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What is Artificial Intelligence and what it can do for companies
Understand what Artificial Intelligence is, learn a little about its history and discover what companies have to gain by incorporating this technology into their businesses.

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What is Artificial Intelligence and what it can do for companies

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Understand what is artificial intelligence is something that seems so complicated, but that motivates studies and comes, with full force, to automate processes and be the solution to several problems.

In other words, she simulates the human ability to think and make decisions and it can be the solution to increase company productivity and improve the quality of life of people with disabilities, for example.

But the list of benefits What it can entail doesn't stop there and that's what we'll talk about in this article.

Learn here the concept of Artificial Intelligence (AI), its history and discover the areas in which it can help.

Also see which companies are already exploring their potential and what challenges you will need to face to apply AI to your business.

So, shall we move on?

What is Artificial Intelligence?

To understand what is artificial intelligence, you first need to know that it is a discipline of Computer Science, which develops devices that they simulate the human ability to think, make decisions and solve problems. In other words, it studies the input of data to explain its output.

Some studies simply call it the acronym IA or, in English, AI. The concept has existed for decades and is based on the machine learning algorithm .

Maybe this might seem like a science fiction plot to you, so let's show you some applicability quite common.

Are Siri, Alexa and Cortana familiar names to you? Well, virtual assistants like them, as well as drones and devices that work by voice command are some examples of what it is artificial intelligence and how it is changing our daily lives.
By 2035, AI has the potential to increase productivity at work by almost 40%.
A IA is only possible, however, due to the rapid development of information technology and, mainly, Internet of Things (IoT), which allows equipment and Gadgets be quickly connected to the world wide web. This solves problems and represents a major advance towards a fully digital world.

When did AI studies begin?

In the middle of anos 40, some studies around AI have begun to be developed, but still without much ambition. The intention, at that time, was just to find new functionalities for computers and the war industry, as the Second World War was going on in full swing.

With the advances achieved, it became more visible to understand what artificial intelligence is and what a highly developed machine could provide.

It was then that the line of study of AI in the field of biology emerged, with the intention, this time, of mimic human neural networks. As at that time everything was little developed, studies went through a dark period and resurfaced in the late 80s.

Today, it has become popular thanks to advances in computing and the large volume of data available, becoming a hot topics in the business area.

Films that talk about Intelligence

Vision

Films, books and cartoons have also made the concept of Artificial Intelligence reached the knowledge of a larger portion of the population. Author Isaac Asimov can be considered one of the "big three" of science fiction, with his notable works being "The Bicentennial Man" and "I, Robot".

Other film adaptations that deal with the theme and were popular with the public were “She”, by Spike Jonze; "AI: Artificial Intelligence", by Steven Spielberg; "A Space Odyssey" by Stanley Kubrick and the "Matrix" film sequel by Andy and Larry Wachowski.

How to apply Artificial Intelligence in

day

We can see examples of what is artificial intelligence in various places: games, computer programs, robotics, speech recognition devices and much more.

In recent research – How AI Boosts Industry Profits and Innovations (As AI increases industry profits and innovations), global consulting firm Accenture suggests that by 2035, AI has the potential to increase workplace productivity by nearly 40%.

Below we will see some areas in which it is applied:

Retail

The AI changed the way customers consume products, mainly e-customers. With the creation of chatbots, the computer now simulates a real conversation between people and offers answers to consumers' questions without them realizing that they are, in fact, talking to a machine.

Artificial Intelligence also allows personalized service and is already being explored by major brands around the world. To buy makeup at Sephora, for example, just send a photo of your face to find out which shades are best for your skin type.

Health

Technology already allows the creation of virtual assistants, which act as coaches and remind the patient to take their medication, exercise, drink water, or eat healthy foods. But all this is very little compared to what Artificial Intelligence can do in the health sector.

Intelligent robots already assist in surgeries, reducing the possibility of human errors, for example.

AI also improves user accessibility and ensures empowerment for the visually impaired. A Audima, developed by Brazilian Paula Pedroza, is an example of a tool that uses Artificial Intelligence to give voice to digital content, converting website texts into audio.

