Marketing is one of the areas that has grown the most and gained relevance in recent years, especially digital marketing industry. If companies were previously very resistant to investing in this area, nowadays, a good portion of them have the marketing as the main source of leads and sales.
With the success of the area, several different techniques and strategies also emerged to be put into practice, one of which is Marketing 360 (or 360º marketing). Have you heard of it?
This is a slightly different approach than most companies are used to. Here, companies invest on all platforms available, to take your brand to as many places and people as possible. Interesting, isn't it?
To delve deeper into the subject, keep reading and understand why this strategy has become so necessary.
What is marketing 360?
For which companies might this be a good strategy?
360 marketing can be put into practice in any company, in any segment. However, it is important that the company already has a structured marketing team, as this is a strategy that requires a multidisciplinary team.
Therefore, if your company aims to grow, increase your authority next to your target Audience and reach even more customers, 360 marketing is certainly a great tool for this purpose.
What are the benefits of 360 marketing?
This strategy has been very well regarded by the market and in 2024 many companies decided to put it into practice. As a result, they quickly noticed several benefits, some of which are listed below:
More visibility
This is one of the first points noticed when putting 360 marketing into practice. After all, the simple fact of having your brand exposed across all channels automatically brings more visibility.
But, in addition, this strategy can also be a differentiator in relation to competition. After all, this also demonstrates how strong the company is, as it is not easy to get 360 marketing off the ground.
Greater proximity to the customer
One of the great advantages of be present on social media is the proximity it provides with customers. Normally, it is through these channels that a more intense exchange between consumer and client occurs.
When worked correctly, These channels help to get closer to the customer, which also contributes to your loyalty.
Greater understanding of the market
The best way to understand something is to experience it in practice, right? By applying 360 marketing, the company has contact with the most diverse areas of the market, even those that he least explored. This will expand the team's knowledge and will also contribute to the business growth.
This way, it will be possible to understand how the brand You can act and position yourself to become even more assertive.
What does it take to put this strategy into practice?
Despite being very beneficial for the company, this is certainly not the easiest strategy to put into practice. After all, being present on one channel is already complex, imagine being present on all of them.
Although complex, however, it is not impossible! To make your 360 marketing strategy real, it is necessary first of all have a multidisciplinary team, since each channel has its specificities and requires different knowledge.
Furthermore, it is essential to have a good planning. There will be several activities to be carried out simultaneously and, without a plan drawn up and responsible people defined, it will be difficult to obtain the expected results.
Last but not least, You need to know your customer like no one else. It may seem obvious, but this is essential, as it will help you understand which channel to work at each moment, in order to optimize the entire customer journey from the beginning.
How to create a 360 marketing strategy?
Above, we just mentioned what it takes to create a 360 strategy. Now, let's go a little further. It's time to get your hands dirty and we'll explain how:
Goal
This is the first step in any campaign or brand strategy. Without the objective, the actions will not make sense and this will also make it difficult to monitor the result. It is therefore necessary to define an objective and then proceed with the other steps.
Define actions
Next, you need to define exactly which channels will be used. The idea is to use several – we had mentioned all the communication channels – but we know that it is humanly impossible to use them. Therefore, it is important to define what these channels will be.
Afterwards, it is necessary to define the actions that will be developed in each of these channels. It is likely that each one has a specific or most used format. With that in mind, it might be interesting to also define who will work on each channel. The multidisciplinary team will be extremely important here.
Targeting
Even though different channels are used, it is still necessary to segment which audience will be served in each of them. There is no point in being present at different points, but not talking to the right audience for your company.
Therefore, it is important to define who your audience is within that channel, which will help create our more assertive.
Integration and synergy between channels
Despite using several channels, the brand tone of voice should be the same. After all, all the content comes from a single company, right? It is very important that, even though the content is handled differently on each channel, it is in line with the brand.
