It's safe to say that the marketing and technology They are two great powers today. Both are present in the daily lives of a large part of the world's population and are essential in many of the activities we carry out daily. Now, reflect... If apart they already have all this potential, imagine together?
From more traditional marketing to content marketing, going through other types of marketing, the use of technology to explore, create and deliver the best to a target audience is increasingly present and is part of everyday life. marketing and business professional.
Yes, not only is it possible, but many companies have already combined these two super powers and the result has been the best possible. But after all, how to combine marketing and technology? It's simpler than you might think! To the social networks They are a great example that demonstrates the potential of this union.
Currently, it is almost impossible to find a store or company that is not present on the networks. This is because everyone realized the capacity of this union, since social networks stopped being just a channel for interaction and became another channel for attracting new customers and closing deals.
But of course there are many other ways to unite marketing and technology to add value to the business. However, today we are not going to delve into the technologies used in conjunction with marketing, but rather talk about the benefits that this union can bring!
Greater customer satisfaction
Increase in sales
The union of these two worlds is extremely beneficial for the company's revenue. From there it is possible sell more, with less effort. A very clear example of this are e-commerce, the result of the perfect union between marketing and technology. But don't stick to that. As we said, it's just an example.
In general, technology makes the day-to-day lives of companies and sellers easier, shortening the distance from the end customer and encouraging increased sales.
Use data to your advantage
Data is so powerful that many say it is “the new oil.” And it is precisely thanks to union of marketing and technology, for better use of data, which many companies have exponential growth.
With the support of technological tools, the marketing team can collect valuable data about its customers, its products or services and even its competitors. And this is a big difference for the campaigns and actions designed.
After all, the team will no longer act based on “guesswork” and uncertainties and will act with data that will provide more security and assertiveness for your marketing strategies, creating and delivering more value in your actions.
More organization and productivity
Another advantage of combining marketing and technology is the better organization of processes. There are several technologies and tools that bring more control to the area, which normally needs to deal with highly uncertain scenarios. The possibility of organizing and planning is a great differentiator that also guarantees more productivity for the marketing team and the company as a whole.
The actions carried out by the marketing team not only become more assertive, but also more productive. One of the great advantages of technology is the process automation and reduction of bottlenecks.
With this, two of the biggest problems of any company are solved and the almost immediate result is the increased business productivity.
Follow-up of results
In the past, when there weren't so many technologic solutions, monitor the results of Marketing campaign it was a complex task. In some cases even impossible. But, fortunately, nowadays it is possible to do this easily with the support of technology.
Each and every action taken can be monitored, often in real time, and it doesn't stop there. During this process, it is possible define and measure results of each action. This is one of the advantages that brings much more assertiveness to the company!
Always one step ahead
If your company invests in marketing and technology, this news alone is already RESERCH. If this is your business strategy, you are certainly one step ahead of the competition. And this is another invaluable advantage. If you know how to use marketing and technology in favor of your business, you will always be one step ahead of the rest.
How to combine technology and marketing in your company?
Now that you know some of the advantages of this powerful union, you may be wondering how to make this possible in your company. And it's actually simpler than you might think. However, there is no point in going around adhering to and acquiring various technologies. You need to do this strategically, thinking about the best way to satisfy the needs of your customers and the objectives of your business.
There are several technologies and tools available on the market, and you need to understand which ones make the most sense for your company and for the activities performed by your marketing team. This way, you will be able to take the first steps towards having this powerful union in your company!
We know that doing this alone, however, can be a very complicated task. Therefore, the ideal is that you look for a company that specializes in the subject. Here in Bytebio We have several experts who can help you get started technological transformation of your company. Talk to one of them to understand how and where to start!
We also offer the consulting service, precisely with the aim of helping companies along this path of innovation.
We hope that the content shared has helped you understand the power of this union and how advantageous it can be for your business!
How to solve certain business problems in your company with Bitrix24? Alone may not be enough. Consulting makes this bridge and fulfills the function of connecting needs and problems to solutions, relying on the experience of our consultants, who already have experience from other cases and business experiences and use of appropriate tools.
Development
We develop applications that can extend your Bitrix24 to other functions specific to your needs or your business. Furthermore, our development team can create parallel systems or integrate existing systems and ensure that all your digital needs are met.
Parameterization and Implementation
we leave the Bitrix24 configured according to the needs of your business, through parameterizations, configurations, customizations and mainly through implementation work, respecting the company's culture and its current situation.
Increase employee adherence to processes and tools appropriate to the company, such as Bitrix24, improving the user experience and internal communication.
Improvement in Project Control
Planning, execution and management of your projects aligned with a fluid process.
Optimization of Internal Processes
Optimization of internal processes, simplification of routines and operational fluidity.
Data-Driven Marketing is a growing trend that shapes the way marketers work. Now it is fully integrated into companies’ strategies, related to Digital Marketing.
Data-driven marketing is no longer an option, but a necessity for companies looking to become agile and efficient in today's market.
The main idea is to make the best use of the data you have already collected. This way, you can better understand your target audience, improve the customer experience, and drive growth.
Data-driven marketing applies to the use of online advertising channels in order to collect user data through specific tools that allow you to track users' actions on websites or applications.
It allows Marketing professionals to be proactive and anticipate market trends, optimizing decision making.
Data is a powerful tool for decision making. But how do you know which data to use?
What should your company measure and analyze to make decisions with an informed approach, beyond just going through the motions of digital transformation or big data analysis projects?
“Data-driven culture” goes far beyond technical skills; It requires cultural changes within each department where those working on behalf establish goals as well as metrics that can also track progress.
Data-Driven Marketing is all about using insights to optimize digital campaigns and improve the customer experience.
This type of marketing approach requires a lot of organization, which is why project managers are so important in data-driven organizations for data analysis.
See our page on Data-Driven Marketing and find out a little more.
There are many benefits in using the Kommo CRM for WhatsApp. Here are some:
Easy lead generation and tracking
When using the Kommo CRM for WhatsApp, companies can easily generate leads and track them until sales are completed. This helps increase your conversion rates and sales numbers.
Advanced CRM functionality
O Kommo CRM comes with all the functionalities of a complete CRM solution including lead management, customer engagement, sales tracking, etc. This makes it a powerful tool for managing your business.
Easy team collaboration
Like Kommo CRM is cloud-based, it's super easy to collaborate with your team members. This allows everyone to work together effectively and concisely.
Easy communication with your customers
to Kommo, you can easily communicate with your customers, allowing you to provide great service and build a trusting relationship.
Data management and analysis
O Kommo CRM allows you to easily organize and manage your data. This makes reporting and analyzing your business metrics easier.
Great for businesses with a large customer base
If your business has a large customer base and you want to engage with all of them through WhatsApp, then Kommo CRM is a great option.
Social networks or WhatsApp
If the customer starts a conversation with your company through a social network and wants to continue later, through WhatsApp itself, everything is in one place, in an integrated way. The CRM function allows exactly this: you can manage your company's contacts, regardless of the channels through which it is used, bringing the concept of omnichannel to your company.