
- Innovations in artificial intelligence in Google Ads
- Semi-autonomous Ad Creation: Encouraging the use of Max Performance (PMax), which allows advertisers to access a broad ad inventory, AI makes it easier to experiment with multiple text variants and visual optimization, reducing manual workload.
- Enhanced Audience Targeting: With PMax and the expansion of types of keyword matching, AI can analyze search histories and online behaviors, accurately predicting user intentions, similar to current automated bidding strategies, but at a more advanced technological level.
- Predictive Analysis in Campaign Optimization: AI enables proactive campaign management, analyzing market trends and past performance to anticipate future challenges and opportunities.
- Learning and Continuous Improvement: AI continually improves through Machine Learning, making the tools increasingly aligned with advertisers’ objectives and the peculiarities of the target audience.
