If you have a digital business, a website, a store or e-commerce, you must have heard about Google Analytics, or GA, right? This tool has undergone some updates, and is now called google analytics 4, or GA4.
If you still don't know what we're talking about, what changes these or how to migrate to GA4, do not worry.
Today we bring you some important information on the subject so you can stay up to date. Follow along!
After all, how to migrate to GA4?
But, if you don't have knowledge on the subject, the ideal is to always ask for help from a qualified professional. This way, you avoid possible website errors or access problems.
Who is GA4 aimed at?
This is because, after implementation, the data is lost, causing the entire process to start over again. As of the first day of July 2023, Google Analytics Universal has stopped processing data.
What changes can be observed in Google Analytics 4?
How GA4 works in practice
Because of this, the ideal is that you search for help from qualified professionals to help you with configuration, and with that, being able to migrate to GA4 without any problems.
GA4: what are the new metrics?
There are some new metrics that can be observed using Google Analytics 4. Check out some of them below!
Session engaged per user
The session engaged per user refers to quantity, that is, if the same ID returned several times to the website, it could be 4, 5 or 6 sessions by the same user. With this, it is possible to calculate an average of how many users access the website, both new and recurring.
engagement rate
Engagement rates are related to the percentage of the session that had interaction, but it is important to remember that only those sessions that had more than 10 seconds on the page are taken into account.
It is also possible to calculate the average time of this engagement, that is, the amount of time that the user remained engaged on your website or app.
Learn more about Google Analytics Dimensions and Metrics
Key Advantages of Google Analytics 4
Furthermore, with GA4 it is possible to further respect the correct use of data. Understand more details below!
Unified interaction
This also happens due to machine learning, which allows us to understand the user in detail, and then create the right actions to make advertisements.
More privacy
Another benefit that Google Analytics 4 brought is more privacy, after all, it does not use cookies, being able to track the user without the data being stored.
More complete information
Another benefit of GA4 is to have access to more complete information, and as a result, more efficient reports as well, contributing to the shopping funnel.
What does Google Analytics 4 cost?
A very common question that people have is about the Google Analytics 4 cost, and we should highlight that GA4 has both a free version and a paid version.
In the free version you have access to practically the same standards as regular Google Analytics, and in the paid version there are some more tools, such as data retention, for example.
This data retention works by showing how long data is stored in Google Analytics 4, and you can change this time to up to 14 months.
Universal version and GA4: what are the main differences?
When you choose to migrate to Google Analytics 4, you can configure it so that previous data is also migrated upon implementation.
Google Analytics 4 Reports
This does not mean that the tool has not evolved, quite the opposite. This way you can explore the reports, allowing many to be created. Understand some of them below:
Engagement reporting
Conversion data will only appear after you mark it, otherwise it will not be described in your engagement report in GA4.
Acquisition reports
Other reports that can be observed in GA4 are the acquisition reports, that is, those that bring traffic and user access data.
Reports with monetization
Want to know more? Contact us right now and ask your questions!
How to solve certain business problems in your company with Bitrix24? Alone may not be enough. Consulting makes this bridge and fulfills the function of connecting needs and problems to solutions, relying on the experience of our consultants, who already have experience from other cases and business experiences and use of appropriate tools.
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Data-Driven Marketing is a growing trend that shapes the way marketers work. Now it is fully integrated into companies’ strategies, related to Digital Marketing.
Data-driven marketing is no longer an option, but a necessity for companies looking to become agile and efficient in today's market.
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Data is a powerful tool for decision making. But how do you know which data to use?
What should your company measure and analyze to make decisions with an informed approach, beyond just going through the motions of digital transformation or big data analysis projects?
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This type of marketing approach requires a lot of organization, which is why project managers are so important in data-driven organizations for data analysis.
See our page on Data-Driven Marketing and find out a little more.
There are many benefits in using the Kommo CRM for WhatsApp. Here are some:
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