Have you heard about the Growth Marketing? It is common for people to know what it is Growth Hacking, but the Growth Marketing strategy can help you a lot to further develop your company, contributing to its growth.
With so many innovations in the digital environment, it is common for marketing and its strategies to undergo some changes, and with this, new terms, concepts and techniques may emerge to help you in your entrepreneurial mission, as in the case of Growth Marketing, content marketing, etc.
Growth marketing is a strategy that is part of these innovations, with the objective of help businesses grow exponentially through a set of actions. If you are looking for exactly this for your company, follow us to understand more about the subject!
Growth Marketing and common marketing: what are the differences?
Many people don't know, but there are some differences between Growth Marketing and traditional marketing. Growth Marketing has a more specific objective of bringing growth to the company, acting through tests and hypotheses. This strategy is applied across different marketing channels and has more specialized professionals as partners.
Now at common marketing The objective is to increase sales, creating market-based strategies and using more traditional marketing channels, in which the partners are communication professionals.
Growth Marketing and Growth Hacking: what are the differences?
After understanding the two concepts above, let's talk about the differences between growth marketing and growth hacking, which despite having similar names, have distinct characteristics.
The term growth marketing is a derivation and it is not possible to identify its year of origin for sure. O growth hacking, in turn, emerged in 2010, being a friendly and fast methodology for fast-growing startups, while growth marketing has long-term results.
Growth marketing is responsible for find gaps to act in the development of companies, focusing first on users and then on sales. O sales funnel of growth is used in both concepts so that retention and sales strategies are mapped.
How does the Growth Marketing strategy work in practice?
The professional who works with growth marketing has a mindset focused on the hypotheses created and experiments. This means that this professional tends to observe a lot, analyze data and your audience’s behaviors.
From this, it is possible to create some strategies and solutions so that businesses have even more customers and, as a result, revenue at the end of the month is higher.
People who work with growth marketing in practice have usually already worked in other areas of marketing and, therefore, present strategies that are more rooted in their actions.
Growth Marketing Stages
How to put Growth Marketing into practice?
After understand better what Growth Marketing is, what are the steps and why put it into practice in the company, let's understand how this can be done in a business.
There are several ways to make your company concerned about growth strategies and also with the data, such as having someone who is an expert in the area, investing in good training and having growth marketing consultants.
Even if you already have someone hired to take care of this part, it is important invest in training, so that all projects and actions are put into practice in your business.
After all, knowing more about the subject can help you close better partnerships, and even if you don't find people experienced in the subject, you can now apply these strategies.
Applying growth marketing in a company is also related to behavior, and not just to hiring staff. Therefore, if you want to implement this method, know that it is important make your employees understand the subject as well.
To make this possible, schedule meetings, present the objectives and see how the teams' processes will be different, as they will be more familiar with the topic and associated practices.
Growth Marketing Stages
Professionals specializing in growth marketing have some interesting techniques for putting this method into practice. To help you, we brought some of them:
Customers' purchasing journey is not definitive, after all, processes can change, especially when newer customers start to arrive at the company.
Therefore, being attentive to the purchasing journey allows you to understand what the new demands are, what you need to offer these customers, how to retain them and much more.
What are the biggest advantages of this method?
Nowadays we can observe that the Digital marketing strategies are increasingly looking for ways to bring growth to businesses, Is not it?
With this, Growth Marketing has the advantage of making the numbers at the top of the funnel grow, in addition to retaining new customers to also transform them into constant sales after the purchase.
It is common for many areas of marketing to have loopholes during your applied strategies, causing customers not to return to buy from the company again, in addition to generating other problems, such as not being able to acquire new customers or causing them to not go through the sales funnel.
But how Growth Marketing is possible to overcome these problems and identify exactly which points must be corrected within the business and which improvements must be applied.
Growth Marketing funnel stages
Just as traditional marketing relies on stages within the sales funnel, the growth marketing method is no different. What happens is that this sales funnel is a little different, having the objective focused on the consumer journey more comprehensively. See the steps below:
Conclusion
As we can see, the sales funnel do Growth marketing works with the aim of keeping customers always active, retaining them and encouraging them to recommend the services to other people.
Meanwhile, the common sales funnel works differently, focusing more on sales of services and products. Many points can be taken into consideration in practice, as well as opportunities, scenarios, improvements, among others, so that the company's growth is truly observed.
These processes are based on some aspects of growth marketing, such as Bandwidth, sales and leads achieved. Therefore, it is necessary to understand which of these indicators are most relevant to the company.
Therefore, it is important that decisions are made according to the company’s needs, always finding ways to improve its performance in the market.
After understanding the subject better, know that we are here to help you implement growth strategies like this for your company. Want to know more? Contact Us right now and get your questions answered!
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Data-Driven Marketing is a growing trend that shapes the way marketers work. Now it is fully integrated into companies’ strategies, related to Digital Marketing.
Data-driven marketing is no longer an option, but a necessity for companies looking to become agile and efficient in today's market.
The main idea is to make the best use of the data you have already collected. This way, you can better understand your target audience, improve the customer experience, and drive growth.
Data-driven marketing applies to the use of online advertising channels in order to collect user data through specific tools that allow you to track users' actions on websites or applications.
It allows Marketing professionals to be proactive and anticipate market trends, optimizing decision making.
Data is a powerful tool for decision making. But how do you know which data to use?
What should your company measure and analyze to make decisions with an informed approach, beyond just going through the motions of digital transformation or big data analysis projects?
“Data-driven culture” goes far beyond technical skills; It requires cultural changes within each department where those working on behalf establish goals as well as metrics that can also track progress.
Data-Driven Marketing is all about using insights to optimize digital campaigns and improve the customer experience.
This type of marketing approach requires a lot of organization, which is why project managers are so important in data-driven organizations for data analysis.
See our page on Data-Driven Marketing and find out a little more.
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