After all, what can we understand by metaverse?
According to the news portal Forbes Tech, we can understand the term metaverse as a new reality that will be responsible for replacing the internet as we know it. As? It is a concept whose purpose is integrate different technologies to build a world in which people will be able to break physical borders, how to talk to people through digital avatars. Today, as we know, we use chats to develop this operation.
Some of the technologies that could be used in the metaverse are artificial intelligence, augmented reality, virtual reality, cloud computing, big data, holography, 4D, 5G, among others.
In other words, the metaverse is like a virtual world parallel where people will be represented by avatars, thus being able to not only chat with other people, but play games, shop, participate in business meetings, and much more.
One way to better understand the concept of the metaverse is through the game The Sims, which simulates reality, allowing people to talk and interact with each other, build houses, cities, etc.
It's even easier to talk about this in today's world where remote work and online commerce are on the rise. However, discussing this topic 15 years ago seemed like nothing more than science fiction.
How does the metaverse work or what is its proposed operation?
As we highlighted, the metaverse is a technology based both on the concept of Augmented Reality as virtual and has simulation as something fundamental to create new worlds virtualized by people.
But how do people virtualize these new worlds? It's simple. Access to these worlds occurs in the same way as it happens today, that is, with the use of technologies such as virtual reality glasses like the Meta quest of the Target and the apple vision pro from Apple its first "spatial computer" which aims to bring computing to a more integrated and spatial environment and is said to have come to innovate the way we deal with the virtual world as well as other tools.
What the metaverse will do is allow more immersion into these worlds parallel to ours. So, for example, if a person wants to participate in a meeting in a company in a virtualized way, simply activate their digital avatar, who will have the important role of reproducing his speeches during the meeting. This, that is, without leaving home or being in transit or traveling.
Why are companies betting on the metaverse?
Today, of course, people spend a lot of time on the internet, whether chatting with friends, visiting profiles on social networks, solving problems or purchasing products, paying invoices, scheduling appointments, etc.
According to TechTudo, a news portal focused on technology topics, during the week, Brazilians spend an average of 91 hours online, that is, almost four full days a week. During the year, this is equivalent to 197 days.
It is based on this reality that many companies are betting on the metaverse, considering that the proposal is for this technology to replace the internet, therefore becoming a trend. This is so true that only Facebook (Meta) invested more than R$ 250 million in the development of the metaverse.
The metaverse can transform the reality of many companies and offer a complete experience to the table, which is yet another reason why large organizations are investing in the construction of this technological universe. As? Below are some examples of changes that will be brought about by this technology:
Is the metaverse already occurring?
The metaverse is a proposal for a more technological world capable of guaranteeing a more complete experience, in which users can enjoy new possibilities. However, it must be said that we still have a long way to go until we are truly experiencing the metaverse, despite the advancement of various technologies such as virtual reality and augmented reality.
The forecast of Facebook This technology will only enter the scene in four or five years. This is because we still don't have a good network infrastructure, but that is close to the end. The promise is that the 5G technology be able to fill this gap and better connect organizations and people. It represents a step towards getting closer to the parallel world that will be provided by the metaverse.
Now that you know the essentials about the subject, stay tuned and prepare your company to take advantage of all the benefits that this technology can provide. Increasing your company's sales and modernization of its operations are some of them.
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How to solve certain business problems in your company with Bitrix24? Alone may not be enough. Consulting makes this bridge and fulfills the function of connecting needs and problems to solutions, relying on the experience of our consultants, who already have experience from other cases and business experiences and use of appropriate tools.
Development
We develop applications that can extend your Bitrix24 to other functions specific to your needs or your business. Furthermore, our development team can create parallel systems or integrate existing systems and ensure that all your digital needs are met.
Parameterization and Implementation
we leave the Bitrix24 configured according to the needs of your business, through parameterizations, configurations, customizations and mainly through implementation work, respecting the company's culture and its current situation.
Increase employee adherence to processes and tools appropriate to the company, such as Bitrix24, improving the user experience and internal communication.
Improvement in Project Control
Planning, execution and management of your projects aligned with a fluid process.
Optimization of Internal Processes
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Data-Driven Marketing is a growing trend that shapes the way marketers work. Now it is fully integrated into companies’ strategies, related to Digital Marketing.
Data-driven marketing is no longer an option, but a necessity for companies looking to become agile and efficient in today's market.
The main idea is to make the best use of the data you have already collected. This way, you can better understand your target audience, improve the customer experience, and drive growth.
Data-driven marketing applies to the use of online advertising channels in order to collect user data through specific tools that allow you to track users' actions on websites or applications.
It allows Marketing professionals to be proactive and anticipate market trends, optimizing decision making.
Data is a powerful tool for decision making. But how do you know which data to use?
What should your company measure and analyze to make decisions with an informed approach, beyond just going through the motions of digital transformation or big data analysis projects?
“Data-driven culture” goes far beyond technical skills; It requires cultural changes within each department where those working on behalf establish goals as well as metrics that can also track progress.
Data-Driven Marketing is all about using insights to optimize digital campaigns and improve the customer experience.
This type of marketing approach requires a lot of organization, which is why project managers are so important in data-driven organizations for data analysis.
See our page on Data-Driven Marketing and find out a little more.
There are many benefits in using the Kommo CRM for WhatsApp. Here are some:
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Social networks or WhatsApp
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