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Google Ads vs. Google Ads Facebook Ads:
Find out the differences

Two large paid media platforms that reach audiences in different environments. What are the differences in performance that impact results?
When it comes to investing in paid media, it is quite common for doubts to arise regarding the best platform to advertise. After all, the Google Ads and Facebook Ads (or Meta Ads) reach audiences at different purchasing moments. For this reason, it is necessary, and even crucial, to understand the differences between each of them, in order to improve the creation of ads and their results.

But first, let's review some basic concepts of each platform to clear up any doubts. Follow us!

What is Google Ads?

In general, we can define that the Google Ads is Google's platform for paid media. With it, we can create ads that can be seen on the search network, display network (partner sites), Google shopping, apps and even YouTube. Practically speaking, Google Ads has all the elements and tools necessary to create ads that can be served in different formats for different channels.


Generally, campaigns tend to be well segmented, and can be configured according to the strategies and objectives of the brand that is carrying out the advertisement. In financial terms, the charge is also made according to the configuration that the brand defined in the campaign, offering even better control of what is being invested.

What about Facebook Ads?

When it comes to Facebook, we are talking about a platform that, in addition to being a social network, also works with advertising, now being called Meta. On the platform, through the ad manager, brands can create paid campaigns for both Facebook itself, Instagram, Messenger and Audience Network, since all these social networks belong to the same group.


Just like Google, on Facebook Ads it is also possible to configure different objectives, formats and types of ads, organized into ad sets, with different segmentations and demographic data filters to generate even more impact on campaigns, taking into account the target audience.

Defining the objective of the Meta Ads campaign - Facebook
Defining the campaign objective on Facebook or Meta Ads
Format in which the ad will be displayed, on Facebook or Meta Ads
Format in which the ad will be displayed, on Facebook or Meta Ads
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What is the difference between the platforms? Which one to advertise on?

When advertising, many brands face a very common question: Which ad platform is the most recommended to promote my offer? To answer this question, we need to understand that the main difference between these two platforms is precisely the purchase intention. From this understanding, you will be able to make a more informed choice.


When we type something in Google, whether we are looking for a product or service, we are already aware of that offer, knowing that it can possibly offer the benefits we are looking for. In other words, users who search on Google are already more intentional and educated about the product or service they want to obtain. However, in the case of Facebook, this process is already a little different.


Users often don't even know they have a problem to be solved — here we are talking about the sales funnel. marketing, where the user advances the steps according to their purchasing consciousness. Generally, ads run on Facebook are to generate brand awareness or spark people's interest in a product or service, through the news feed and ad landing pages, so that they want to learn more about it. respect.


At this point, we tend to work with leads, qualifying them through their purchasing journey. In other words, while on Google Ads we find users more likely to buy, on Facebook we find people who need to be educated, so that they can later buy.


So check your marketing strategies digital marketing industry. If you are looking for faster and more direct sales, reaching consumers who are more aware of their purchase, it may be a good idea to use Google Ads. However, if you want to spark people's interest in your product or service and move them through the marketing sales funnel in order to treat and educate them to ultimately become loyal customers, Facebook Ads would be a good option. recommendation.

Which is the best for generating leads?

Both Google Ads and Facebook Ads are excellent platforms for generate leads capture. However, we need to remember that on Facebook the purchase intention is low, while on Google, it is higher. What does that mean?


This means that, when we come across users who have low purchasing intention, they need to be worked on, so that they can advance through the sales funnel and acquire more awareness and knowledge about the brand's product or service, so that later on they can be convinced to actually buy. In short, this process defines the generation of leads, which are nurtured and well worked on to later become loyal customers. Therefore, Facebook would be the best platform for fundraising.


However, this does not make Google a less common platform for generating leads. Although it is possible, we understand that the purchase intention is much higher, and it is not necessary to capture leads, since the main objective is to sell.

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Generating more results: how to use the two platforms together?

Since Google promotes even higher search intent, it can be efficient to advertise to users who are already at the point of purchase, that is, at the bottom of the marketing sales funnel. This way, you will have fast sales and greater profitability. But if you also want to feed your database and not miss opportunities, you can work on Facebook to collect leads and educate them, until they are finally ready to become SQL (Qualified Lead for Sale).


In other words, on the one hand we have the opportunity to sell directly to warm audiences, while on the other, we have the opportunity to work with cold audiences, making them customers in the near future. This combination promotes sales in the short, medium and long term, ensuring that the brand is always profitable and generating significant financial results.

How the Bytebio can help you with this?

With the growing technological development in the market, we can have new tools and strategies to incorporate into your marketing campaigns. After all, the market is changing, and marketing needs to keep up with new trends to generate significant results.


For this reason, ByteBio is seriously committed to digital transformation, combining marketing and technology to benefit companies. We are positioned towards new marketing trends, leveraging results in paid media. Therefore, if you want even better results on these advertising platforms, Contact Us and answer your questions about our strategies or find out more about our methodology through our consulting.

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