In an increasingly globalized world, we tend to care more and more about individuality of our brand. After all, several competitors appear along the way, in order to compete with the public. However, in order for us to gain brand authority, and consequently, in gaining customers, it is necessary to invest in innovation through digital transformation.
For many businesses, this technological innovation process can be a challenge — as innovation needs to be stimulated with the right tools and strategies. Want to know more about the subject? Check out these 3 tips to encourage an innovative culture in your business.
1. Foster creativity
First of all, to stimulate an increasingly innovative organizational environment, we must open space for creativity. Furthermore, many entrepreneurs and managers tend to confuse innovation with creativity.
Practically speaking, we must understand that creativity is nothing more than the ability to generate new processes, while innovation is the process that transforms innovative ideas into reality.
For this reason, encourage a creative culture within your business, as well as the opportunity for training, courses and workshops to unleash new skills and competencies among professionals! In addition to contributing to a better and more strategic internal environment, we also reduce the turnover rate.
2. Make your employees more involved in the processes
Encouraging employees to express themselves and discover other ways to carry out their activities also effectively contributes to an innovative culture! After all, when we give our professionals the opportunity be aware of the processes and leaving them freer to give their opinions and conduct activities, we awaken a creative sense.
When this creativity is anchored in opportunities — whether through tools or strategies — it becomes an innovative object, efficiently contributing to the development of more interesting products and services for consumers.
3. Follow market developments
No less important than the tips mentioned above is understanding that market demands are constantly changing. Therefore, it is crucial monitor the evolution of competition, consumer behavior, new strategies and acquisitions that emerge to optimize business processes, and among other processes related to the market as a whole.
With this data collected, your company “does not fall behind” and moves forward with its main current demands, seeking to deliver the best for both employees and end customers. Therefore, don't forget to invest in market research to understand even better the importance of innovation within your company and how it is being conducted.
What is the current innovation scenario in Brazil?
The current innovation scenario in Brazil is quite interesting. We have a lot of room to grow, but we are already seeing some companies emerge that value this type of work environment.
Furthermore, the Brazilian market has shown a growing interest in innovative products and services in recent years. Therefore, it is essential that your company does not fall behind and starts investing in this type of environment and culture.
In February 2020, the National Science, Technology and Innovation Indicators were published by Ministry of Science, Technology, Innovations and Communications, with an important portrait of the Brazilian scenario. The indicators deal with Applied Resources, Human Resources, Training Grants, Scientific Production, Patents, Innovation and International Comparisons.
Although the increase in investments for R&D, the country still remains at a disadvantage when compared to other countries, as it occupies 69th position in the Global Innovation Index in a ranking with 127 nations. International experience shows that it is necessary to increase investments to stimulate the economy.
Even though the country has great challenges, it is necessary to mention that there are notable initiatives and companies in Brazil, such as:
Nubank is a Brazilian fintech that develops simple, secure and 100% digital solutions. Today, it is the largest independent digital bank in the world and has more than 20 million customers across Brazil. An opportunity was perceived due to high rates and interest combined with an inefficient banking service on the part of its competitors.
iFood is one of the most innovative brands on the market. Considered the largest food tech specialist in Brazil and leader in online food delivery. The delivery facilitating proposal reaches more than 100 Brazilian cities.
According to Sales Force, 4 million orders are currently placed per month on the app, which has more than 20 registered restaurants.
Innovation is a differentiator that will make your company increasingly visible in the market, in addition to offering new perspectives and opportunities for those who work there.
What is the difference between process and product innovation?
It should be noted that there are some basic differences when talking about process and product innovation. If a commodity is established in the manufacturing process or on the market, the nature of the modifications changes the objective of the product to focus on the processes, resulting in a constant effort that aims to optimize performance, reduce costs, increase productivity and quality.
There are some characteristics capable of helping to determine the focus of innovation for business and the market, which are:
When a product has a slow technological life cycle, its rate of process innovation becomes higher;
The standardization of a product generates greater process innovation;
Innovations in processes are stimulated by ideas aimed at operational optimization and cost reduction;
Product innovations are driven by technology and market trends.
In relation to goods, the difference between processes and products is quite clear. For example, in the automobile segment, the process of developing a new good presents a clear distinction in relation to the development of new production processes.
How important is it to apply innovation management?
