One of the main objectives of digital marketing is certainly related to generating demand for the company's products or services, right? In other words, attract better business opportunities through the digital environment.
But, for this to be a reality, you need to put more strategies into practice than just creating a website for your company. It is necessary that the marketing and sales teams work strategically to capture more and more potential customers.
Many organizations make the mistake of working with just one contact form, when several other opportunities exist to convert visitors into leads, and with that, have a closer relationship with them.
For this reason, thinking of helping you, we have brought here some important information about how to generate leads automatically, how important this is and the main advantages for your company.
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Lead generation: what does it mean?
A lead is an excellent opportunity to close a deal, especially a qualified lead. After all, you have access to information such as name, email and even telephone number for having offered a service in return, such as educational content, for example.
5 ways to generate leads automatically
Even though data is the main resource of the analytical marketing, there are other points of attention for the method to be successful. Therefore, some steps are essential prior to the data analysis itself, which aim to structure the data tracking and collection processes and which are presented below.
1. Have a defined persona
The first step to achieving generate leads and putting strategies into practice means defining your persona. Because, before that, you cannot know exactly who your target audience is and who you are communicating with.
A persona is created to represent your ideal client in a fictitious way, and is based on data such as characteristics, behaviors, stories, objectives, motivations, concerns and challenges that they have.
One of the biggest mistakes that many companies make is wanting to use the same language to reach different audiences. The more personalization you put into communication, the better the results will be.
Therefore, it is very important define a persona to offer the ideal content. Furthermore, be aware of your persona’s age, preferences, gender, needs and pain points.
2. Segment your audience
Another way to generate leads automatically is segment the audience. The digital medium has several possibilities, and you can use each of them to your advantage. Generate leads through social media is one of them.
But you need to be a little careful and dedicated to strategies to do everything correctly. There are some techniques that should be used with caution, so that people do not feel like they are forced to offer data in exchange for content.
3. Produce rich content
Another way to be able to generate leads automatically is from the providing rich content and materials, mainly on the company blog, for example.
Ideally, your content get your persona’s attention, being exclusive and interesting. These materials act as a bait, and therefore, the information needs to be relevant to the persona, so that in the end, they can offer contact information.
Contrary to what many people believe, a information-rich material it can be produced based on your business knowledge, or even adapting content that you think will be interesting for your audience.
4. Promote conversion pages
All strategies and inbound marketing actions have the objective of making the consumer move to the next stage within the sales funnel.
It is common for social networks, for example, not to offer support for these steps, and if you want to attract visitors to the website, you need to promote conversion pages.
This is also valid when the brand decides to promote its services or products through advertisements. Accurate lead conversion take visitors to a landing page, in which they will then register.
Because of this, it is interesting to create content that takes users to materials where registration options and questionnaires will be available. The ideal is to always carry out tests on which models best fit your company and which ones perform better.
5. Nurture your leads
Nurture and qualify your leads is as important as generating them. This can be done through the welcome, new content, reactivation and reconversion stages.
First, you need to be clear about which content is really relevant to your audience at certain times. If this content has already been published, you can analyze it.
The top, middle or bottom of the funnel content must be identified, always remembering that the main objective of nurturing leads is to get them to the bottom of the funnel, to then become customers.
Biggest benefits of generating leads
There are several benefits that these lead generation strategies can bring to your company, such as getting complete contact with potential customers, becoming an authority in the niche, showing your company's area of activity, creating direct communication with potential customers, increasing the conversion rate, and much more. more.
As we said, generating leads is very important, but providing them with nutrition at the right time can help you get them to the point of purchase, improving the sales process. Therefore, always keep your sales page with opportunities, so that volume and recurrence are greater.
Invest in lead generation It's really an excellent idea for your business, and it can help you grow more in the market you operate in and become a reference among your competitors.
If you want to know more about the subject, Contact Us, ask your questions and access the website to learn more our services.
How to solve certain business problems in your company with Bitrix24? Alone may not be enough. Consulting makes this bridge and fulfills the function of connecting needs and problems to solutions, relying on the experience of our consultants, who already have experience from other cases and business experiences and use of appropriate tools.
Development
We develop applications that can extend your Bitrix24 to other functions specific to your needs or your business. Furthermore, our development team can create parallel systems or integrate existing systems and ensure that all your digital needs are met.
Parameterization and Implementation
we leave the Bitrix24 configured according to the needs of your business, through parameterizations, configurations, customizations and mainly through implementation work, respecting the company's culture and its current situation.
Increase employee adherence to processes and tools appropriate to the company, such as Bitrix24, improving the user experience and internal communication.
Improvement in Project Control
Planning, execution and management of your projects aligned with a fluid process.
Optimization of Internal Processes
Optimization of internal processes, simplification of routines and operational fluidity.
Data-Driven Marketing is a growing trend that shapes the way marketers work. Now it is fully integrated into companies’ strategies, related to Digital Marketing.
Data-driven marketing is no longer an option, but a necessity for companies looking to become agile and efficient in today's market.
The main idea is to make the best use of the data you have already collected. This way, you can better understand your target audience, improve the customer experience, and drive growth.
Data-driven marketing applies to the use of online advertising channels in order to collect user data through specific tools that allow you to track users' actions on websites or applications.
It allows Marketing professionals to be proactive and anticipate market trends, optimizing decision making.
Data is a powerful tool for decision making. But how do you know which data to use?
What should your company measure and analyze to make decisions with an informed approach, beyond just going through the motions of digital transformation or big data analysis projects?
“Data-driven culture” goes far beyond technical skills; It requires cultural changes within each department where those working on behalf establish goals as well as metrics that can also track progress.
Data-Driven Marketing is all about using insights to optimize digital campaigns and improve the customer experience.
This type of marketing approach requires a lot of organization, which is why project managers are so important in data-driven organizations for data analysis.
See our page on Data-Driven Marketing and find out a little more.
There are many benefits in using the Kommo CRM for WhatsApp. Here are some:
Easy lead generation and tracking
When using the Kommo CRM for WhatsApp, companies can easily generate leads and track them until sales are completed. This helps increase your conversion rates and sales numbers.
Advanced CRM functionality
O Kommo CRM comes with all the functionalities of a complete CRM solution including lead management, customer engagement, sales tracking, etc. This makes it a powerful tool for managing your business.
Easy team collaboration
Like Kommo CRM is cloud-based, it's super easy to collaborate with your team members. This allows everyone to work together effectively and concisely.
Easy communication with your customers
to Kommo, you can easily communicate with your customers, allowing you to provide great service and build a trusting relationship.
Data management and analysis
O Kommo CRM allows you to easily organize and manage your data. This makes reporting and analyzing your business metrics easier.
Great for businesses with a large customer base
If your business has a large customer base and you want to engage with all of them through WhatsApp, then Kommo CRM is a great option.
Social networks or WhatsApp
If the customer starts a conversation with your company through a social network and wants to continue later, through WhatsApp itself, everything is in one place, in an integrated way. The CRM function allows exactly this: you can manage your company's contacts, regardless of the channels through which it is used, bringing the concept of omnichannel to your company.