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Exploring the Metaverse: Opportunities for Marketing and Business

Being a virtual environment with augmented reality, it is a new trend for people and companies. Want to know more about the subject?
Due to the development of technology today, we can see the emergence of new horizons for Humanity. And one of them, without a doubt, is the metaverse! Being a virtual environment with augmented reality, it is a new trend for people and companies, as we will soon be experiencing a new world, full of possibilities.

For brands, it presents a new opportunity to promote their offers in a strategic, fun and intelligent way. However, many companies still do not understand the concept of metaverse and what they can do in it, let alone the benefits it can deliver, given the immense marketing potential to be harnessed in this virtual environment.

Want to know more about the subject? So, check out our post until the end and ask your questions about it.
Metaverse in Business
A client views a project and performs interactions, in the Metaverse

What is Metaverse?

In general, we define that the term Metaverse is the combination of the prefix meta, which in the Greek language means “beyond”, and the suffix verso, coming from the word universe. Therefore, we understand that the metaverse is basically the “beyond the universe”, or a virtual universe, beyond the “real” world — an ideal term, therefore, to conceptualize a totally decentralized environment and prone to be accessed by any device, from any place in the world. It is worth mentioning that the term was originally coined in 1992, by writer Neal Stephenson.


In this way, the concept of metaverse is not restricted only to entertainment, games or social networks, but it also applies to true infrastructures, which may have virtual land and other important assets. Furthermore, the metaverse is not owned by any specific company or corporation. This indicates that users are completely free to access it whenever they want. All you need is a device connected to the internet.


However, the metaverse is not a relatively new concept. It has already been widely used, for example, in the film industry, such as in the films Matrix (2001), Habbo Hotel (2000) and even the film Second Life, released in 2003. They all portray this virtual world with augmented reality, being This is precisely the proposal of the metaverse.


In 2021, however, it gained even more prominence after the announcement by Mark Zuckerberg, founder and president of Facebook, that the company would change its name to Meta and direct efforts to explore this new frontier of the metaverse.

What is Digital Transformation in companies?

How to enter the metaverse?

We already know what it is about, as well as some of the possibilities and benefits that the metaverse can generate. However, we need to understand how we can enter this new universe, especially brands and companies, in order to have more opportunities to expand the reach and authority of their brand or business through this virtual reality.


To do this, there are some steps necessary to enter the metaverse. Let's check it out:

1. Create an avatar

First of all, the first step is to create a digital avatar. There are platforms that already allow you to view a more complete panel to personalize your virtual representation, where such representations can simply be invented or based on real components of your brand.

2. Have a virtual environment to access

After creating your virtual representation, it's time to access the environment. In Decentraland, for example, the user who enters the platform is directed to Genesis Plaza, which is basically a “north” to teleport to other spaces and meet other avatars. Some examples of platforms that already provide metaverse environments are: Horizon Venues, Horizon Worlds, AltspaceVR, VRChat, Rec Room, among others.

3. Meet new people

Having representation of your brand and a place to access the metaverse, it's time to explore and meet people. This is the ideal time to meet new users, promote the brand's solutions and look for people who are more likely to be interested in learning even more about your offers and products.


Not to mention that, in addition to networking, the fact of being in a totally innovative space, allows you to create and innovate even more in your marketing and sales strategies.

4. Participate in events

In general, we can see that in the metaverse, entertainment-related experiences are being deliberately used in order to increase popularity and enjoy the interaction benefits of the metaverse. As an example, we can currently find extremely famous artists performing shows, in real time, only for users who access the platform responsible for the event.


So, be sure to research the best platforms to access. The more events, the more opportunities to promote your brand, and thus expand your possibilities.

Metaverse in Business
Gathered in a physical room, participants carry out discussions and visualizations in the Metaverse
What is Martech? The future of marketing in business.

What is the relationship between marketing and the metaverse?

Since we are talking about a virtual environment where users can exchange efficient experiences, the same goes for brands. Soon, people will be able to consume services and products in these virtual environments, in addition to participating in events that the brand itself will offer.


Thinking about this new scenario, we can see countless marketing possibilities, and even new forms of interaction between companies and consumers.


In other words, in the metaverse, it is not enough to just offer good products. It is necessary to offer a totally new and different experience for each person — since there will be no physical limits. Therefore, companies will be able to communicate with their audience in a new and creative way, moving away from traditional and obsolete concepts.


Furthermore, we also have the possibility of co-creating new products and services. This is because the way of consuming offers will be even more dynamic and, why not, fun. Therefore, one of the expectations for digital marketing within this new universe that the metaverse will bring is based on co-creation.


In short, we are talking about the possibility of achieving direct public participation in company actions, whether in the introduction of new solutions, forms of dissemination, among other processes, allowing the generation of metrics and insights so that brands understand what actually is it working and what can be improved to boost sales and business.

Metaverse in Business - Avatar and Marketing
Avatar and Metaverse

How the Bytebio can help you?

In the constant search for innovation, we unite technology and marketing to generate an efficient digital transformation in companies, favoring their mission and values, and further increasing revenue possibilities through marketing and sales anchored to current strategies. We are constantly studying the market and new trends, so that they can be incorporated into business solutions, and thus, can produce even more competitiveness.


Therefore, now that you have answered your questions about the metaverse and how companies can benefit from this new universe, talk to us right now and see how we can help you. If you want to know more about our solutions, visit our page and/or talk to one of our experts.

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