To help you get all marketing insights and trends for CRM in your business, here is an article with the main information you need to know about this topic.
What is the future of CRM from the marketing perspective?
1. Top-notch customer experience
Today, more than ever, business revolves around the customer, customer experience, making customer experience a vital differentiator for a brand.
What's more, this is in the top five list of priorities for 65% of women. MarTechs over the next three years, according to joint research from Forbes and Salesforce.
So, the objective of your business should be to provide a better experience in customer service. Not just to attract new potential customers, but to increase customer loyalty and avoid lost revenue.
2. Adoption of Artificial Intelligence - AI
A Artificial Intelligence - AI or machine learning is exceeding expectations, according to Salesforce research. The 2020 State of Marketing report indicated that the number of marketers who will use AI could jump from 29% in 2018 to 84% in 2022.
A integrating AI into CRM helps us better understand our customers — what they buy, how often, how much, their support needs, and more. This will help us to create a better, more personalized experience for our customers.
3. Data reliability
More than ever, data arrives from more sources and comes in different forms. Salesforce research predicts that marketing professionals used an average of 12 data sources in 2021 and also found that the average number of data management tools used in 2020 doubled compared to 2018.
Furthermore, almost 80% of marketers say that using data can achieve greater customer engagement through data reliability. Considering the many streams that feed the CRM efforts, data management and collection will be fundamental in the moment we are living in and will require solutions such as resources robust enough to meet these needs.
4. Self-service CRM
From a business perspective, the CRM is starting to evolve and this means less support for customer service, reduced support calls and teams focused on business strategy and evolution, such as MarTechs, for example. More and more customers want to find what they need without the help of a real person.
This means that companies are investing more in portals and self-service systems that give customers the tools they need to do things like check and pay outstanding invoices, find product documentation, and log support issues.
To support the self service, it is important that the CRM system is tightly coupled, that is, part of the ERP system integrated into the back-office. This level of self-service requires data from multiple functional areas to be available to the CRM.
5. Ethics and safety above profit
Currently, ethics and data security have become key factors, to the point of becoming even more important than a company's profit. A Brazilian General Data Protection Law (LGPD) - Data Protection Law is already in full swing. Marketers are forced to consider not just what they 'can' do, but more importantly, what they 'should' do.
The most prepared businesses have already started to focus on the changes and are focusing on aspects related to security due to the great potential risks and possible fines. One of the still gray areas of LGPD concerns legitimate interest, or a company's right to communicate without consent. We hope that this right is not overused, and that companies choose to have a transparent consensual relationship with their customers.
6. Integrations with the help of a MarTech
Today, the usability and integrations of new technologies can be helped by companies MarTechs that are promoting many changes and evolutions, especially when it comes to CRM. So, combining both strategies can be very positive for the progress of your business, providing marketing automation at a high level.
What are the benefits of using CRM in Marketing?
the tools of CRM they help process customer data and enable organizations to build better relationships with suppliers and customers. See below what are the benefits of using the CRM in Marketing:
Consolidation of customer data
CRM software centralizes customer data in a single location so everyone has access to the data. The manager can also control access to data. The information that a CRM can collect and store is:
Development of sales performance
O CRM has become an integral part of digital sales processes. Companies have reported an increase in staff productivity and customer retention rates using this software:
Focus on leads and potential customers
CRM collects, stores and organizes customer information from a consumer's interactions with the brand. This information is collected from ethically and with the client's consent.
The customer also shares data when making a purchase or during a support call. This data includes contact information, behavioral information, customer needs and challenges.
By having access to all this information, the marketing team is able to map the profile of leads who could become customers. In addition, collaborating with content aimed at potential customers.
CRM makes sales interactions a more personalized experience for the customer and can also help businesses anticipate a customer's needs before contacting the brand.
Self-sufficient sales funnel
Security in data mining
A data mining is the process of analyzing large amounts of data to discover patterns, trends, and associations.
