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Sales funnel: learn how to optimize it
for large companies

Is your business evolving quickly and you don't know how to assertively organize the sales funnel? See this article on how to optimize it!
For a business to thrive, it needs a streamlined sales process and a high lead conversion rate. Today, in an increasingly competitive scenario, companies struggle because they use sales funnels complex and with insufficient customer engagement, which harms your revenue.

Basically, a sales funnel is the customer journey from the moment they connect with your company.

It starts with awareness and interest and ends when a prospect buys from the company. After the first purchase, the company can transform the customer into a long-term buyer.

So, it is clear that The sales funnel is an important structure in any business — but, mainly, in those that are experiencing great growth.

In this article, we seek to explain how large companies can optimize the sales funnel with the help of good market tools. Have a good read!

What is a sales funnel?

O sales funnel is an illustration of the stages a prospect goes through before becoming a customer. It resembles an inverted pyramid — it starts with many of your potential customers at the top.

And as your sales reps begin to engage with them, only the most qualified prospects move on to the next stage and ultimately the close. Therefore, at the bottom of the sales funnel are your most committed customers.

The sales funnel and the buyer's journey are the two sides of the buying process.
Broadly speaking, the buyer's journey is the process customers go through before purchasing. It is typically divided into three stages:

  • Awareness (top of the funnel): the buyer becomes aware of their problem or issue. They look for solutions, discover products or services and look for opportunities.
  • Consideration (middle of the funnel): the buyer evaluates different products to face challenges and interacts with sellers.
  • Decision (bottom of the funnel): the buyer decides the solution for their needs.
Manage commercial processes in a simple and visual way. Discover the Sales Funnel in CRM Bitrix24

Why is a sales funnel important?

Um sales funnel helps you understand what potential customers are thinking and doing in each stage of the purchasing journey.

These insights allow you to invest in the right marketing activities and channels, create the most relevant messages during each stage, and turn more leads into customers.

How to optimize the sales funnel?

O sales funnel it simply describes how leads move through your sales process from start to finish.

If you look at the number of leads coming into your funnel and the number of customers converting, you'll probably find that there's a big drop-off. Sometimes prospects drop out of your funnel when their needs don't match your services.

Although it is almost impossible to retain all potential customers entering your funnel, it's important that your sales team strives to retain those who are ready to buy.

But given the volume of leads filling your funnel, sales teams have a hard time converting leads into customers because they can’t tell hot from cold.

This results in unqualified warm leads at the top of the funnel that fall out due to slow response times or remain stuck in the middle of the funnel, eventually becoming cold leads. For a company, this means missing out on golden opportunities. And, this is just a leak. There are other ways to lose leads in the sales funnel.

So how can you identify and stop leaks to capture all the potential revenue in your funnel?

Use software sales funnel as a CRM, where you can qualify leads, track their activity at each stage of the buyer's journey, and automatically follow up at the right time.
The adoption of a CRM with sales funnel management capabilities positively impacts the performance of sales teams.

But what most users don't realize is that it's not just a bank of customer data — is also the most beneficial tool for funnel building and pipeline management.

It helps you define your sales process, identify leaks in the sales funnel and optimize the conversion process to reduce leads to the bottom of the funnel.
This article may interest you "What is Bitrix24"?

Discover the sales funnel in CRM Bitrix24

With this tool, you can make the management of commercial processes in a simple and visual way. This way, your team saves time and you can invest more knowledge in strategies that generate even more results for the organization.

As a result, you have automatic lead and deal distribution, rules-based lead qualification, custom steps, and a complete organization for you to place your your business at the top.
Do you want to know more about how this tool works? Get in touch with our experts and discover how the steps of sales funnel can become easy and satisfying for your business!

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