According to information released by the Financial Times, Google plans to use AI to generate exclusive ads from materials provided by marketing professionals humans.
This new technology will be added to the Max Performance, a Google program launched in 2020 that already uses algorithms to determine the ad placement, budget allocation and simple creation of advertising text.
With this new implementation, Google Ads hopes to further improve its advertising campaigns, making them more effective and personalized for each type of audience.
Generative AI technology can create ads based on elements such as text, image and video, in addition to allowing faster and more efficient production of advertising content.
Although the implementation of this technology brings numerous advantages, it is important to highlight the importance of ethics in the use of AI. Companies need to ensure that the use of AI does not compromise user privacy and that the content generated complies with local regulations and laws.
Google, for its part, says it is committed to ensuring its AI technology is used responsibly and ethically.
AI-Powered Ads: How Generative Technology Is Changing Advertising
While Google already uses AI in its ads to generate simple suggestions that increase sales, the introduction of Generative AI will enable the creation of more elaborate campaigns, similar to those created by advertising agencies.
With generative AI, machine can learn with previous examples and create ads based on predefined parameters, such as target audience, message and advertising platform. This will allow businesses to save time and money by creating more effective and personalized advertising campaigns.
The technology can also be used to create ads that dynamically adapt to user behavior, making advertising campaigns more effective and relevant.
While the technology is still developing, generative AI has the potential to revolutionize advertising and enable businesses of all sizes to create more advanced and effective advertising campaigns.
Google uses generative AI to create audience-specific ads
Although this technology appears promising for the marketing, some people are concerned about the possibility of AI propagate misinformation, as AI-generated text can confidently assert falsehoods. According to one source, AI is optimized to convert new customers and has no grasp of the truth.
Google told the Financial Times that it is implementing rigorous safeguards to prevent such errors or "hallucinations" when rolling out its new generative AI capabilities.
The company is aware of the potential of its tech and is taking steps to ensure it is used responsibly. It is important to remember that the AI is just a tool, and it is up to users to use it ethically and responsibly.
Why use generative AI in Google Ads?
A Generative AI is capable of creating unique and personalized content based on advertiser and target audience information. Using this technology, advertisers can create personalized and effective ads that meet their audience's specific needs, such as sales and conversion goals.
Additionally, generative AI can help advertisers identify patterns and trends in your advertising data, which can lead to strategies and marketing automations more effective and competitive advantage in an ever-evolving digital advertising landscape.
In short, using generative AI in Google Ads can offer advertisers a variety of benefits, including greater personalization, better conversion rates, and most effective marketing strategies. Therefore, if you are an advertiser looking to maximize the impact of your advertising campaigns, implementing generative AI in Google Ads could be a valuable option to consider.
The generative AI revolution in digital advertising
With the implementation of this technology in Google Ads, advertisers can expect greater sophistication and creativity in their advertising campaigns, as well as a competitive advantage in a constantly evolving market.
However, it is important to highlight the importance of ethics in the use of generative AI in advertising. Companies must ensure that user privacy is preserved and that the content generated complies with local regulations and laws.
Google is committed to ensuring the responsible and ethical use of its generative AI technology, providing advertisers with a valuable option to maximize the impact of your advertising campaigns.