other words, they take advantage of data analysis to develop and sell what really generates value for the consumer. And companies that don't adopt Analytical Marketing mean they are walking in the dark. Without knowing where they come from, if they are doing the right thing and where they should go, it is difficult for them to achieve the results they expect.
This is an analytical aspect of marketing that allows create more accurate and assertive strategies based on data. Decisions, campaigns and creativity must be based on performance analysis so the company does not get lost along the way.
What is Analytical Marketing?
Analytical Marketing (Marketing Analytics) is a marketing front that consists of the use of data and technologies to support campaign decisions. It is the area that dive into the data to understand what results were achieved, whether the company is on the right track and what trends are coming.
Having a lot of data, in itself, means nothing if the company doesn't know how to deal with it. So, Analytical Marketing is a front dedicated to them: by creating a structure and a data driven culture, the company starts to track, collect and analyze data strategically, in order to achieve its marketing objectives, which encompasses all data related to marketing, whether from online or offline channels.
Analytical Marketing is like a kind of translator that tells you whether your campaigns are really performing well and can answer your business’ main questions.
Continue reading the article
in the age of Transformation, companies that know how to offer the most appropriate solutions come out ahead. In other words, they take advantage of data analysis to develop and sell what really generates value for the consumer. And companies that don't adopt Analytical Marketing mean they are walking in the dark. Without knowing where they come from, if they are doing the right thing and where they should go, it is difficult for them to achieve the results they expect.
This is an analytical aspect of marketing that allows create more accurate and assertive strategies based on data. Decisions, campaigns and creativity must be based on performance analysis so the company does not get lost along the way.
What is Analytical Marketing?
Analytical Marketing (Marketing Analytics) is a marketing front that consists of the use of data and technologies to support campaign decisions. It is the area that dive into the data to understand what results were achieved, whether the company is on the right track and what trends are coming.
Having a lot of data, in itself, means nothing if the company doesn't know how to deal with it. So, Analytical Marketing is a front dedicated to them: by creating a structure and a data driven culture, the company starts to track, collect and analyze data strategically, in order to achieve its marketing objectives, which encompasses all data related to marketing, whether from online or offline channels.
Analytical Marketing is like a kind of translator that tells you whether your campaigns are really performing well and can answer your business’ main questions.
Continue reading the article
Data-Driven Marketing is a growing trend that shapes the way marketers work. Now it is fully integrated into companies’ strategies, related to Digital Marketing.
Data-driven marketing is no longer an option, but a necessity for companies looking to become agile and efficient in today's market.
The main idea is to make the best use of the data you have already collected. This way, you can better understand your target audience, improve the customer experience, and drive growth.
Data-driven marketing applies to the use of online advertising channels in order to collect user data through specific tools that allow you to track users' actions on websites or applications.
It allows Marketing professionals to be proactive and anticipate market trends, optimizing decision making.
- Simpler decision-making process that saves time
- Structure your marketing strategy with data-driven decisions
- Gather insights to make changes more accurately and quickly
- Show you the success of each campaign, without the guesswork
Data is a powerful tool for decision making. But how do you know which data to use?
What should your company measure and analyze to make decisions with an informed approach, beyond just going through the motions of digital transformation or big data analysis projects?
“Data-driven culture” goes far beyond technical skills; It requires cultural changes within each department where those working on behalf establish goals as well as metrics that can also track progress.
Data-Driven Marketing is all about using insights to optimize digital campaigns and improve the customer experience.
This type of marketing approach requires a lot of organization, which is why project managers are so important in data-driven organizations for data analysis.
See our page on Data-Driven Marketing and find out a little more.
If you want your business to grow in the digital environment, improve your website's position in search engines can be an efficient alternative to this.
However, even if you know the way and have your objective well defined, making a website's ranking more positive can be a battle, especially with regard to constant updates to the Google algorithm.
Therefore, if you want to stay on top of all Google updates and still get your website to rank in a privileged position, you need to know what it is Core Web Vitals.
This update, launched by Google, allows the user experience is improved through a set of techniques related to metrics.
In this context, in this article we will help you delve deeper into the topic Core Web Vitals, how important it is and how you can use it to provide better results for your website. Good reading!
After all, what is Core Web Vitals?
Core Web Vitals refers to a set of metrics that is based on the fundamental aspects of the user experience: loading, interactivity and visual stability.
