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Why is the metaverse the new bet for big companies?

Discover why the metaverse is the new bet for big technology companies. Find out how it can transform the business world.
Have you ever imagined being able to interact with friends, bosses and customers through a digital avatar? Even though this reality may seem like something out of a science fiction movie, know that it is closer than ever and is even the new bet from large technology companies.

Known as metaverse, this reality can quickly be defined as a combination of technologies aimed at providing a virtual environment in which people will be able to immerse themselves and connect with a world still under construction.

Do you want to know more about the metaverse, what it is, how it would work and why many companies are betting on this technology? Continue reading.
Metaverse in Business

After all, what can we understand by metaverse?

According to the news portal Forbes Tech, we can understand the term metaverse as a new reality that will be responsible for replacing the internet as we know it. As? It is a concept whose purpose is integrate different technologies to build a world in which people will be able to break physical borders, how to talk to people through digital avatars. Today, as we know, we use chats to develop this operation.


Some of the technologies that could be used in the metaverse are artificial intelligence, augmented reality, virtual reality, cloud computing, big data, holography, 4D, 5G, among others.


In other words, the metaverse is like a virtual world parallel where people will be represented by avatars, thus being able to not only chat with other people, but play games, shop, participate in business meetings, and much more.


One way to better understand the concept of the metaverse is through the game The Sims, which simulates reality, allowing people to talk and interact with each other, build houses, cities, etc.


It's even easier to talk about this in today's world where remote work and online commerce are on the rise. However, discussing this topic 15 years ago seemed like nothing more than science fiction.

Metaverse and new horizons for marketing and business

How does the metaverse work or what is its proposed operation?

As we highlighted, the metaverse is a technology based both on the concept of Augmented Reality as virtual and has simulation as something fundamental to create new worlds virtualized by people.


But how do people virtualize these new worlds? It's simple. Access to these worlds occurs in the same way as it happens today, that is, with the use of technologies such as virtual reality glasses like the Meta quest of the Target and the apple vision pro from Apple its first "spatial computer" which aims to bring computing to a more integrated and spatial environment and is said to have come to innovate the way we deal with the virtual world as well as other tools.


What the metaverse will do is allow more immersion into these worlds parallel to ours. So, for example, if a person wants to participate in a meeting in a company in a virtualized way, simply activate their digital avatar, who will have the important role of reproducing his speeches during the meeting. This, that is, without leaving home or being in transit or traveling.

What is Martech? The future of marketing in business.

Why are companies betting on the metaverse?

Today, of course, people spend a lot of time on the internet, whether chatting with friends, visiting profiles on social networks, solving problems or purchasing products, paying invoices, scheduling appointments, etc.


According to TechTudo, a news portal focused on technology topics, during the week, Brazilians spend an average of 91 hours online, that is, almost four full days a week. During the year, this is equivalent to 197 days.


It is based on this reality that many companies are betting on the metaverse, considering that the proposal is for this technology to replace the internet, therefore becoming a trend. This is so true that only Facebook (Meta) invested more than R$ 250 million in the development of the metaverse.


The metaverse can transform the reality of many companies and offer a complete experience to the table, which is yet another reason why large organizations are investing in the construction of this technological universe. As? Below are some examples of changes that will be brought about by this technology:

Shopping experience

Consumers will be able to visit stores, shopping malls, among other commercial establishments using their digital avatar. In other words, without leaving your home, which can guarantee greater comfort and convenience. By ensuring a good shopping experience to the customer, companies will be able to increase their sales, and thus have more profits.

Cost reduction in companies

By allowing organizations to hold, for example, business meetings in a virtualized way, they will be able to reduce costs. Such as the movement of employees or the maintenance of meeting rooms, there will not even be an increase in the electricity bill due to these meetings.

Modernization of meetings

As we have already highlighted, a company's employees will be able to meet to discuss important business issues in a virtualized way wherever they are.

Work format

Another advantage that could be brought by the metaverse concerns the increase in the efficiency of the remote work. Employees who work in accordance with this regime will be able to immerse themselves in resources more completely and thus achieve better results in their activities.

Is the metaverse already occurring?

The metaverse is a proposal for a more technological world capable of guaranteeing a more complete experience, in which users can enjoy new possibilities. However, it must be said that we still have a long way to go until we are truly experiencing the metaverse, despite the advancement of various technologies such as virtual reality and augmented reality.


The forecast of Facebook This technology will only enter the scene in four or five years. This is because we still don't have a good network infrastructure, but that is close to the end. The promise is that the 5G technology be able to fill this gap and better connect organizations and people. It represents a step towards getting closer to the parallel world that will be provided by the metaverse.


Now that you know the essentials about the subject, stay tuned and prepare your company to take advantage of all the benefits that this technology can provide. Increasing your company's sales and modernization of its operations are some of them.


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