If you think that adhering to innovation management through digital transformation It's a matter of choice, you need to rethink your way of look at the market. It is precisely the successful implementation of this set of practices that prevents the business from stagnating in its niche, in addition to acting directly on the processes that lead to achieving economic sustainability.
This includes both meeting legal social and environmental requirements and satisfying customer expectations and needs. Without innovating in a systematic way, achieving these goals becomes practically impossible. Mainly in aspects such as management processes, primary processes and organizational processes. All business processes, therefore, are designed in the long term and with well-defined strategies.
As if these reasons were not enough to highlight the relevance of process innovation for a business, it is worth highlighting the role of this set of practices in a company. This management model is responsible for boosting the company's operations, since, through it, it is possible to solve problems, improve processes and boost sales. I.e, innovation is synonymous with success.
Signing Off
Did you like the tips? As we have seen, innovation is a crucial element for competitiveness in the market. After all, we are in constant movement, and there is nothing more strategic than following this movement and producing more assertive strategies to generate good results.
So, now that you know the best tips for implementing a culture of innovation in your business, how about learning a little about digital transformation? Talk to us or find out more about our digital transformation consultancy that can bring even more intelligence to your business.
How to solve certain business problems in your company with Bitrix24? Alone may not be enough. Consulting makes this bridge and fulfills the function of connecting needs and problems to solutions, relying on the experience of our consultants, who already have experience from other cases and business experiences and use of appropriate tools.
Development
We develop applications that can extend your Bitrix24 to other functions specific to your needs or your business. Furthermore, our development team can create parallel systems or integrate existing systems and ensure that all your digital needs are met.
Parameterization and Implementation
we leave the Bitrix24 configured according to the needs of your business, through parameterizations, configurations, customizations and mainly through implementation work, respecting the company's culture and its current situation.
Increase employee adherence to processes and tools appropriate to the company, such as Bitrix24, improving the user experience and internal communication.
Improvement in Project Control
Planning, execution and management of your projects aligned with a fluid process.
Optimization of Internal Processes
Optimization of internal processes, simplification of routines and operational fluidity.
Data-Driven Marketing is a growing trend that shapes the way marketers work. Now it is fully integrated into companies’ strategies, related to Digital Marketing.
Data-driven marketing is no longer an option, but a necessity for companies looking to become agile and efficient in today's market.
The main idea is to make the best use of the data you have already collected. This way, you can better understand your target audience, improve the customer experience, and drive growth.
Data-driven marketing applies to the use of online advertising channels in order to collect user data through specific tools that allow you to track users' actions on websites or applications.
It allows Marketing professionals to be proactive and anticipate market trends, optimizing decision making.
Data is a powerful tool for decision making. But how do you know which data to use?
What should your company measure and analyze to make decisions with an informed approach, beyond just going through the motions of digital transformation or big data analysis projects?
“Data-driven culture” goes far beyond technical skills; It requires cultural changes within each department where those working on behalf establish goals as well as metrics that can also track progress.
Data-Driven Marketing is all about using insights to optimize digital campaigns and improve the customer experience.
This type of marketing approach requires a lot of organization, which is why project managers are so important in data-driven organizations for data analysis.
See our page on Data-Driven Marketing and find out a little more.
There are many benefits in using the Kommo CRM for WhatsApp. Here are some:
Easy lead generation and tracking
When using the Kommo CRM for WhatsApp, companies can easily generate leads and track them until sales are completed. This helps increase your conversion rates and sales numbers.
Advanced CRM functionality
O Kommo CRM comes with all the functionalities of a complete CRM solution including lead management, customer engagement, sales tracking, etc. This makes it a powerful tool for managing your business.
Easy team collaboration
Like Kommo CRM is cloud-based, it's super easy to collaborate with your team members. This allows everyone to work together effectively and concisely.
Easy communication with your customers
to Kommo, you can easily communicate with your customers, allowing you to provide great service and build a trusting relationship.
Data management and analysis
O Kommo CRM allows you to easily organize and manage your data. This makes reporting and analyzing your business metrics easier.
Great for businesses with a large customer base
If your business has a large customer base and you want to engage with all of them through WhatsApp, then Kommo CRM is a great option.
Social networks or WhatsApp
If the customer starts a conversation with your company through a social network and wants to continue later, through WhatsApp itself, everything is in one place, in an integrated way. The CRM function allows exactly this: you can manage your company's contacts, regardless of the channels through which it is used, bringing the concept of omnichannel to your company.