Understanding that the world is being transformed by the digital context and social networks is of paramount importance. After all, digital transformation is practically embedded in almost every day-to-day process, especially in a business.
With this, we also realize the increasing digital maturity, where brands already assume a digital position regarding their strategies, and tend to follow new related trends to apply them in their internal planning.
However, the concept of digital maturity, even though it is widespread in the market, still raises doubts for companies that wish to leverage their results with this movement. Do you want to know more about the subject? So, check out the full article and ask your questions about the topic.
What is Digital Maturity?
Firstly, digital maturity is nothing more than a term used to define how much a company can compete digitally in the market. In other words, it is the ability of a brand to adapt to technological innovations that arise over time, and whether it can adequately respond to these demands.
Furthermore, digital maturity can categorize companies according to their experience and digital input into their internal strategies. Check out each of them:
New companies: are those who, in principle, have basic knowledge. In other words, they are not very attentive to digital resources, so they tend to use data maintained by other types of companies;
Emerging companies: are those already inserted in the context of data storage and processing, but which are not yet able to be part of the cross-referencing of results, for example;
Connected companies: are those that interconnect and connect data through multiple channels and that can already measure specific results;
Multimoment companies: These are brands that already have the technology to improve the experience of buyers, ensuring that individuality is respected.
How Digital Maturity diagnosis is made
It is possible to assess the digital maturity of a business, in Analytics and Digital, in 4 dimensions and 22 practices, as proposed by the tool Analytics & Digital Quotient (A&DQ):
Strategy: awareness of change, ambitious and long-term aspiration, linked to business strategy, centrality and customer experience, growth opportunity and specific roadmap;
Capabilities: digital marketing and sales, customer journeys, data and analytics, models and technological platform, focus on generating value;
Organization: structure, collaboration between business and technology, proficiency in analytics and digital, big data, governance and metrics;
Culture: agility, test and learn, internal collaboration, external guidance and data-driven mindset (Data driven).
What is the impact of digital maturity on a business?
In an increasingly competitive world, digital maturity provides countless ways to win over customers, especially in the digital environment. We have seen the emergence of tools and software with the help of artificial intelligence, for example, capable of automating processes that were previously carried out in an excessively manual manner.
However, when talking about this subject, it is essential to understand the most common positive impacts on businesses that are already digitally mature, such as:
More persona knowledge
Since the internet offers ways for businesses to work in a humanized and individualized, we can collect this information to obtain an increasingly clear definition of the ideal buyer for your business. And this knowledge is crucial for generating and creating new visions and sales models.
Assertiveness in campaigns
As a consequence of persona knowledge, you gain more tact in strategies to generate campaigns, whether organic or paid. With digital maturity, the company already has knowledge about most relevant methods to employ in conversion strategies, and thus increase revenue.
Competitiveness
Finally, there is the factor that many businesses desire: competitiveness. When a business acquires digital maturity, it tends to understand what works and what doesn’t. This knowledge optimizes processes, reduces costs, directs strategies towards specific objectives and much more.
Best practices to increase the level of digital maturity
Now that you know the concept and importance of digital maturity in current contexts, I propose to list some of the best practices for developing this maturity in your brand:
1. Have a defined goal
The first step to increasing the level of digital maturity in your business is to have a clear vision of the reasons that are leading your business to adopt this attitude. After all, it cannot be accomplished for any reason.
When a company decides to follow this path, it must convince its internal team - IT sector and others - to adhere to the purpose. And to be able to convince your employees, there is only one action: present the main reasons for generating this change.
2. Seek to align leadership
First of all, we know that leadership is the most close to the team. For this reason, even if the corporation offers an extremely motivational speech, it will only really work based on influence and practice. And this process is only achieved with good social practices from team leaders.
3. Encourage a digital culture of continuous learning
If a business seeks a considerable digital maturity index, it needs to keep up with trends and implement them in your internal processes when it makes sense, correct? At this point, it is crucial that employees are proactive and interested in developing new skills and competencies.
At this point, the company can invest in consultancies, training, workshops, online courses, among other activities that make employees develop more and more in their roles. It’s also about making the business a classroom.
What is the relationship between digital maturity and digital transformation?
As we have seen so far, with the arrival of digital solutions this maturation movement is essential and has become even more qualitative for businesses. In other words, the process of digital transformation not only generates an improvement in indicators, but also in the entire business model and brand structure. The name given to this is digital transformation. Therefore, the further along a corporation is in this sense, the more mature and digital it will be.
What is digital transformation in practice?
A digital transformation is the integration of digital technology into every aspect of your business, which will ultimately change how you operate and deliver value to customers.
It is also an important cultural shift that requires organizations to constantly challenge tradition for progress; everyone must be willing to try something new to not only survive, but thrive during this period of transition.
Based on these changes, businesses need to make a digital transformation to become more competitive and relevant. This message is clear in every industry-related article, speech or study about how companies can remain successful as technology becomes increasingly important in times of change.
