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Digital maturity: Know what it is
and what is its importance

The digital maturity of a business is the company's ability to adapt to technological innovations that emerge over time, here's how!

Understanding that the world is being transformed by the digital context and social networks is of paramount importance. After all, digital transformation is practically embedded in almost every day-to-day process, especially in a business.


With this, we also realize the increasing digital maturity, where brands already assume a digital position regarding their strategies, and tend to follow new related trends to apply them in their internal planning.


However, the concept of digital maturity, even though it is widespread in the market, still raises doubts for companies that wish to leverage their results with this movement. Do you want to know more about the subject? So, check out the full article and ask your questions about the topic.

Schematic model for digital

  • 1
    Assess your Digital Maturity
  • 2
    Create pilot project for actions
  • 3
    Define the required resources
  • 4
    Become a data analysis expert
  • 5
    Transform yourself into a digital company
  • 6
    Plan an ecosystem approach
Consulting in Transformation; here’s a tip for you!

What is Digital Maturity?

Firstly, digital maturity is nothing more than a term used to define how much a company can compete digitally in the market. In other words, it is the ability of a brand to adapt to technological innovations that arise over time, and whether it can adequately respond to these demands.


Furthermore, digital maturity can categorize companies according to their experience and digital input into their internal strategies. Check out each of them:

  • New companies: are those who, in principle, have basic knowledge. In other words, they are not very attentive to digital resources, so they tend to use data maintained by other types of companies;

  • Emerging companies: are those already inserted in the context of data storage and processing, but which are not yet able to be part of the cross-referencing of results, for example;

  • Connected companies: are those that interconnect and connect data through multiple channels and that can already measure specific results;

  • Multimoment companies: These are brands that already have the technology to improve the experience of buyers, ensuring that individuality is respected.

How Digital Maturity diagnosis is made

It is possible to assess the digital maturity of a business, in Analytics and Digital, in 4 dimensions and 22 practices, as proposed by the tool Analytics & Digital Quotient (A&DQ):

  • Strategy: awareness of change, ambitious and long-term aspiration, linked to business strategy, centrality and customer experience, growth opportunity and specific roadmap;

  • Capabilities: digital marketing and sales, customer journeys, data and analytics, models and technological platform, focus on generating value;

  • Organization: structure, collaboration between business and technology, proficiency in analytics and digital, big data, governance and metrics;

  • Culture: agility, test and learn, internal collaboration, external guidance and data-driven mindset (Data driven).

What is the impact of digital maturity on a business?

In an increasingly competitive world, digital maturity provides countless ways to win over customers, especially in the digital environment. We have seen the emergence of tools and software with the help of artificial intelligence, for example, capable of automating processes that were previously carried out in an excessively manual manner.


However, when talking about this subject, it is essential to understand the most common positive impacts on businesses that are already digitally mature, such as:

More persona knowledge

Since the internet offers ways for businesses to work in a humanized and individualized, we can collect this information to obtain an increasingly clear definition of the ideal buyer for your business. And this knowledge is crucial for generating and creating new visions and sales models.

Assertiveness in campaigns

As a consequence of persona knowledge, you gain more tact in strategies to generate campaigns, whether organic or paid. With digital maturity, the company already has knowledge about most relevant methods to employ in conversion strategies, and thus increase revenue.

Competitiveness

Finally, there is the factor that many businesses desire: competitiveness. When a business acquires digital maturity, it tends to understand what works and what doesn’t. This knowledge optimizes processes, reduces costs, directs strategies towards specific objectives and much more.

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Best practices to increase the level of digital maturity

Now that you know the concept and importance of digital maturity in current contexts, I propose to list some of the best practices for developing this maturity in your brand:

1. Have a defined goal

The first step to increasing the level of digital maturity in your business is to have a clear vision of the reasons that are leading your business to adopt this attitude. After all, it cannot be accomplished for any reason.


When a company decides to follow this path, it must convince its internal team - IT sector and others - to adhere to the purpose. And to be able to convince your employees, there is only one action: present the main reasons for generating this change.

2. Seek to align leadership

First of all, we know that leadership is the most close to the team. For this reason, even if the corporation offers an extremely motivational speech, it will only really work based on influence and practice. And this process is only achieved with good social practices from team leaders.

3. Encourage a digital culture of continuous learning

If a business seeks a considerable digital maturity index, it needs to keep up with trends and implement them in your internal processes when it makes sense, correct? At this point, it is crucial that employees are proactive and interested in developing new skills and competencies.


At this point, the company can invest in consultancies, training, workshops, online courses, among other activities that make employees develop more and more in their roles. It’s also about making the business a classroom.

What is the relationship between digital maturity and digital transformation?

As we have seen so far, with the arrival of digital solutions this maturation movement is essential and has become even more qualitative for businesses. In other words, the process of digital transformation not only generates an improvement in indicators, but also in the entire business model and brand structure. The name given to this is digital transformation. Therefore, the further along a corporation is in this sense, the more mature and digital it will be.

What is digital transformation in practice?

A digital transformation is the integration of digital technology into every aspect of your business, which will ultimately change how you operate and deliver value to customers.


It is also an important cultural shift that requires organizations to constantly challenge tradition for progress; everyone must be willing to try something new to not only survive, but thrive during this period of transition.


Based on these changes, businesses need to make a digital transformation to become more competitive and relevant. This message is clear in every industry-related article, speech or study about how companies can remain successful as technology becomes increasingly important in times of change.

Why is Digital Transformation important?

Undergoing a digital transformation is no longer a matter of choice. Businesses that do not pay attention to this fact and do not adopt technology as a central solution for their processes tend to be swallowed.


To make the importance of going through the digitalization process even clearer, we have listed below the main advantages that digital transformation will bring to your organization, check them out:

  • Increased customer satisfaction;

  • Focus on innovation and creativity;

  • Keep up with the pace of change in your segment;

  • Improves the way your team works;

  • Gain in competitive advantage;

  • More confidence in your business decisions;

  • Operational fluidity;

  • Time saving;

  • Improves efficiency and productivity;

  • Your team will feel more confident in taking on new opportunities;

  • Your business will be more competitive and agile.

Is there an ideal time or deadline?

Some companies remain in the early stages of their digital transformation and yet can quickly see positive results. You should start by analyzing how far your business is when it comes to automating your processes. More advanced levels require additional steps, but are worth taking advantage of from day one.


How long would it take to see results? It's hard to say, as the answer depends on your business. But, if you, for example, are still in the early stages of digital transformation, then some actions are so basic that their mere application will make a huge difference. In later stages, however, more complex procedures must be applied.

Signing Off

Understanding the relationship between digital transformation and the process of developing digital maturity, it becomes easier to understand how Bytebio can offer all the methodological and technical support and support for your business's path to digital maturity.


We are a company that promotes digital transformation, we are always up to date with technological news and implementing digital strategies for businesses that want to grow based on the main modern trends and the behavior of the digital market. Talk to us and see how we can contribute and leverage the digital transformation of your business.

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