The largest social network in the world also uses AI to ensure the inclusion of the visually impaired. Facebook has the Automatic alternative text (or "Alternative auto text"), a function that describes, in audio form, the images on the screen.

In this case, the Artificial Intelligence, created based on Facebook's own algorithm, recognizes different objects and creates a descriptive caption from its database. The cell phone's voice function then reads this subtitle to the user.

Industry

By data analysis between connected equipment, industries can predict demands and loads using recurrent networks, for example. The result of this? Reducing errors, reducing costs and increasing profits.

Sports

Artificial Intelligence can capture images and match statistics and provide reports to coaches. This way, they can better analyze their strategy and apply optimizations.

Those who followed the coverage of the 2018 World Cup in Russia got a taste of the advances made possible by new technologies. With the help of AI and data analysis techniques, broadcasters were able to find new and interesting facts about teams, countries, coaches and players. Commentators and narrators had automated access to various information, such as the average age of the teams and history of clashes, for example.

How does Artificial Intelligence work?

Now that you know what Artificial Intelligence is, it’s time to understand how it works.

The functioning of Artificial Intelligence is based on the premise of combine data with fast processing and intelligent algorithms. This means that the software is capable of learning automatically only by following pre-established patterns.

However, it's not that simple. It encompasses a broad study, which has many subfields. Check out some below:

Machine Learning

Through statistical methods and neural networks, the Machine Learning establishes logical rules for automate processes and make decisions. Here, human intervention is minimal and a good example of how it works is the anti-fraud system in payment management.

Currently, mainly in virtual commerce, several fraud attempts with stolen or cloned credit cards happen every second. Thanks to technologies machine learning algorithm , systems are able to quickly recognize and block most of them.

Deep Learning

Deep Learning is a subcategory of Machine Learning and uses neural networks with many layers of processing to improve machines. Some common applications are image and speech recognition.

Natural Language Processing

O Natural Language Processing (PLN) is the ability of computers to understand and generate human language.

What is ChatGPT?

O Chat GPT is an artificial language model developed by OpenAI, which works through deep learning and allows users to interact through conversations with artificial intelligence. This technology has become increasingly popular in recent years, especially with the evolution of virtual assistants on mobile devices and smart speakers.

O ChatGPT was trained with a large amount of data to understand and respond to user questions in the most natural way possible. It uses complex natural language processing algorithms to understand the semantics of sentences and respond coherently and with a level of artificial intelligence that can surprise the user.

The application of ChatGPT is wide and diverse. It can be used to answer customer questions in automated customer service, in market research, in sales chatbots, between others. It can also be used in healthcare areas, such as medical diagnoses and recommendations, or in financial services, such as risk analysis and market forecasting.

It is considered one of the most efficient tools for simulating human conversations and, therefore, has gained more and more space in companies that want to offer a better experience for their users.

In summary, ChatGPT is an advanced artificial intelligence technology that allows user interaction with an artificial language model. Its operation is based on complex natural language processing algorithms, allowing a coherent response that is close to what would be said by a human being.

Tips on how to use ChatGPT on the website OpenAI:

  1. Open the OpenAI website and find ChatGPT. It can be located in different areas of the website depending on the purpose of the template.
  2. Choose a topic you want to talk about with ChatGPT. The model is able to chat on various topics, from entertainment to business.
  3. Start the conversation with a simple question or greeting. ChatGPT will try to understand what you are asking and give an appropriate answer.
  4. If ChatGPT doesn't understand your question or the answer is incorrect, try rephrasing the question or giving the model feedback.
  5. Personalize your conversation with ChatGPT. The template can be adjusted to better suit your needs and preferences.
  6. Try different ChatGPT features. Some models have additional features, such as generating text or images, or providing predictions.