Why is Digital Transformation important?
Undergoing a digital transformation is no longer a matter of choice. Businesses that do not pay attention to this fact and do not adopt technology as a central solution for their processes tend to be swallowed.
To make the importance of going through the digitalization process even clearer, we have listed below the main advantages that digital transformation will bring to your organization, check them out:
Increased customer satisfaction;
Focus on innovation and creativity;
Keep up with the pace of change in your segment;
Improves the way your team works;
Gain in competitive advantage;
More confidence in your business decisions;
Operational fluidity;
Time saving;
Improves efficiency and productivity;
Your team will feel more confident in taking on new opportunities;
Your business will be more competitive and agile.
Is there an ideal time or deadline?
Some companies remain in the early stages of their digital transformation and yet can quickly see positive results. You should start by analyzing how far your business is when it comes to automating your processes. More advanced levels require additional steps, but are worth taking advantage of from day one.
How long would it take to see results? It's hard to say, as the answer depends on your business. But, if you, for example, are still in the early stages of digital transformation, then some actions are so basic that their mere application will make a huge difference. In later stages, however, more complex procedures must be applied.
Signing Off
Understanding the relationship between digital transformation and the process of developing digital maturity, it becomes easier to understand how Bytebio can offer all the methodological and technical support and support for your business's path to digital maturity.
We are a company that promotes digital transformation, we are always up to date with technological news and implementing digital strategies for businesses that want to grow based on the main modern trends and the behavior of the digital market. Talk to us and see how we can contribute and leverage the digital transformation of your business.
How to solve certain business problems in your company with Bitrix24? Alone may not be enough. Consulting makes this bridge and fulfills the function of connecting needs and problems to solutions, relying on the experience of our consultants, who already have experience from other cases and business experiences and use of appropriate tools.
Development
We develop applications that can extend your Bitrix24 to other functions specific to your needs or your business. Furthermore, our development team can create parallel systems or integrate existing systems and ensure that all your digital needs are met.
Parameterization and Implementation
we leave the Bitrix24 configured according to the needs of your business, through parameterizations, configurations, customizations and mainly through implementation work, respecting the company's culture and its current situation.
Increase employee adherence to processes and tools appropriate to the company, such as Bitrix24, improving the user experience and internal communication.
Improvement in Project Control
Planning, execution and management of your projects aligned with a fluid process.
Optimization of Internal Processes
Optimization of internal processes, simplification of routines and operational fluidity.
Data-Driven Marketing is a growing trend that shapes the way marketers work. Now it is fully integrated into companies’ strategies, related to Digital Marketing.
Data-driven marketing is no longer an option, but a necessity for companies looking to become agile and efficient in today's market.
The main idea is to make the best use of the data you have already collected. This way, you can better understand your target audience, improve the customer experience, and drive growth.
Data-driven marketing applies to the use of online advertising channels in order to collect user data through specific tools that allow you to track users' actions on websites or applications.
It allows Marketing professionals to be proactive and anticipate market trends, optimizing decision making.
Data is a powerful tool for decision making. But how do you know which data to use?
What should your company measure and analyze to make decisions with an informed approach, beyond just going through the motions of digital transformation or big data analysis projects?
“Data-driven culture” goes far beyond technical skills; It requires cultural changes within each department where those working on behalf establish goals as well as metrics that can also track progress.
Data-Driven Marketing is all about using insights to optimize digital campaigns and improve the customer experience.
This type of marketing approach requires a lot of organization, which is why project managers are so important in data-driven organizations for data analysis.
See our page on Data-Driven Marketing and find out a little more.
There are many benefits in using the Kommo CRM for WhatsApp. Here are some:
Easy lead generation and tracking
When using the Kommo CRM for WhatsApp, companies can easily generate leads and track them until sales are completed. This helps increase your conversion rates and sales numbers.
Advanced CRM functionality
O Kommo CRM comes with all the functionalities of a complete CRM solution including lead management, customer engagement, sales tracking, etc. This makes it a powerful tool for managing your business.
Easy team collaboration
Like Kommo CRM is cloud-based, it's super easy to collaborate with your team members. This allows everyone to work together effectively and concisely.
Easy communication with your customers
to Kommo, you can easily communicate with your customers, allowing you to provide great service and build a trusting relationship.
Data management and analysis
O Kommo CRM allows you to easily organize and manage your data. This makes reporting and analyzing your business metrics easier.
Great for businesses with a large customer base
If your business has a large customer base and you want to engage with all of them through WhatsApp, then Kommo CRM is a great option.
Social networks or WhatsApp
If the customer starts a conversation with your company through a social network and wants to continue later, through WhatsApp itself, everything is in one place, in an integrated way. The CRM function allows exactly this: you can manage your company's contacts, regardless of the channels through which it is used, bringing the concept of omnichannel to your company.