|
 
News and Tips

New Google Standards: Impact on Email Marketing

Hand holding a smartphone with the gmail logo
Google will tighten its email policies for high-volume senders to reduce spam and increase security. This is a crucial warning for anyone carrying out Email Marketing campaigns. In February, Google will implement stricter rules for organizations and groups that distribute excessive emails to Google users. gmail.
News of this change was released in October, and the purpose of these new guidelines for email senders is to minimize the incidence of spam and promote a more secure email experience.
The anticipated changes should not be a hindrance to those running legitimate email campaigns through Gmail. However, it is essential that marketing specialists pay attention to the details of this adjustment.

New rules for bulk email

Senders who send more than 5.000 emails daily to Gmail users, must now follow new guidelines. It is mandatory to authenticate emails using protocols such as SPF, DKIM or DMARC, guaranteeing their legitimate origin.
They should also offer a quick and easy unsubscribe option, with processing within two business days. Additionally, it's essential to keep bounce rates low to avoid emails being marked as spam, with senders who exceed Google's bounce limits risking having their emails directed to the spam folder.

pay attention to the deadline

Approaching the February deadline, Google recognizes that many leading companies already implement efficient email management, known as 'email hygiene'. For companies looking to improve in this aspect, Google offers several recommendations:
  • choose one email sending service high reliability.
  • Regularly update your contact list, deleting inactive or disinterested subscribers.
  • Organize contacts into distinct categories, ensuring that emails sent are more specific and relevant.
  • Personalize email content to drive engagement and reduce spam complaints.
  • Make the process of unsubscribing from emails easier.
Organizations that have email lists with more than 5.000 subscribers will have to adapt to the updated standards, implementing the required changes by February. Companies that manage smaller email lists will also benefit from following these standards, thus improving efficiency in email delivery.
Google's newly established standards are seen by the company as a significant step in reducing unwanted emails and malicious behavior.
To summarize, experts in digital marketing industry who adjust to recent regulations will be able to continue to communicate effectively with their subscribers. Additionally, Google provided a detailed guide about the update and the measures necessary to adapt to these changes.
Analytical Marketing