Remember that the ChatGPT is an artificial intelligence tool and may not be perfect in all situations. However, it can be a great way to have interesting conversations and learn new things.
Check out the article "ChatGPT and CRM: The combination for efficient service"

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Prerequisites for working with

Artificial Intelligence

Not everything is rosy when it comes to the development of AI technologies. Some laws must be followed by software developers in order to avoid unexpected actions that do not fit their purpose.

They were created based on the Laws of Robotics, also called "Asimov's Laws", named after Isaac Asimov. Remember we talked about him up there?

Among some of the principles, we will highlight three:

  • A robot cannot harm a human or allow him to suffer any harm (thanks for that, lol);
  • A robot must always obey the orders that its programmer enters into the system, even if this includes self-destruction. The only exception is for cases where it conflicts with the first law;
  • An Artificial Intelligence must protect its own existence, as long as it does not conflict with previous laws.

Companies that use Intelligence

Artificial (AI)

Most companies don't waste time and already use Artificial Intelligence in many of their processes.

Futurist Amy Webb has even named the group of large companies that are leading advances in AI. Known as the "Big Nine", this group includes Amazon, Alphabet (Google), Apple, Facebook, IBM, Microsoft, Alibaba Group, Baidu and Tencent.

Artificial intelligence is an area of ​​great interest for companies around the world. Below are some of the main companies working with artificial intelligence, along with examples of their applications and links to their websites:

  • OpenAI: OpenAI is an AI research company based in San Francisco, United States. She works on a variety of AI research projects, including creating natural language systems like GPT-3, autonomous robots, energy demand forecasting, and more.

  • Google: Google is a leading technology company, with several products that use artificial intelligence. Google uses AI to improve the user experience in several of its products, such as Google Search, Google Maps and Google Photos.

  • Amazon: Amazon offers AI services through its AWS cloud computing platform. These services include image recognition, speech recognition, chatbots, among others. Amazon also uses AI in its own products, such as virtual assistant Alexa.

  • Microsoft: Microsoft has invested a lot in AI in recent years and offers various AI services to its customers. This includes chatbot services, image recognition, speech recognition, demand forecasting, among others. Microsoft also uses AI in its own products, such as virtual assistant Cortana.

  • IBM: IBM is a leading technology company and has a long history of working with AI. The company offers several AI services through its Watson platform, including chatbots, speech recognition, sentiment analysis, among others.

In addition to the companies mentioned above, there are many other companies working on artificial intelligence around the world. Some other notable companies include:

  • NVIDIA: NVIDIA is a company specializing in graphics processing and AI. It makes graphics cards and other hardware components widely used in AI systems, including self-driving cars and robots.

  • Facebook: Facebook uses artificial intelligence across several of its platforms, including News Feed, Messenger and Instagram. The company invests in AI research and is working on long-term projects, such as creating intelligent virtual assistants.

  • Tesla : Tesla is known for its electric cars, but the company is also working on autonomous driving technology. It uses neural networks and other AI algorithms to help its cars drive autonomously.

  • Baidu: Baidu is a Chinese technology company that offers a wide range of AI services. This includes speech recognition, chatbots, robotics, and more. The company is also investing in long-term AI research, such as creating intelligent robots that can interact with humans.

  • Alibaba: Alibaba is a Chinese e-commerce giant that offers AI services through its cloud computing platform Alibaba Cloud. It offers image recognition services, data analysis, chatbots and more.

These companies are just a few of the many others that are working on artificial intelligence around the world. Each has its own approach to AI and is working on exciting and innovative projects that could significantly change how we live and work.

Want another example of how Artificial Intelligence from one of these companies has already invaded our daily lives?

O facial recognition in Facebook photographs is the greatest sign of how machines can think and recognize, even virtually, features of a person's physiognomy and associate them with their profile on the network.

Another example that is present in our routine is the famous "Ok, Google" to ask your cell phone for some information.

How Artificial Intelligence combined with a

CRM can help companies

Today, a large proportion of users who consume content are digital natives. That is, they were born in the midst of the process of Transformation and fit the profile of a new consumer, with individual preferences and interested in creating relationships with the brand.