In this sense, if you want to have a website ranking in a good position on Google, you need to pay attention to these three points and more than that, you need to apply them assertively in your web strategy to achieve a good the digital and sustainable transformation for your business.
So, in a simplified way, Core Web Vitals can be understood as a set of elements of a website that directly affects the user experience.
Continue reading the article
However, even if you know the way and have your objective well defined, making a website's ranking more positive can be a battle, especially with regard to constant updates to the Google algorithm.
Therefore, if you want to stay on top of all Google updates and still get your website to rank in a privileged position, you need to know what it is Core Web Vitals.
This update, launched by Google, allows the user experience is improved through a set of techniques related to metrics.
In this context, in this article we will help you delve deeper into the topic Core Web Vitals, how important it is and how you can use it to provide better results for your website. Good reading!
After all, what is Core Web Vitals?
Core Web Vitals refers to a set of metrics that is based on the fundamental aspects of the user experience: loading, interactivity and visual stability.
In this sense, if you want to have a website ranking in a good position on Google, you need to pay attention to these three points and more than that, you need to apply them assertively in your web strategy to achieve a good the digital and sustainable transformation for your business.
So, in a simplified way, Core Web Vitals can be understood as a set of elements of a website that directly affects the user experience.
Continue reading the article
What might be the easiest way to increase conversion rate One of your page speed insights has nothing to do with improving your headline or changing the color of your CTA button. Instead, it's about providing a faster user experience through tool optimization PageSpeed Insights.
Over the years, professionals in the field MarTech understood that there is a direct relationship between page speed and visitor retention and bounce rate.
In terms of marketing analytics, site speed is a critical factor to consider as it directly impacts the user experience and, consequently, engagement and conversion metrics.
So, if you want to learn more about using this tool to create a competitive advantage, keep reading the text and find out how to do it!
What is PageSpeed Insights?
Google PageSpeed Insights is a tool that allows you to quickly and easily test the speed of a web page.
Entering a URL and clicking “Analyze” will quickly get you a detailed report of what is slowing down the web page based on two parameters, complete with tips on how to fix the problem.
O PageSpeed Insights measures a page's performance for mobile and desktop devices. Therefore, the PageSpeed Insights score ranges from 0 to 100 points. A higher score is better, and a score of 85 or higher indicates the page is performing well.
Continue reading the article
Over the years, professionals in the field MarTech understood that there is a direct relationship between page speed and visitor retention and bounce rate.
In terms of marketing analytics, site speed is a critical factor to consider as it directly impacts the user experience and, consequently, engagement and conversion metrics.
So, if you want to learn more about using this tool to create a competitive advantage, keep reading the text and find out how to do it!
What is PageSpeed Insights?
Google PageSpeed Insights is a tool that allows you to quickly and easily test the speed of a web page.
Entering a URL and clicking “Analyze” will quickly get you a detailed report of what is slowing down the web page based on two parameters, complete with tips on how to fix the problem.
O PageSpeed Insights measures a page's performance for mobile and desktop devices. Therefore, the PageSpeed Insights score ranges from 0 to 100 points. A higher score is better, and a score of 85 or higher indicates the page is performing well.
Continue reading the article
When embedding a chat solution on your website, you have two options: opt for a live chat or an automated chatbot? Or should you try to use both together or should they be kept separate?
A artificial intelligence (AI) has transformed the way companies interact and engage with customers. You can't deny it: modern business is changing rapidly from transactional relationships to conversational relationships.
With the emergence of chatbots, companies are finding innovative ways to build strong customer relationships.
From an analytics marketing perspective, chatbots and live chats are valuable tools that can provide useful insights into the customer behavior and preferences.
So, we return to the previous question: if you could choose between chatbot and live chat, which would you choose to provide good customer service? Both channels create a unique experience for users by providing quick responses so they don't have to wait for an email or call on the phone.
In today's article we will explain the main concepts you need to know about these two chat models so you can decide which is best for your business. Have a great read!
What is Chatbot?
Chatbots are essentially designed to improve the customer experience by automating sales and customer support.
As far as the pros and cons of chatbot, bots are always available to engage and assist customers, answering your simple questions and pre-qualifying leads — which is very positive for building a solid and relevant consumer base.
