What is Metaverse?
In general, we define that the term Metaverse is the combination of the prefix meta, which in the Greek language means “beyond”, and the suffix verso, coming from the word universe. Therefore, we understand that the metaverse is basically the “beyond the universe”, or a virtual universe, beyond the “real” world — an ideal term, therefore, to conceptualize a totally decentralized environment and prone to be accessed by any device, from any place in the world. It is worth mentioning that the term was originally coined in 1992, by writer Neal Stephenson.
In this way, the concept of metaverse is not restricted only to entertainment, games or social networks, but it also applies to true infrastructures, which may have virtual land and other important assets. Furthermore, the metaverse is not owned by any specific company or corporation. This indicates that users are completely free to access it whenever they want. All you need is a device connected to the internet.
However, the metaverse is not a relatively new concept. It has already been widely used, for example, in the film industry, such as in the films Matrix (2001), Habbo Hotel (2000) and even the film Second Life, released in 2003. They all portray this virtual world with augmented reality, being This is precisely the proposal of the metaverse.
In 2021, however, it gained even more prominence after the announcement by Mark Zuckerberg, founder and president of Facebook, that the company would change its name to Meta and direct efforts to explore this new frontier of the metaverse.
How to enter the metaverse?
We already know what it is about, as well as some of the possibilities and benefits that the metaverse can generate. However, we need to understand how we can enter this new universe, especially brands and companies, in order to have more opportunities to expand the reach and authority of their brand or business through this virtual reality.
To do this, there are some steps necessary to enter the metaverse. Let's check it out:
1. Create an avatar
First of all, the first step is to create a digital avatar. There are platforms that already allow you to view a more complete panel to personalize your virtual representation, where such representations can simply be invented or based on real components of your brand.
2. Have a virtual environment to access
After creating your virtual representation, it's time to access the environment. In Decentraland, for example, the user who enters the platform is directed to Genesis Plaza, which is basically a “north” to teleport to other spaces and meet other avatars. Some examples of platforms that already provide metaverse environments are: Horizon Venues, Horizon Worlds, AltspaceVR, VRChat, Rec Room, among others.
3. Meet new people
Having representation of your brand and a place to access the metaverse, it's time to explore and meet people. This is the ideal time to meet new users, promote the brand's solutions and look for people who are more likely to be interested in learning even more about your offers and products.
Not to mention that, in addition to networking, the fact of being in a totally innovative space, allows you to create and innovate even more in your marketing and sales strategies.
4. Participate in events
In general, we can see that in the metaverse, entertainment-related experiences are being deliberately used in order to increase popularity and enjoy the interaction benefits of the metaverse. As an example, we can currently find extremely famous artists performing shows, in real time, only for users who access the platform responsible for the event.
So, be sure to research the best platforms to access. The more events, the more opportunities to promote your brand, and thus expand your possibilities.
What is the relationship between marketing and the metaverse?
Since we are talking about a virtual environment where users can exchange efficient experiences, the same goes for brands. Soon, people will be able to consume services and products in these virtual environments, in addition to participating in events that the brand itself will offer.
Thinking about this new scenario, we can see countless marketing possibilities, and even new forms of interaction between companies and consumers.
In other words, in the metaverse, it is not enough to just offer good products. It is necessary to offer a totally new and different experience for each person — since there will be no physical limits. Therefore, companies will be able to communicate with their audience in a new and creative way, moving away from traditional and obsolete concepts.
Furthermore, we also have the possibility of co-creating new products and services. This is because the way of consuming offers will be even more dynamic and, why not, fun. Therefore, one of the expectations for digital marketing within this new universe that the metaverse will bring is based on co-creation.
In short, we are talking about the possibility of achieving direct public participation in company actions, whether in the introduction of new solutions, forms of dissemination, among other processes, allowing the generation of metrics and insights so that brands understand what actually is it working and what can be improved to boost sales and business.
How the Bytebio can help you?
In the constant search for innovation, we unite technology and marketing to generate an efficient digital transformation in companies, favoring their mission and values, and further increasing revenue possibilities through marketing and sales anchored to current strategies. We are constantly studying the market and new trends, so that they can be incorporated into business solutions, and thus, can produce even more competitiveness.
Therefore, now that you have answered your questions about the metaverse and how companies can benefit from this new universe, talk to us right now and see how we can help you. If you want to know more about our solutions, visit our page and/or talk to one of our experts.
How to solve certain business problems in your company with Bitrix24? Alone may not be enough. Consulting makes this bridge and fulfills the function of connecting needs and problems to solutions, relying on the experience of our consultants, who already have experience from other cases and business experiences and use of appropriate tools.
Development
We develop applications that can extend your Bitrix24 to other functions specific to your needs or your business. Furthermore, our development team can create parallel systems or integrate existing systems and ensure that all your digital needs are met.
Parameterization and Implementation
we leave the Bitrix24 configured according to the needs of your business, through parameterizations, configurations, customizations and mainly through implementation work, respecting the company's culture and its current situation.
Increase employee adherence to processes and tools appropriate to the company, such as Bitrix24, improving the user experience and internal communication.
Improvement in Project Control
Planning, execution and management of your projects aligned with a fluid process.
Optimization of Internal Processes
Optimization of internal processes, simplification of routines and operational fluidity.
Data-Driven Marketing is a growing trend that shapes the way marketers work. Now it is fully integrated into companies’ strategies, related to Digital Marketing.
Data-driven marketing is no longer an option, but a necessity for companies looking to become agile and efficient in today's market.
The main idea is to make the best use of the data you have already collected. This way, you can better understand your target audience, improve the customer experience, and drive growth.
Data-driven marketing applies to the use of online advertising channels in order to collect user data through specific tools that allow you to track users' actions on websites or applications.
It allows Marketing professionals to be proactive and anticipate market trends, optimizing decision making.
Data is a powerful tool for decision making. But how do you know which data to use?
What should your company measure and analyze to make decisions with an informed approach, beyond just going through the motions of digital transformation or big data analysis projects?
“Data-driven culture” goes far beyond technical skills; It requires cultural changes within each department where those working on behalf establish goals as well as metrics that can also track progress.
Data-Driven Marketing is all about using insights to optimize digital campaigns and improve the customer experience.
This type of marketing approach requires a lot of organization, which is why project managers are so important in data-driven organizations for data analysis.
See our page on Data-Driven Marketing and find out a little more.
There are many benefits in using the Kommo CRM for WhatsApp. Here are some:
Easy lead generation and tracking
When using the Kommo CRM for WhatsApp, companies can easily generate leads and track them until sales are completed. This helps increase your conversion rates and sales numbers.
Advanced CRM functionality
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to Kommo, you can easily communicate with your customers, allowing you to provide great service and build a trusting relationship.
Data management and analysis
O Kommo CRM allows you to easily organize and manage your data. This makes reporting and analyzing your business metrics easier.
Great for businesses with a large customer base
If your business has a large customer base and you want to engage with all of them through WhatsApp, then Kommo CRM is a great option.
Social networks or WhatsApp
If the customer starts a conversation with your company through a social network and wants to continue later, through WhatsApp itself, everything is in one place, in an integrated way. The CRM function allows exactly this: you can manage your company's contacts, regardless of the channels through which it is used, bringing the concept of omnichannel to your company.