In fact, many companies have a single agenda for the different channels, only changing the way it is approached/portrayed in each of them. This gives more unity and helps to strengthen the brand.
Side Dishes
Last but not least, is monitoring all chosen channels. Is important collect metrics of each channel and continually analyze performance of your brand in each of them.
This way, it will be possible to better understand the audience of each channel, the way they most like to have contact with your brand and what attracts them most.
Why should your company invest in 360 marketing?
After understanding better how this works, marketing strategy, you may be wondering if this makes sense for your company, your reality. Well, we're going to give you some more reasons to lose your fear.
Increases the probability of conversion
As your brand and products will be present on several channels, each with a different presentation, your customers will have many more opportunities to contact with the brand.
With this, they will be able to learn more quickly about their portfolio and the
products/services in which they are interested. It's as if you "surround" them in every possible way. Which means that if there is interest in the brand, the chances of conversion increase significantly.
Improves the customer success area
The area of customer success (CS) has been successful, as companies understood the importance of having a satisfied customer. And the Marketing 360 also cooperates with the CS team. After all, the brand is not only present on several channels, but it must also serve all of them.
This integration of care increases the Clients satisfaction. The impression they will have is that no matter what channel they use, they will receive a response from the company regarding their question or complaint.
Greater brand appreciation
As we already mentioned, this 360 marketing strategy is also very beneficial for brand appreciation. Your customers will notice that your company is organized and engaged, and the proof of this is that they will see it everywhere. This will make them see the brand more credibility.
Customer loyalty
One of the main points for customer loyalty is continuous contact, even after the closing the sale. As 360 marketing, this contact not only continues, but is maintained across different channels. This will keep your customer close, up to date with the latest news and will also increase the chances that they will buy again.
Why is it important to invest in marketing in 2024?
Regardless of the niche or size of your company, invest in marketing is currently one of the prerequisites for build a solid business. This is because he is the one who will take your brand to the market, to your audience.
In addition to helping to attract new customers, marketing is extremely important for retaining current ones. In addition, it helps increase profit, the number of people your brand reaches and can also be a difference compared to its competitors.
Therefore, if you want your company to stand out in the market and operate profitably, it is very important invest in marketing. How many companies that we know today are only what they are today, because of investment in marketing? Countless!
Count on us
And you, do you want to invest in marketing your business, but don't know how or where to start? At these times, it is very important to count on the support of those who already have knowledge of the subject, and we at Bytebio we can help you!
We work with consultancies and also tools to better structure your marketing team and, thus, obtain even better results! Want to know more about what strategies and opportunities we can create? Get to know better Bytebio.
We hope that the content shared has helped you understand what it is Marketing 360, why it is so important and how to put it into practice. We are sure that this strategy will bring excellent results for your business.
If you liked the content and want to continue reading more about it, be sure to check out our blog. We are always publishing content related to technology, digital transformation and marketing!
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Data-Driven Marketing is a growing trend that shapes the way marketers work. Now it is fully integrated into companies’ strategies, related to Digital Marketing.
Data-driven marketing is no longer an option, but a necessity for companies looking to become agile and efficient in today's market.
The main idea is to make the best use of the data you have already collected. This way, you can better understand your target audience, improve the customer experience, and drive growth.
Data-driven marketing applies to the use of online advertising channels in order to collect user data through specific tools that allow you to track users' actions on websites or applications.
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Data is a powerful tool for decision making. But how do you know which data to use?
What should your company measure and analyze to make decisions with an informed approach, beyond just going through the motions of digital transformation or big data analysis projects?
“Data-driven culture” goes far beyond technical skills; It requires cultural changes within each department where those working on behalf establish goals as well as metrics that can also track progress.
Data-Driven Marketing is all about using insights to optimize digital campaigns and improve the customer experience.
This type of marketing approach requires a lot of organization, which is why project managers are so important in data-driven organizations for data analysis.
See our page on Data-Driven Marketing and find out a little more.
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