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What is artificial intelligence and how can it help Marketing professionals?

Find out more about how artificial intelligence impacts marketing strategies and learn step by step how to use this technology!
You may have already asked yourself what does artificial intelligence mean at some point in your life. Despite seeming like a new concept that was born in the Internet era, this topic is already well known by professionals aware of Transformation some time ago.

In general terms, artificial intelligence refers to the branch of computer science focused on building and optimizing machines that perform tasks that were previously limited to humans.

This includes recognizing emotions, solving problems, and process optimization.

In a world increasingly dominated by market competitiveness, standing out from the crowd is a task that requires effort. Adopting new methodologies, for example, can be a great alternative to make your business survive and have the guarantee of success.

In this sense, the artificial intelligence in marketing acts as an ally for professionals who are looking to improve the operational efficiency of their organizations, in addition to being able to deliver a good experience for the customer.

By adopting this methodology within your company, you can achieve a more assertive understanding of the needs of your target audience.

To help you better understand what this is and how this technology can help you professionally, in the next paragraphs you can learn in detail all aspects of this subject and its main benefits. Good reading!

What does Artificial Intelligence mean?

In the 1950s, the artificial intelligence has been described as any task performed by a machine that would previously have been considered the preserve of human intelligence.

But is that all?

Basically, let's make this definition more practical. Imagine the search engines you currently use. You probably thought of the one with the letter G, right?

This is a clear example of artificial intelligence. Through it, we find practically all the answers to the most varied questions, something that was previously limited to books and people.

Therefore, if you are wondering what artificial intelligence means, know that it is a very broad definition, but it helps humans solve problems.

What is Artificial Intelligence in Marketing?

A artificial intelligence in marketing it is a method of optimizing technology to improve the customer journey.

Through actions of Analytical Marketing and other processes to obtain information about your target audience, you achieve a better return on campaign investment and a improves public satisfaction with your brand.

Thus, the artificial intelligence in marketing makes use of technology to make automated and assertive decisions that can have a positive impact on the company's strategies.

After all, how can it help the Marketing professional?

A artificial intelligence in marketing It is generally used when agility and practicality are necessary.

In this context, this set of technological techniques can be used to learn how to communicate better with customers through a data analysis information about consumer behavior.

So, if you need to develop a marketing campaign that aims to reach a more qualified target audience in order to generate more efficient and direct results for your company, understand what does artificial intelligence mean can help you a lot in this task.

Furthermore, when it comes to artificial intelligence in marketing, it is important to know that it is widely used to optimize advertising content, as it inhibits human error.

Thus, the marketing professional can generate reports based on real data and that really provide feedback for your specific needs.

Finally, there are some other reasons why you should consider artificial intelligence in your company's marketing. Are they:

Sales forecast

Through data analysis, it is possible to have a strategic overview of the company sales forecast.

Thus, the organization can prepare and allocate assertive budgets for future needs, as well as inhibit recurring problems, as data analysis allows a general assessment of the entire company.

There is no denying it: many organizations have problems tracking campaign data and knowing whether they will be profitable, which causes difficulties in the production process.

On the other hand, using the artificial intelligence in marketing It is possible to have a more comprehensive view of what is working and what the scenario will be like in the near future.
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Focus on improving performance

Through the use of data, process optimization and good Business Intelligence, performance improvement becomes a reality for the marketer.

In a short time, the artificial intelligence in marketing helps employees become more productive and agile, as it performs a facilitating role that can help leaders set goals focusing on the organization's greatest potential.
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Leads Qualification

Artificial intelligence in marketing allows for greater audience segmentation.

Consequently, this causes leads to become more qualified and strategic, as the target audience was strategically reached by the campaign executed with the help of artificial intelligence in marketing.

As a result, it can help professionals understand which sales groups are most likely to be interested in and purchase the company's services.

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Assistance in building personas

Currently, one of the main challenges for companies is to correctly outline their personas. A artificial intelligence in marketing acts as a helping hand to strategically develop these profiles.

By collecting and data analysis, professionals can really discover who their ideal target audience is, and can create campaigns specific to their needs and desires.

How to use Artificial Intelligence in Marketing without making mistakes?

Artificial intelligence in marketing can be used in different scenarios. However, you need to decide which one is best for your needs.

Each case offers different results, from campaign optimization to greater efficiency in an organization's processes.

Above all, there are several ways for companies to use artificial intelligence in marketing without making mistakes.

Firstly, you can use this tool strategically to deliver the right message to your target audience.

To do this, track which messages users respond to most positively and create content that speaks directly to their hobbies, desires and problems.

Furthermore, artificial intelligence in marketing also allows your organization to make use of chatbots and conversational experiences, which provide immediate answers to customers’ main questions.

Anyway, the future of this technology is promising and the marketer who wants to stay ahead of the competition can consider using this feature immediately.

To this end, there are some tools that can help companies and its employees in the transition to a more technological world based on metrics.

Do you know him Bitrix24?

O Bitrix24 is a project management, marketing and CRM platform that collects and analyzes data, in addition to offering project management solutions, documents and monitoring of activities in real time.

It was developed to be a complete management platform that can make the work routine more efficient, optimizing processes, reducing costs and helping to improve companies’ profitability.

Now that you know how this tool can help your company automate processes and manage actions, you are already halfway there when it comes to improving results within your company.

How about taking an important step and starting to implement the artificial intelligence in marketing of your business?
Talk to our team and see how we can implement Artificial Intelligence in your business:

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