Broadly speaking, chatbots can engage customers on websites, apps, and messaging integration like Facebook Messenger or Whatsapp Business, for example.
Chatbots are becoming increasingly popular as we advance in technology. artificial intelligence.
Companies and customers interact online through a chat interface, and the AI software will analyze and respond to customer questions — the idea is to overcome human limitations and speed up customer service.
What is Live Chat?
Basically, live chat allows users to connect with sales and support representatives for real-time help.
This is users' preferred proactive channel as it offers real-time support. 70% of consumers prefer live chat, and nearly two-thirds of customers who engage with a chat platform are more likely to return to a website and purchase again.
As such, it is an integral part of a successful customer service toolkit that delivers greater customer satisfaction compared to email and telephone.
It is clear that the benefits of live chat There are many and you can use them to improve your organization's main support metrics, building customer loyalty and ensuring a good reputation and communication.
Continue reading the article
A artificial intelligence (AI) has transformed the way companies interact and engage with customers. You can't deny it: modern business is changing rapidly from transactional relationships to conversational relationships.
With the emergence of chatbots, companies are finding innovative ways to build strong customer relationships.
From an analytics marketing perspective, chatbots and live chats are valuable tools that can provide useful insights into the customer behavior and preferences.
So, we return to the previous question: if you could choose between chatbot and live chat, which would you choose to provide good customer service? Both channels create a unique experience for users by providing quick responses so they don't have to wait for an email or call on the phone.
In today's article we will explain the main concepts you need to know about these two chat models so you can decide which is best for your business. Have a great read!
What is Chatbot?
Chatbots are essentially designed to improve the customer experience by automating sales and customer support.
As far as the pros and cons of chatbot, bots are always available to engage and assist customers, answering your simple questions and pre-qualifying leads — which is very positive for building a solid and relevant consumer base.
Broadly speaking, chatbots can engage customers on websites, apps, and messaging integration like Facebook Messenger or Whatsapp Business, for example.
Chatbots are becoming increasingly popular as we advance in technology. artificial intelligence.
Companies and customers interact online through a chat interface, and the AI software will analyze and respond to customer questions — the idea is to overcome human limitations and speed up customer service.
What is Live Chat?
Basically, live chat allows users to connect with sales and support representatives for real-time help.
This is users' preferred proactive channel as it offers real-time support. 70% of consumers prefer live chat, and nearly two-thirds of customers who engage with a chat platform are more likely to return to a website and purchase again.
As such, it is an integral part of a successful customer service toolkit that delivers greater customer satisfaction compared to email and telephone.
It is clear that the benefits of live chat There are many and you can use them to improve your organization's main support metrics, building customer loyalty and ensuring a good reputation and communication.
Continue reading the article
How does your business target potential B2B customers?
Do you send piles of unwanted junk mail while making many cold calls a day? Or do your strategies involve marketing databases, careful research, personalized contacts, and meticulous relationship building? If your answer is the latter, you are probably using database marketing.
Real-time data. Actionable insights. 360° views. Customized engagement strategies. Omnichannel campaigns.
It's a fact: these may be buzzwords, but they are also essential for effective marketing and business growth. And the Database Marketing is the key to them all.
So what is it database marketing and why is it important for digital business strategies?
What is Database Marketing?
Database marketing is a form of direct marketing. It involves the customer data collection No. sales funnel, such as names, addresses, emails, phone numbers, transaction histories, customer support tickets, and so on.
This information is then analyzed and used to create a personalized experience for each customer or to attract potential customers.
In the context of analytical marketing, Database Marketing plays a crucial role, enabling more accurate targeting and more effective data-driven marketing campaigns.
For example, traditional direct marketing involves creating direct mail pieces, such as brochures and catalogs, and sending them to a list of current or potential customers, hoping to get a positive response.
As MarTechs apply database marketing taking this strategy a step further, seeking to understand how customers want to be marketed to and then applying those insights to meet customer needs through the best channel.
Continue reading the article
Do you send piles of unwanted junk mail while making many cold calls a day? Or do your strategies involve marketing databases, careful research, personalized contacts, and meticulous relationship building? If your answer is the latter, you are probably using database marketing.
Real-time data. Actionable insights. 360° views. Customized engagement strategies. Omnichannel campaigns.
