With the growing technology development Nowadays, we notice the emergence of different strategies and processes to accelerate business competitiveness. Tools, systems and applications are used as strategies to leverage results.
And, in fact, when we invest in technology, we guarantee more precision and prominence in the offering of products and services to our end customers. However, when we don't have a strategic mindset and a organizational culture focused on brand growth, investments may prove fruitless.
For this reason, it is essential to understand the importance of mindset change in companies and business management, because when this happens, we tend to get insights, more practical and intelligent visions and attitudes to deal with today's demands.
Want to know more about the subject? Continue reading our article and understand how to develop a proper mindset can help your company to be successful and grow even further in your market.
After all, what is mindset?
What are the types of mindset?
In addition to the general concept of mindset, psychologist Carol S. Dweck also highlights that there are two basic types of mindset. They are:
1. Fixed mindset
Nesse type of mentality, the person believes that they were born with skills, and that it is not possible to develop them further. Or, worse than that, they don't believe that new skills can be developed throughout life.
To better understand the fixed mindset, let's consider an example: imagine your work. You can list processes and activities that scare you just thinking about it — be it public speaking, solving mathematical questions, among others.
It has probably crossed your mind that it would be basically impossible to overcome these difficulties. However, as time passes and the internal corporate needs that emerged, you noticed a certain evolution in this regard, which you had not noticed before.
2. Progressive mindset
O progressive mindset, on the other hand, occurs in the opposite way. Following the example mentioned above, if the entrepreneur or manager, instead of continuing to insist on his limiting belief that he cannot speak in public or solve certain mathematical challenges, is willing to improve in this regard, over time, a significant development in your profile.
For this reason, the progressive mindset is also popularly known as mindset or growth mindset. It can be “reformulated” for the better, and thus make the individual even more capable of developing.
What benefits can we derive from mindset for your business?
Understanding the concept and importance of mindset, especially progressive, it is not difficult to deduce its main advantages and benefits for a company. Let’s look at some of them below:
1. Improvement in internal relationships
Regarding specifically the everyday relationships that we need to have with employees, partners, suppliers and other types of professionals involved in the company's supply chain, we realize that the appropriate mindset acts efficiently in these relationships.
This is because we tend to see the positive side of people and processes, generating good ideas and situations that may add even more value to the company.
But this, of course, starts when we know how to relate to those involved and make them think with us in order to make the company grow. Positivism is contagious and close relationships certainly end up being affected by this behavior and vision.
2. Work becomes lighter
Starting once again from the understanding that the process of looking at activities from a positive side is efficient, day-to-day tasks become even more soluble and less exhausting within a company's work routine.
And this doesn’t just apply to entrepreneurs and team managers. When this mindset is implemented across sectors, everyone can work efficiently, optimized and quickly — and best of all, preserving mental health.
3. Competitiveness
The consequence of the benefits and advantages acquired by the growth mindset is just one: more competitiveness.
After all, when we change the way we see the external world (the market and its challenges) and the internal world (the company and its needs), we begin to have better insights to drive processes and people, develop strategies and increasingly improve the offer delivered to end customers.
All of this starts when we “turn the mental switch”, adopt a progressive mindset and start looking at activities, processes and individuals from a new perspective.
Conclusion
As we saw, mindset in a company is very important for business, and needs to be implemented constantly, so that new ideas, talents, skills and competencies can emerge over time and guarantee the success of a brand in the market.
Therefore, now that you have been able to find out a little more about the mindset focused on the business field, discover our solutions. Talk to us right now by filling out a quick form or find out more about the subject by accessing our consultancy page.
How to solve certain business problems in your company with Bitrix24? Alone may not be enough. Consulting makes this bridge and fulfills the function of connecting needs and problems to solutions, relying on the experience of our consultants, who already have experience from other cases and business experiences and use of appropriate tools.
Development
We develop applications that can extend your Bitrix24 to other functions specific to your needs or your business. Furthermore, our development team can create parallel systems or integrate existing systems and ensure that all your digital needs are met.
Parameterization and Implementation
we leave the Bitrix24 configured according to the needs of your business, through parameterizations, configurations, customizations and mainly through implementation work, respecting the company's culture and its current situation.
Increase employee adherence to processes and tools appropriate to the company, such as Bitrix24, improving the user experience and internal communication.
Improvement in Project Control
Planning, execution and management of your projects aligned with a fluid process.
Optimization of Internal Processes
Optimization of internal processes, simplification of routines and operational fluidity.
Data-Driven Marketing is a growing trend that shapes the way marketers work. Now it is fully integrated into companies’ strategies, related to Digital Marketing.
Data-driven marketing is no longer an option, but a necessity for companies looking to become agile and efficient in today's market.
The main idea is to make the best use of the data you have already collected. This way, you can better understand your target audience, improve the customer experience, and drive growth.
Data-driven marketing applies to the use of online advertising channels in order to collect user data through specific tools that allow you to track users' actions on websites or applications.
It allows Marketing professionals to be proactive and anticipate market trends, optimizing decision making.
Data is a powerful tool for decision making. But how do you know which data to use?
What should your company measure and analyze to make decisions with an informed approach, beyond just going through the motions of digital transformation or big data analysis projects?
“Data-driven culture” goes far beyond technical skills; It requires cultural changes within each department where those working on behalf establish goals as well as metrics that can also track progress.
Data-Driven Marketing is all about using insights to optimize digital campaigns and improve the customer experience.
This type of marketing approach requires a lot of organization, which is why project managers are so important in data-driven organizations for data analysis.
See our page on Data-Driven Marketing and find out a little more.
There are many benefits in using the Kommo CRM for WhatsApp. Here are some:
Easy lead generation and tracking
When using the Kommo CRM for WhatsApp, companies can easily generate leads and track them until sales are completed. This helps increase your conversion rates and sales numbers.
Advanced CRM functionality
O Kommo CRM comes with all the functionalities of a complete CRM solution including lead management, customer engagement, sales tracking, etc. This makes it a powerful tool for managing your business.
Easy team collaboration
Like Kommo CRM is cloud-based, it's super easy to collaborate with your team members. This allows everyone to work together effectively and concisely.
Easy communication with your customers
to Kommo, you can easily communicate with your customers, allowing you to provide great service and build a trusting relationship.
Data management and analysis
O Kommo CRM allows you to easily organize and manage your data. This makes reporting and analyzing your business metrics easier.
Great for businesses with a large customer base
If your business has a large customer base and you want to engage with all of them through WhatsApp, then Kommo CRM is a great option.
Social networks or WhatsApp
If the customer starts a conversation with your company through a social network and wants to continue later, through WhatsApp itself, everything is in one place, in an integrated way. The CRM function allows exactly this: you can manage your company's contacts, regardless of the channels through which it is used, bringing the concept of omnichannel to your company.