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News and Tips

Google brings its Gemini AI to search ads

Brand Google AI
O Google is implementing the Gemini, its innovative AI, in developing ads for the search platform. This advanced conversational tool, powered by TPUs, deep neural architecture, promises to speed up the creation of advertising campaigns for users of Google Ads.
Gemini represents a comprehensive set of multimodal language models, is now built into the conversational interface. This merger offers advertisers greater simplicity and efficiency in creating and scaling search campaigns.
The newly launched conversation feature plans to make it easier to create advertising campaigns. Using a chat-based approach, the tool employs the advertiser's website URL as a starting point to generate search campaigns, creating relevant advertising content that ranges from product features to strategic keywords.
Furthermore, the tool proposes personalized images for the campaign, using generative AI technologies and images extracted from the advertiser's own website. O Google emphasizes that all images generated by AI will be properly identified as such. Before any campaign is launched, advertisers will have the opportunity to review and approve both the proposed images and texts.

Chatbot assistant for ad creation

Integrated on the right side of the Google ad creator interface, the new chatbot, developed with Gemini technology, offers support in creating more effective ads. Through an intuitive conversation system, the virtual assistant plans optimize your search campaigns, providing a fluid and dialogue-based interaction.
This assistant combines your competence with the advanced capabilities of Google's artificial intelligence. To get started, you just need to provide your website URL. From there, Google's AI comes into action, helping to create improved search campaigns, creating relevant ad content, which includes creative elements and selection of relevant keywords.

Google Ads and AI image generation

Google is introducing a visual innovation to its advertising services. It will now be possible to create customized graphic elements, using AI technology, which can be based either on images from the product page or on the creation of new images directly on the platform.
According to the company, all images produced using artificial intelligence, including those used in conversational experiences, will be properly identified. To do this, the tool SynthID will be used to imperceptibly mark these creations, which will also have metadata in an open format, in order to highlight that they were generated using AI.

The importance of optimization for SEO and search intent

Considering the complexity involved in search engine optimization (SEO) and matching users' search intentions, Google's AI technology emerges as a valuable tool. It can recommend highly relevant terms, taking advantage of current search trends and user activity on the internet.
Imagine the possibility of generating variations for the text of an ad. Google's AI system can then identify and highlight expressions that are most aligned with the target audience's search intentions.
Additionally, this technology can offer a range of suggestions for ad titles, contributing to improving campaigns on Google Ads. This is done by analyzing a vast repository of successful advertisements and comparing them to the advertised products.
This tool becomes fundamental in choosing appropriate terms for segmentation, arousing curiosity about whether the suggestions will include both keyword matches short-tail and long-tail, thus expanding advertising strategies.
Recently, Google announced that beta access to its new conversational interface in Google Ads is available to English-speaking advertisers in the US and UK. The expectation is that this new feature will be expanded globally to all English-speaking advertisers in the coming weeks, with plans to make it available in other languages ​​in the following months.
Analytical Marketing