It's a fact: these may be buzzwords, but they are also essential for effective marketing and business growth. And the Database Marketing is the key to them all.
So what is it database marketing and why is it important for digital business strategies?
What is Database Marketing?
Database marketing is a form of direct marketing. It involves the customer data collection No. sales funnel, such as names, addresses, emails, phone numbers, transaction histories, customer support tickets, and so on.
This information is then analyzed and used to create a personalized experience for each customer or to attract potential customers.
In the context of analytical marketing, Database Marketing plays a crucial role, enabling more accurate targeting and more effective data-driven marketing campaigns.
For example, traditional direct marketing involves creating direct mail pieces, such as brochures and catalogs, and sending them to a list of current or potential customers, hoping to get a positive response.
As MarTechs apply database marketing taking this strategy a step further, seeking to understand how customers want to be marketed to and then applying those insights to meet customer needs through the best channel.
Continue reading the article
Companies that have a culture data driven have strategies that are guided by real information, such as the practice of making decisions based on data, with empirical evidence and not on intuition, speculation or hypotheses. Knowing how to analyze data is essential for business success.
Business Intelligence is an essential part of marketing analytics as it provides the tools and insights needed to analyze campaign performance and make informed decisions.
By adopting a data-driven culture, the organization ends up taking a direction that is 100% focused on research and analysis of business-related information. The positive result of this is an understanding of the tendencies of the market and the evolution in processes and management.
The way to understand the data driven culture is the practical application of data-driven tools. big data e Business intelligence. Therefore, we have prepared this article with the 4 best BI tools that are essential for analyzing your business.
Check out the full article
Business Intelligence is an essential part of marketing analytics as it provides the tools and insights needed to analyze campaign performance and make informed decisions.
By adopting a data-driven culture, the organization ends up taking a direction that is 100% focused on research and analysis of business-related information. The positive result of this is an understanding of the tendencies of the market and the evolution in processes and management.
The way to understand the data driven culture is the practical application of data-driven tools. big data e Business intelligence. Therefore, we have prepared this article with the 4 best BI tools that are essential for analyzing your business.
Check out the full article
Kommo is a messaging system that lets your customers know across all channels, integrated into a CRM.
More than 15 years in the global market (previously known as amoCRM).
The mission is to make automation viable for companies so they can maximize their efficiency and achieve better results
In summary, we can summarize the Kommo, As:
💙 Learn more about us Kommo and your plans
Kommo CRM for WhatsApp is an innovative, powerful and convenient customer relationship management solution for businesses. It integrates directly with the most used messaging app in the world and allows companies to capture and record leads quickly and easily. Additionally, this tool provides important and insightful analysis to give you a better understanding of your customer base and how to serve them better.
Kommo CRM for WhatsApp is a great way for any company looking to improve its operations or expand its reach.
WhatsApp is a powerful customer engagement tool for all businesses, with many leveraging it as their preferred communication platform. By using WhatsApp in combination with CRM solutions, companies can unlock countless transformative benefits - driving business growth and building meaningful relationships along the way.
Streamline your sales process with integration Kommo CRM and WhatsApp! Keep all conversations in one place, follow up on leads more efficiently, automate messages to ensure you never miss a beat - it's the perfect duo for maximizing efficiency. Make the most of this powerful combination to increase your team's productivity and drive results like never before.
Chatbot for WhatsApp with ChatGPT
Um chatbot for WhatsApp is a computer program that can imitate human conversation in order to communicate with messaging app users.
Using chatbots on WhatsApp for sales purposes is a great way for businesses to stay ahead of the competition.
There are numerous advantages that come with this integration, such as cost efficiency, convenience, and customer engagement.
Firstly, chatbots can significantly reduce the costs associated with providing customer service. Businesses don't need to hire employees or invest in software to manage customer interactions - chatbots do all the work for them!
Secondly, customers get more convenience when handling sales queries through chatbot platforms compared to traditional methods like phone calls or sending emails. They can easily send messages directly from their phones, eliminating the need to wait on hold or find contact information.
Last but not least, using WhatsApp chatbots helps organizations build relationships with customers by offering personalized experiences tailored to their needs.
By having conversations with customers in real time and engaging in meaningful dialogue, companies are able to create an atmosphere of trust that directly leads to greater loyalty and sales conversions.