Therefore, for a company to remain active in the market, it needs to adopt strategies that adapt to the new reality, such as the use of a CRM modern, which creates more assertive profiles of each user. CRM is the acronym for Customer Relationship Management, or, in Portuguese, Customer Relationship Management. Find out what CRM is by clicking here.

Businesses from different segments have already understood the importance of a good tool protocols for future of CRM and to ensure workflows more simplified.

A great tool that allows the infusion of CRM with AI technologies is the Bitrix24, a CRM, project management and collaboration platform used by more than 4 million organizations around the world, which has more than 35 tools to boost your business results.

Through it, the CRM system will not only perform its common functions more efficiently, but also learn from every customer interaction and offer better answers and suggestions to them. O Bitrix24 "translates" information so that you can understand your audience's preferences and define data-driven strategies.

Self-service can be cited as an important activity that the Bitrix24 executes, considering that, according to research carried out by Forrester, customers have a tendency to abandon a page if they are unable to resolve their doubts quickly and intuitively.

At the Customer Service Center Bitrix24, the customer comes first, allowing you to focus what really matters. With it, you can answer questions and solve problems in real time, across all channels and on different devices.

It doesn't matter which communication channels your customers use – email, phone, social media, instant messaging, website live chat – the Bitrix24 supports them all.

It will also offer several insights important for organizations and point out opportunities business plan for the sales team. Learn more about Bitrix24 here.

Challenges of using Artificial Intelligence

It is a fact: AI is already transforming every business, but our biggest challenge is understanding its limits.

The main limitation of Artificial Intelligence is that the machine only learns from data input and there is no way of incorporating knowledge into it that is not so.

In other words, if the programmer fails, the robot will fail too.

The second limitation is that each AI system operates in isolation and only performs one type of function. For example, an Artificial Intelligence system that detects payment fraud for the retail sector is not capable of detecting fraud in the healthcare sector.

There are several challenges associated with the use of artificial intelligence today, including:

  • data quality: Data quality is critical to the success of any artificial intelligence system. If data is incomplete, outdated, or inaccurate, it can affect the accuracy of predictions and recommendations made by the system.

  • ethics and privacy: Ethics is one of the main challenges of artificial intelligence. AI algorithms can be used to make important decisions, such as granting credit or hiring employees, and it is important to ensure that these decisions are not discriminatory or unfair. Additionally, data privacy is an important concern as the collection and use of personal data can be invasive.

  • Interpretability and transparency: Many artificial intelligence systems are black boxes, meaning it is difficult to understand how they arrive at certain conclusions or recommendations. This can make acceptance and adoption of these systems difficult, especially in sectors such as healthcare, where decisions need to be transparent and justifiable. Interpretability refers to the ability to understand and explain how an artificial intelligence model works. In other words, it is the ability to understand how an AI model makes its decisions and why it reaches certain conclusions. Interpretability is important to ensure that AI models are transparent and justifiable, especially in sectors where decisions made by these models have significant impacts, such as healthcare or justice. Interpretability can also help identify and correct potential errors or biases in AI models.

  • Skills and Abilities: Building and using artificial intelligence systems requires specific skills and competencies in areas such as data science, machine learning and programming. The shortage of professionals with these skills can make it difficult to implement these systems in many companies.

  • Regulation and governance: Artificial intelligence is advancing rapidly, but there are still no clear regulations in many areas. This can lead to situations where AI systems are used inappropriately or unfairly, which can have negative consequences for people and society at large. It is important to ensure that regulation and governance are developed appropriately to ensure that AI is used fairly and ethically.

Em conclusion, artificial intelligence is an area of ​​computer science that focuses on creating systems and algorithms capable of learning and performing tasks that would normally require human intelligence.

With the advancement of technology, AI has been widely applied in various areas, from medicine to industry. However, there are challenges to be faced, such as data quality, ethics and privacy, interpretability and governance.

It is important that AI solutions are developed in a responsible, ethical and transparent manner, ensuring that the benefits of this technology are used to improve people's quality of life and improve society as a whole.

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