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News and Tips

New GA4 Updates: Custom Event Data

Illustrative image with Google Analytics logo
O Google Analytics, one of the most robust and essential tools for data analysis on the web, recently announced a series of significant updates. These changes promise to improve the user experience and offer even deeper insights into audience behavior. Let's explore the major updates in detail.

1. Customizable data collection and events

One of the main changes in GA4 is flexibility in data collection. Now, users can create custom events without needing complex website code modifications. That includes:
  • Automatic events: GA4 automatically captures events like page views, scrolls, downloads, and video interactions.
  • Custom events: Users can create custom events directly in the GA4 interface, allowing for more detailed analysis of specific user interactions with the website or application.

2. Improved Reporting

The reports in GA4 have been redesigned to provide a clearer and more detailed view of the data:
  • Exploration reports: enable in-depth analysis with a drag-and-drop interface, making it easy to create custom reports.
  • Funnel Analysis: GA4 allows the creation of personalized funnels to understand users' path through the website or app, identifying where they abandon the conversion process.

3. Integration with Google Ads

Google Ads integration has been improved to provide deeper insights into campaign performance:

4. Privacy and data control

GA4 was designed with privacy in mind, following data protection regulations like GDPR:
  • Analysis without cookies: GA4 offers options to perform analysis without the use of cookies, using statistical modeling to fill gaps in the data.
  • Data retention settings: allows you to set custom data retention periods, ensuring you comply with applicable privacy policies.

5. AI and machine learning

  • Predictive analytics: Tools like purchase and churn prediction help identify users who are most likely to convert or abandon.
  • Smart alerts: GA4 generates automatic alerts about significant changes in data, enabling rapid response to unexpected trends.

6. User Interface and Support

GA4 features a more intuitive interface and several support options:
  • Simplified interface: The new interface is more intuitive, making navigation and use of analysis tools easier.
  • Built-in support: In-product help options provide instant support and in-depth guides to maximize your use of GA4.

Conclusion

O GA4 brings a series of updates that make data analysis more flexible, detailed and aligned with modern privacy needs. With advanced customization tools, enhanced integration with Google Ads and AI features, GA4 It’s a significant evolution for marketers and data analysts. Adopting these new features can provide deeper insights and more effective actions to grow your business.
Analytical Marketing