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Shopify and its advantages
For the first time in history, more than half of the world's population is online. To have your business in digital media, more than ever it is a question of survival.
Understand what Shopify is and how it can help you

In this post you will see:

What is Shopify and what are they
your advantages

Now that you know what we prepared
for you in this post, come with us!
The way we consume and buy products and services has undergone changes in recent years. Today, physically going to a store is just one of the purchasing options. In fact, it is a form that, if we compare historically, has been losing a lot of strength.

This is because technology has been able to add more and more value as a means of buying and selling services, and above all, products. Only in 2017 1,66 billion people shopped online, which represents more than 21% of the world population.

Today there are several tools that help companies sell online and that offer a complete and pleasant experience to the end customer. The tool that holds the title of world reference today is the Shopify, follow the post to understand how it can help your business.
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What is e-commerce?

An e-commerce is nothing more than a virtual store. It is a digital environment (website, social network and the like) where you can buy and sell products or services, which can be physical or digital.
In 2019, for the first time in history, more than half of the population worldwide It's online.

Types of e-commerce

E-commerce of physical products on Shopify

This is perhaps the first model that comes to people's minds when we talk about E-commerce. online sale of physical products It is already part of the routine of millions of Brazilians. Today you can buy everything from clothes and cell phone cases, to cars and properties.

All safely and without having to leave your home.

Shopify offers several templates for you to build your virtual store of physical products and it also helps you appear among the first results on Google. A good example of e-commerce for physical products made with the Shopify is Black Hold, which sells high-quality products for photographers.
In 2022 more than 27% of the world population bought something online

E-commerce services on Shopify

Another well-known e-commerce format is online sale of services, which can be provided 100% online or physically.

An example of a service contracted and provided entirely digitally is that of a designer creating a logo, for example. As an example service contracted online to be provided in person, we can mention work that the team's staff pet angel he does. Hiring the service of a dog walker, for example, online and receiving the walking service for your dog in person.

Dropshipping on Shopify

A format that is less known to the general public, but which is gaining more and more space, is the dropshipping. This business model is exclusive to e-commerces, that is, it does not work for businesses that do not operate in digital media.

Dropshipping is a very common format among customers Shopify which allows the retailer to offer more products and options without you having to physically have these products in your stock. In practice, it works like this: the retailer makes their products available on their website and as soon as a customer makes a purchase, they purchase the chosen product through a supplier.

If you consider creating a e-commerce in the dropshipping model, it will certainly have eastern giants like Aliexpress as its main supplier, for example.
And if you think that the logistics and operation of a dropshipping e-commerce is very complex, you can rest assured. Shopify has templates and integrations that make all this automated process.

There are several other ways of working with e-commerce, but now that you understand better how some of the main formats work, let's get to the point: Shopify

e-commerce tools

Anyone who wants to set up their E-commerce, whether it's a service, product or dropshipping, you'll need a platform to manage your website, products, logistics and other business procedures.

And as we commented here, the Shopify platform is a global reference for creating e-commerces. We'll show you why.

Shopify Features and Advantages

Optimized for SEO

pesquisa google
When compared to its main competitors, Shopify delivers a much more optimized for the parameters analyzed by Google's algorithm to SEO.

In addition to the platform's default configuration, Shopify also allows – and gives you tips – to easily define which key words every product of yours will appear when searched on Google.

Easy to use

There is no point in a platform offering several functionalities, being super complete, if the usability is complex.
What is Shopify | Bytebio
Full
Complete range of features that suit your business
What is Shopify | Bytebio
Efficient
It delivers what it offers, proving to be a high-performance platform
What is Shopify | Bytebio
Intuitive
Even though it is a complete platform, it is easy to use.
Shopify can do it offer a wide range of functionalities that are available and applicable in an intuitive way, making user experience (UX) much more pleasant

Design and Flexibility

Focusing, once again, on the end customer experience, Shopify invests
heavy in design and UX.

The possibilities for the structure and layout of your e-commerce with Shopify are endless. A platform offers thousands of templates (predefined themes) with a wide range of alternatives.

Payment Options

There's nothing worse than feeling insecure, or even abandoning a purchase because you don't trust your data – especially financial – to the company on the other side of the screen, right?

With Shopify you won't have to worry about it. The platform works with more than 10 payment processors external in Brazil, such as Paypal, certified secure credit card systems, bank slips, among others.

Integrations and APIs

We often need to consolidate or automate systems from different providers and we end up having to import information manually, or do the same job twice. With this in mind, Shopify allows you to develop integrations and APIs to have all your automated processes, working together.

A Bytebio is an official Shopify partner and has a team of highly trained professionals to develop APIs and integrations to optimize your operation on the platform.

Report

Make Evolutionary monitoring of your sales, knowing which products and pages have the most access is essential to apply optimizations and improve your business numbers.

With this in mind, Shopify offers a complete list of reports so you can truly understand what is working or not in your e-commerce.

Shopify Values

To make you even more certain that Shopify is, in fact, the best tool for you to create your e-commerce, the platform offers 14 days free. After this period you can choose which plan best fits your profile.

Shopify's starting plan is $29,00 and has unlimited products.

Bytebio and Shopify: how we can help you

A Bytebio is one of Shopify's official partners here in Brazil and in addition to having the know-how tool can also help you in other ways:

Integrations and APIs in Shopify

To make the customer experience and its management even more complete and organized, we often need to work with more than one system. Whether for logistics, finance, CRM or o to other systems and processes.

If you still have that need to keep doing rework to keep systems aligned with each other, a Bytebio it can definitely help you. We have a team with knowledge of the Shopify platform and a development bias. Avoid rework and create APIs to integrate your systems and automate processes.

Shopify and CRM Bitrix24

Keeping customer contact warm and prospecting leads is proven to be a great way to improve the results of any company. We have already commented a few times here on our blog how Bitrix24 can help with this work.
O Bitrix24 is a suite that has, among its 35 tools, a CRM powerful and easy to use. With it working together with your Shopify you can:

  • Send email marketing campaigns customized and automated
  • Keep a historical record of your customers’ behavior
  • Segment your audience according to their interests
  • Automate operational processes
  • Manage chats via website, Facebook, Instagram and others in a single environment
  • And much more

Shopify store maintenance

If you have already worked with any digital platform in the medium/long term, you know that it is not enough to commit to creating a website or E-commerce. To maintain your stable and optimized platform, it is necessary to carry out recurring maintenance.

This is the only way to eliminate all bugs and small errors that could harm your positioning on Google. bad practices of SEO and improves the experience of the end customer, who will feel more comfortable completing a purchase.

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