It has become an important technique in business to understand the customer behavior, make strategic decisions and develop new products or services. It is a great ally of Artificial Intelligence - AI.
In addition to helping to make your business more profitable, data mining can help companies improve their internal processes, making them more efficient and reducing costs. The process of data mining This is based on the analysis of data from a data warehouse or databases such as CRM.
Is your marketing utilizing the full potential of CRM?
The number of customers is increasing and you are also hiring more people on your team. There are more customer interactions, more conversations, more social media posts. People are sharing information through emails and chats, and the spreadsheet is growing in size. It's normal to be overwhelmed.
With CRM everything is tracked, different employees can collaborate and share updated customer data. So, if you are interested in a CRM model, learn more about the services of Bytebio:
How to solve certain business problems in your company with Bitrix24? Alone may not be enough. Consulting makes this bridge and fulfills the function of connecting needs and problems to solutions, relying on the experience of our consultants, who already have experience from other cases and business experiences and use of appropriate tools.
Development
We develop applications that can extend your Bitrix24 to other functions specific to your needs or your business. Furthermore, our development team can create parallel systems or integrate existing systems and ensure that all your digital needs are met.
Parameterization and Implementation
we leave the Bitrix24 configured according to the needs of your business, through parameterizations, configurations, customizations and mainly through implementation work, respecting the company's culture and its current situation.
Increase employee adherence to processes and tools appropriate to the company, such as Bitrix24, improving the user experience and internal communication.
Improvement in Project Control
Planning, execution and management of your projects aligned with a fluid process.
Optimization of Internal Processes
Optimization of internal processes, simplification of routines and operational fluidity.
Data-Driven Marketing is a growing trend that shapes the way marketers work. Now it is fully integrated into companies’ strategies, related to Digital Marketing.
Data-driven marketing is no longer an option, but a necessity for companies looking to become agile and efficient in today's market.
The main idea is to make the best use of the data you have already collected. This way, you can better understand your target audience, improve the customer experience, and drive growth.
Data-driven marketing applies to the use of online advertising channels in order to collect user data through specific tools that allow you to track users' actions on websites or applications.
It allows Marketing professionals to be proactive and anticipate market trends, optimizing decision making.
Data is a powerful tool for decision making. But how do you know which data to use?
What should your company measure and analyze to make decisions with an informed approach, beyond just going through the motions of digital transformation or big data analysis projects?
“Data-driven culture” goes far beyond technical skills; It requires cultural changes within each department where those working on behalf establish goals as well as metrics that can also track progress.
Data-Driven Marketing is all about using insights to optimize digital campaigns and improve the customer experience.
This type of marketing approach requires a lot of organization, which is why project managers are so important in data-driven organizations for data analysis.
See our page on Data-Driven Marketing and find out a little more.
There are many benefits in using the Kommo CRM for WhatsApp. Here are some:
Easy lead generation and tracking
When using the Kommo CRM for WhatsApp, companies can easily generate leads and track them until sales are completed. This helps increase your conversion rates and sales numbers.
Advanced CRM functionality
O Kommo CRM comes with all the functionalities of a complete CRM solution including lead management, customer engagement, sales tracking, etc. This makes it a powerful tool for managing your business.
Easy team collaboration
Like Kommo CRM is cloud-based, it's super easy to collaborate with your team members. This allows everyone to work together effectively and concisely.
Easy communication with your customers
to Kommo, you can easily communicate with your customers, allowing you to provide great service and build a trusting relationship.
Data management and analysis
O Kommo CRM allows you to easily organize and manage your data. This makes reporting and analyzing your business metrics easier.
Great for businesses with a large customer base
If your business has a large customer base and you want to engage with all of them through WhatsApp, then Kommo CRM is a great option.
Social networks or WhatsApp
If the customer starts a conversation with your company through a social network and wants to continue later, through WhatsApp itself, everything is in one place, in an integrated way. The CRM function allows exactly this: you can manage your company's contacts, regardless of the channels through which it is used, bringing the concept of omnichannel to your company.