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Reach potential customers with Database Marketing strategies

Find out everything about Database Marketing and how this strategy can be beneficial for you to nurture your current customers!
How does your business target potential B2B customers?

Do you send piles of unwanted junk mail while making many cold calls a day? Or do your strategies involve marketing databases, careful research, personalized contacts, and meticulous relationship building? If your answer is the latter, you are probably using database marketing.

Real-time data. Actionable insights. 360° views. Customized engagement strategies. Omnichannel campaigns.

It's a fact: these may be buzzwords, but they are also essential for effective marketing and business growth. And the Database Marketing is the key to them all.

So what is it database marketing and why is it important for digital business strategies?

What is Database Marketing?

Database marketing is a form of direct marketing. It involves the customer data collection No. sales funnel, such as names, addresses, emails, phone numbers, transaction histories, customer support tickets, and so on.

This information is then analyzed and used to create a personalized experience for each customer or to attract potential customers.

For example, traditional direct marketing involves creating direct mail pieces, such as brochures and catalogs, and sending them to a list of current or potential customers, hoping to get a positive response.

As MarTechs apply database marketing taking this strategy a step further, seeking to understand how customers want to be marketed to and then applying those insights to meet customer needs through the best channel.
This article may interest you "What is Martech?"

What are the benefits of Database Marketing?

Today's consumers expect a personalized experience with your brand. To deliver one, marketers need a unified view of every customer at every touchpoint.

Only then can they understand the customer journey and engage them in a meaningful way. So, the strategies database marketing make it easier and more practical, significantly increasing your business revenue.

Customer databases can help you:
  • Identify customer groups - from your most loyal, high-value customers to first-time customers and one-time buyers;

  • Create detailed customer segments based on demographics, behaviors, or even personal interests
  • Develop highly personalized messages for current and potential customers;

  • Determine the best channel and time to engage customers;

  • Improve your marketing efficiency by not wasting time and money sending campaigns to those who are unlikely to respond;

  • Create effective loyalty programs that provide the right incentives for repeat purchases;

  • Improve customer service by providing your support team with a 360° view of customer interactions with your brand.

How to build my own database for Marketing?

Before you can use this data to inform your marketing strategies, you need to collect it.

According to professionals Martechs, there are several ways to build your brand database, depending on the types of interactions you have with your audience and the ways you typically deliver information and content.

So, here are some of the most effective ways to grow your customer database:

  • Content Marketing;
  • Web forms;
  • Transactions;
  • E-mail marketing;
  • Social media;
  • LinkedIn;
  • Events;
  • webinars;
  • Researches;
  • Coupons, discounts and exclusive offers.

Additionally, it’s also good to know which database marketing category your brand falls into: business-to-business (B2B) or business-to-consumer (B2C). This will help you determine what type of information will be most important to capture for your customer database.

How can you use the collected database?

Once you've collected your customer data, it's time to put all the pieces together and leverage your brilliant customer database. So stop maximize the potential of your database, here are some tactics you can implement:

  • Segment your audiences and send targeted email campaigns;
  • Remind your customers and subscribers to engage;
  • Present your brand’s product advertisement and improvements;
  • Create targeted social media campaigns;
  • Conduct focus groups and surveys;
  • Identify possible problems in your process.
This article may interest you "What is Analytical Marketing, how to apply it and its benefits"?

CRM tools and databases

O marketing of relationship It's an important part of any database marketing strategy, and to be a good relationship manager, you need a customer relationship management (CRM) tool.

The goal is to take all the hard work and analysis you've done regarding customer profiling and customer segmentation and then create marketing campaigns that will attract and retain those customers. A good CRM software will help you automate and oversee the entire customer lifecycle, end-to-end.
An intuitive CRM will enable you to employ your database management strategy, enabling you to:
  • Track leads: be sure to track the leads and prospects that enter your sales funnel to maximize your outreach effort.

  • Monitor campaigns: PPC (pay-per-click) campaigns can be effective for your business if you can segment based on visits to your website, and a CRM can help you monitor these data points.
  • Promote loyalty: Create exclusive marketing campaigns for your most loyal customers, providing them with special offers and discounts to ensure they are satisfied.

  • Increase sales: Sometimes your best customers just need additional information to make a purchase, whether it's product details or warranty information. If you’ve ever received a “this item is still in your shopping cart” follow-up email, then you’ve received an automated email from a CRM tool.

  • Keep data: Maintaining your database and eliminating old or outdated information can be onerous and expensive, but having a CRM makes it simple and easy.

How do I know if Database Marketing is right for my business?

There's no denying it, creating a marketing database can seem time-consuming and complex.

Chances are you're already doing something that counts as database marketing, whether you have a special onboarding email tailored for new customers or you're using direct marketing to develop a telesales team.

And if not, that's okay — take baby steps. There's no need to jump directly into predictive analytics if you're just starting out or new to working with data.

We are experts in combining Marketing with Technology - MarTech and the tip is that you start with some simple data or creating a campaign to collect initial data.
But, if you are interested in the subject and want consultancy to understand how these techniques can help your business, talk to our team!

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