In short, using a WhatsApp chatbot is an effective way for businesses to streamline communication processes while increasing customer satisfaction and engagement – two essential components of successful sales tactics!
See a practical demonstration of using a Chatbot with WhatsApp
💙 Learn more about us Kommo and your plans
A Bytebio is an official partner of Kommo in Brazil and can help you from purchasing the license to implementations and assistance.
More than 15 years in the global market (previously known as amoCRM).
The mission is to make automation viable for companies so they can maximize their efficiency and achieve better results
In summary, we can summarize the Kommo, As:
- Easy-to-use Sales Pipeline Management
- All communication tools in one place
- Lead profiles for each lead
- Sales automation
- Built-in team messaging
- chatbot builder
- sales analysis
- Integrations with major platforms
💙 Learn more about us Kommo and your plans
Kommo CRM for WhatsApp is an innovative, powerful and convenient customer relationship management solution for businesses. It integrates directly with the most used messaging app in the world and allows companies to capture and record leads quickly and easily. Additionally, this tool provides important and insightful analysis to give you a better understanding of your customer base and how to serve them better.
Kommo CRM for WhatsApp is a great way for any company looking to improve its operations or expand its reach.
WhatsApp is a powerful customer engagement tool for all businesses, with many leveraging it as their preferred communication platform. By using WhatsApp in combination with CRM solutions, companies can unlock countless transformative benefits - driving business growth and building meaningful relationships along the way.
Streamline your sales process with integration Kommo CRM and WhatsApp! Keep all conversations in one place, follow up on leads more efficiently, automate messages to ensure you never miss a beat - it's the perfect duo for maximizing efficiency. Make the most of this powerful combination to increase your team's productivity and drive results like never before.
There are many benefits in using the Kommo CRM for WhatsApp. Here are some:
Easy lead generation and tracking
When using the Kommo CRM for WhatsApp, companies can easily generate leads and track them until sales are completed. This helps increase your conversion rates and sales numbers.
Advanced CRM functionality
O Kommo CRM comes with all the functionalities of a complete CRM solution including lead management, customer engagement, sales tracking, etc. This makes it a powerful tool for managing your business.
Easy team collaboration
Like Kommo CRM is cloud-based, it's super easy to collaborate with your team members. This allows everyone to work together effectively and concisely.
Easy communication with your customers
to Kommo, you can easily communicate with your customers, allowing you to provide great service and build a trusting relationship.
Data management and analysis
O Kommo CRM allows you to easily organize and manage your data. This makes reporting and analyzing your business metrics easier.
Great for businesses with a large customer base
If your business has a large customer base and you want to engage with all of them through WhatsApp, then Kommo CRM is a great option.
Social networks or WhatsApp
If the customer starts a conversation with your company through a social network and wants to continue later, through WhatsApp itself, everything is in one place, in an integrated way. The CRM function allows exactly this: you can manage your company's contacts, regardless of the channels through which it is used, bringing the concept of omnichannel to your company.
💙 Learn more about us Kommo and your plans
Chatbot for WhatsApp with ChatGPT
Um chatbot for WhatsApp is a computer program that can imitate human conversation in order to communicate with messaging app users.
Using chatbots on WhatsApp for sales purposes is a great way for businesses to stay ahead of the competition.
There are numerous advantages that come with this integration, such as cost efficiency, convenience, and customer engagement.
Firstly, chatbots can significantly reduce the costs associated with providing customer service. Businesses don't need to hire employees or invest in software to manage customer interactions - chatbots do all the work for them!
Secondly, customers get more convenience when handling sales queries through chatbot platforms compared to traditional methods like phone calls or sending emails. They can easily send messages directly from their phones, eliminating the need to wait on hold or find contact information.
Last but not least, using WhatsApp chatbots helps organizations build relationships with customers by offering personalized experiences tailored to their needs.
By having conversations with customers in real time and engaging in meaningful dialogue, companies are able to create an atmosphere of trust that directly leads to greater loyalty and sales conversions.
In short, using a WhatsApp chatbot is an effective way for businesses to streamline communication processes while increasing customer satisfaction and engagement – two essential components of successful sales tactics!
See a practical demonstration of using a Chatbot with WhatsApp
💙 Learn more about us Kommo and your plans
A Bytebio is an official partner of Kommo in Brazil and can help you from purchasing the license to implementations and assistance.