How to solve certain business problems in your company with Bitrix24? Alone may not be enough. Consulting makes this bridge and fulfills the function of connecting needs and problems to solutions, relying on the experience of our consultants, who already have experience from other cases and business experiences and use of appropriate tools.
Development
We develop applications that can extend your Bitrix24 to other functions specific to your needs or your business. Furthermore, our development team can create parallel systems or integrate existing systems and ensure that all your digital needs are met.
Parameterization and Implementation
we leave the Bitrix24 configured according to the needs of your business, through parameterizations, configurations, customizations and mainly through implementation work, respecting the company's culture and its current situation.
Increase employee adherence to processes and tools appropriate to the company, such as Bitrix24, improving the user experience and internal communication.
Improvement in Project Control
Planning, execution and management of your projects aligned with a fluid process.
Optimization of Internal Processes
Optimization of internal processes, simplification of routines and operational fluidity.
Data-Driven Marketing is a growing trend that shapes the way marketers work. Now it is fully integrated into companies’ strategies, related to Digital Marketing.
Data-driven marketing is no longer an option, but a necessity for companies looking to become agile and efficient in today's market.
The main idea is to make the best use of the data you have already collected. This way, you can better understand your target audience, improve the customer experience, and drive growth.
Data-driven marketing applies to the use of online advertising channels in order to collect user data through specific tools that allow you to track users' actions on websites or applications.
It allows Marketing professionals to be proactive and anticipate market trends, optimizing decision making.
Data is a powerful tool for decision making. But how do you know which data to use?
What should your company measure and analyze to make decisions with an informed approach, beyond just going through the motions of digital transformation or big data analysis projects?
“Data-driven culture” goes far beyond technical skills; It requires cultural changes within each department where those working on behalf establish goals as well as metrics that can also track progress.
Data-Driven Marketing is all about using insights to optimize digital campaigns and improve the customer experience.
This type of marketing approach requires a lot of organization, which is why project managers are so important in data-driven organizations for data analysis.
See our page on Data-Driven Marketing and find out a little more.
There are many benefits in using the Kommo CRM for WhatsApp. Here are some:
Easy lead generation and tracking
When using the Kommo CRM for WhatsApp, companies can easily generate leads and track them until sales are completed. This helps increase your conversion rates and sales numbers.
Advanced CRM functionality
O Kommo CRM comes with all the functionalities of a complete CRM solution including lead management, customer engagement, sales tracking, etc. This makes it a powerful tool for managing your business.
Easy team collaboration
Like Kommo CRM is cloud-based, it's super easy to collaborate with your team members. This allows everyone to work together effectively and concisely.
Easy communication with your customers
to Kommo, you can easily communicate with your customers, allowing you to provide great service and build a trusting relationship.
Data management and analysis
O Kommo CRM allows you to easily organize and manage your data. This makes reporting and analyzing your business metrics easier.
Great for businesses with a large customer base
If your business has a large customer base and you want to engage with all of them through WhatsApp, then Kommo CRM is a great option.
Social networks or WhatsApp
If the customer starts a conversation with your company through a social network and wants to continue later, through WhatsApp itself, everything is in one place, in an integrated way. The CRM function allows exactly this: you can manage your company's contacts, regardless of the channels through which it is used, bringing the concept of omnichannel to your company.
marketing automation: when digital marketing steps become automated and, therefore, it becomes easier to scale results.
Scope: number of people who viewed a post or campaign you ran.
Organic reach: number of people who viewed content naturally, without any paid investment for this.
Paid Reach: number of people who viewed content because there was an investment paid for it.
Application Programming Interface (API): group of standards for software, applications and other web platforms to develop and communicate.
Banners: image or video, usually promotional, that appears at the top of online stores to attract consumer attention.
Black Hat SEO: illicit strategies or that use cheating to better position a website on Google.
CAC (Customer Acquisition Cost): amount spent on marketing and other strategies to acquire a new consumer for the business. It is calculated by adding up the entire amount invested and dividing this number by the total number of customers acquired within a period.
Conversion: happens when the consumer buys a product, hires a service or performs some action desired by the company.
CPC (Cost Per Click): value that is deducted from a budget every time a consumer clicks on a link. It is widely used in sponsored link campaigns, the objective of which is to get the consumer to click on an advertisement and go to the advertiser's website.
Engagement: participation of a user in any of your material. The main types of engagement on social media are: comments, likes, reactions and shares.
Guest post: text published on your blog by a guest.
Inbound Marketing: new marketing trend in which the brand arouses the customer's interest and makes them come to it.
Lead: person who demonstrated interest in your market, products or brand through registration.
Sponsored link: Search engine advertising, like Google, which allows brands to create ads related to a user's search.
Link building: strategies that make other relevant websites, in the same segment, point to yours. Link building is an important marketing tactic SEO.
mobile-friendly: websites, applications and other web content that are also designed for mobile devices, such as smartphones and tablets.
outbound marketing: more traditional marketing, in which the brand seeks out the consumer and tries to convince them to buy.
opt in: when the consumer, declaredly, expresses the desire to receive content from a brand, usually by email.
Keyword: term used as the focus of a campaign or action. It can be used to classify your ad or to target advertising, for example.
Page rank: Google algorithm used to evaluate and rank websites in the results pages from most relevant to least relevant.
Page-view: number of views of a page on the internet.
Human: customer profile created to guide marketing and sales strategies.
Advertising: Content sponsored by a company and published on a content channel, such as a blog or portal.
Remarketing: strategy whose objective is to identify consumers who have shown interest in a product and invite them to finalize the purchase, through advertising and e-mail marketing.
Responsive: applications, websites and other web content that are mobile-friendly, that is, they are available for mobile devices.
ROI (Return on Investment): return on investment made in a campaign. It is calculated in two steps. First, you must subtract the cost of the campaign from the revenue generated and then divide the total by the cost. Then, multiply the result by 100.
Targeting: act of dividing the same audience into groups to ensure that marketing campaigns are always targeted at the right personas.
Search Engine Marketing (SEM): digital marketing strategies (including paid media) that aim to highlight a website on search engine pages, such as Google.
Search Engine Optimization (SEO): set of strategies that a website can adopt to position itself better in search engine results organically.
SERP: name given to the result pages that Google presents after a user performs a search.
Open rate: number of opened emails divided by the number of emails received by your contacts.
Click-through rate (CTR): number of clicks a piece received divided by the number of views. It can be used in tools such as email marketing and social media posts.
A/B test: test that consists of presenting two different elements to the public and evaluating which one obtains the best results.
Visitor: person who visited your website, blog or e-commerce.
Visit: number of times someone accessed your website, blog or e-commerce.
White hat SEO: tactics to better position your website on Google that are accepted and recommended by the search engine.