Blog Bytebio

5 strategies to generate leads automatically

Find out how to automatically generate leads and increase your sales flow, ensuring more and more value for your business with strategy and technology

One of the main objectives of digital marketing is certainly related to generating demand for the company's products or services, right? In other words, attract better business opportunities through the digital environment.


But, for this to be a reality, you need to put more strategies into practice than just creating a website for your company. It is necessary that the marketing and sales teams work strategically to capture more and more potential customers.


Many organizations make the mistake of working with just one contact form, when several other opportunities exist to convert visitors into leads, and with that, have a closer relationship with them.


For this reason, thinking of helping you, we have brought here some important information about how to generate leads automatically, how important this is and the main advantages for your company.


Follow us!

Lead generation: what does it mean?

Lead generation is related to the beginning of the sales strategy. inbound marketing. For this strategy to be successful, it is essential to put into practice some traffic generation actions, in order to attract more visitors.

When that goal is achieved, however, know that your work is not over. It is also necessary offer relevant content so that your visitors are informed about topics that interest them and also converted into leads, to be constantly nurtured.

A lead is an excellent opportunity to close a deal, especially a qualified lead. After all, you have access to information such as name, email and even telephone number for having offered a service in return, such as educational content, for example.

When this exchange happens and both parties are happy with each other, lead generation is carried out more effectively in the company. But, after that, the other strategies cannot be put aside, because as we said, they need to be nurtured to be transformed into customers under the sales team management.
Lead Generation
Lead generation with well-targeted and rich content
This article may interest you "How to increase your lead generation with Audit SEO"

5 ways to generate leads automatically

Even though data is the main resource of the analytical marketing, there are other points of attention for the method to be successful. Therefore, some steps are essential prior to the data analysis itself, which aim to structure the data tracking and collection processes and which are presented below.

1. Have a defined persona

The first step to achieving generate leads and putting strategies into practice means defining your persona. Because, before that, you cannot know exactly who your target audience is and who you are communicating with.


A persona is created to represent your ideal client in a fictitious way, and is based on data such as characteristics, behaviors, stories, objectives, motivations, concerns and challenges that they have.


One of the biggest mistakes that many companies make is wanting to use the same language to reach different audiences. The more personalization you put into communication, the better the results will be.


Therefore, it is very important define a persona to offer the ideal content. Furthermore, be aware of your persona’s age, preferences, gender, needs and pain points.

2. Segment your audience

Another way to generate leads automatically is segment the audience. The digital medium has several possibilities, and you can use each of them to your advantage. Generate leads through social media is one of them.


But you need to be a little careful and dedicated to strategies to do everything correctly. There are some techniques that should be used with caution, so that people do not feel like they are forced to offer data in exchange for content.

3. Produce rich content

Another way to be able to generate leads automatically is from the providing rich content and materials, mainly on the company blog, for example.


Ideally, your content get your persona’s attention, being exclusive and interesting. These materials act as a bait, and therefore, the information needs to be relevant to the persona, so that in the end, they can offer contact information.


Contrary to what many people believe, a information-rich material it can be produced based on your business knowledge, or even adapting content that you think will be interesting for your audience.

4. Promote conversion pages

All strategies and inbound marketing actions have the objective of making the consumer move to the next stage within the sales funnel.


It is common for social networks, for example, not to offer support for these steps, and if you want to attract visitors to the website, you need to promote conversion pages.


This is also valid when the brand decides to promote its services or products through advertisements. Accurate lead conversion take visitors to a landing page, in which they will then register.


Because of this, it is interesting to create content that takes users to materials where registration options and questionnaires will be available. The ideal is to always carry out tests on which models best fit your company and which ones perform better.

5. Nurture your leads

Nurture and qualify your leads is as important as generating them. This can be done through the welcome, new content, reactivation and reconversion stages.


First, you need to be clear about which content is really relevant to your audience at certain times. If this content has already been published, you can analyze it.


The top, middle or bottom of the funnel content must be identified, always remembering that the main objective of nurturing leads is to get them to the bottom of the funnel, to then become customers.

Generate leads automatically
Generating leads with well-applied content developed with conversion strategies
Find out how to generate more and more leads with "Content Marketing"

Biggest benefits of generating leads

There are several benefits that these lead generation strategies can bring to your company, such as getting complete contact with potential customers, becoming an authority in the niche, showing your company's area of ​​activity, creating direct communication with potential customers, increasing the conversion rate, and much more. more.


As we said, generating leads is very important, but providing them with nutrition at the right time can help you get them to the point of purchase, improving the sales process. Therefore, always keep your sales page with opportunities, so that volume and recurrence are greater.


Invest in lead generation It's really an excellent idea for your business, and it can help you grow more in the market you operate in and become a reference among your competitors.


If you want to know more about the subject, Contact Us, ask your questions and access the website to learn more our services.

These services may interest you

See some of the areas we can work on in your business
Have more authority in Google search engines.
Join the Bytebio with your marketing department or agencies.
See what the new Google 2021 metrics are and how you can improve them
Good security practices, routing (DNS), performance...
We provide guidance on the Data Use, Privacy and Cookies Management Policy
Expand the intelligence of your business, with technologies

Learn more about