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WhatsApp Business API Discontinuation

WhatsApp Business Api Discontinuation
A Kommo has ended support and maintenance for the whatsapp business API, impacting companies that use this solution to manage your customer communications. This change brings an invitation for users to migrate to the WhatsApp Cloud API, which features enhanced features and a more flexible framework. In this article, we’ll explore the key differences between these two versions, highlighting the benefits and what businesses can expect when making this transition.

Main impacts of discontinuation

The decision of Kommo to close the integration with WhatsApp Business API brings the following implications:
  1. Interruption of updates: Without continued support, your API will no longer receive security updates, bug fixes, or new features. This can reduce the effectiveness of your integration over time.
  2. End of technical support: From October onwards, the Kommo will no longer provide technical support for the WhatsApp Business API. Businesses will need to seek alternatives to resolve operational and technical issues, should they arise.
  3. Limitations for recharging balance: A Kommo also set September 20, 2024 as the last day to top up balances for paid messaging. Without top-up, businesses will lose the ability to initiate conversations with templated messages, which could limit interactions with customers who rely on notifications or scheduled messages.
  4. Unable to add new numbers: After the discontinuation, businesses will no longer be able to add new numbers to the WhatsApp Business API integration. This will affect account expansions or changes that use different customer service numbers.

Why migrate to WhatsApp Cloud API?

O WhatsApp Cloud API is a powerful solution for companies that want to improve customer service and communication. Offered directly by Meta, the cloud service provides a series of advantages for the managing interactions via WhatsApp, providing scalability and flexibility, ideal for businesses of different sizes. Some of the main benefits are:

Scalability without infrastructure complexity

Being cloud-based, WhatsApp Cloud API eliminates the need for on-premises infrastructure, reducing complexity and operating costs. Businesses can focus on scaling their services without worrying about server limitations or maintenance.

Updates and direct support from Meta

As an official solution, Cloud API receives regular updates and new features directly from Meta. This ensures that companies are always aligned with the latest best practices and innovations, without relying on intermediaries for technical support.

Simplified integration with CRM and other platforms

WhatsApp Cloud API offers great compatibility for integrate with CRM systems and marketing automation. This makes it possible to centralize data and automate processes, such as answer frequently asked questions or send automatic notifications, making the experience more efficient for both customers and operators.

Greater control and security

Being operated by Meta itself, the Cloud API follows the highest security standards, protecting information and ensuring the privacy of communications. In addition, the company maintains full control over conversations and API access, with the ability to define permissions and monitor activity in real time.

Ease of sending messages on a large scale

With Cloud API, businesses can send bulk messages, such as notifications, updates, and confirmations, directly to their customers. This simplifies communication at scale and ensures a consistent and fast experience without the risk of system overload.

Access to advanced analytics tools and metrics

Another significant advantage of WhatsApp Cloud API is the ability to access detailed metrics on the performance of messages sent and received. These insights are essential for businesses to adjust their strategies and improve efficiency. data-driven communication.
Integrate Artificial Intelligence em WhatsApp support and other channels in Kommo to ByteGPT.

Migrating from WhatsApp Business API to WhatsApp Cloud API Kommo

With the discontinuation of support for Kommo for WhatsApp Business API, migrate to WhatsApp Cloud API has become a viable alternative for companies that want to maintain effective communication with their customers. To migrate from WhatsApp Business API (WABA) for the WhatsApp Cloud API on Kommo, follow these steps:

1. Delete the current provider number

Before you begin the migration, please remove the phone number from the WhatsApp account associated with your current provider in Meta's WhatsApp Manager. Contact your provider's support for assistance or perform the deletion manually.

2. Access the Kommo

In your account Kommo, go to Settings > Integrations and locate the WhatsApp Cloud API widget.

3. Start the connection

Click +Install and, when asked about previous use of the number, select the corresponding option:

  • If the number was used with another integration of Kommo, choose Yes, with the integration of Kommo WhatsApp and specify which one.
  • If the number was used on the WhatsApp or WhatsApp Business app on your phone, choose Yes, on my phone using the WhatsApp or WhatsApp Business app.
  • If the number has never been used with WhatsApp, choose No, never used with WhatsApp.

4. Authenticate with Facebook

Click "Continue with Facebook" and log in to your personal Facebook account. Follow the instructions to select or create a business portfolio, WhatsApp Business Account, and WhatsApp Business Profile.

5. Verify phone number

Enter your phone number and choose your verification method (text message or phone call). Enter the code you received to confirm.

6. Complete the setup on the Kommo

After verification, you will be redirected back to Kommo. Click Connect this number to complete the process.

Tips for a smooth transition

  • After migration, the number cannot be used in other WhatsApp applications or other WhatsApp accounts. Kommo.

  • A Kommo offers a source merge feature that lets you continue ongoing conversations, transfer templates, and automatically reset automations, making the transition easier.

  • If you are migrating from integrations like WhatsApp via Twilio or Gupshup, support for those migrations will be available soon.

By following these steps, you will ensure a smooth migration to WhatsApp Cloud API in Kommo.
Learn more and see the detailed step by step migration No. WhatsApp Cloud API Connection Guide Kommo.

Conclusion:

The discontinuation of whatsapp business API from Kommo in October 2024 represents a major shift for companies using the WhatsApp for customer service. The migration to the WhatsApp Cloud API offers significant benefits such as direct support from Meta, continuous updates, and simpler, more scalable infrastructure. With this transition, companies can modernize their communications and ensure a stable, efficient, and secure service to better serve their customers and improve engagement.
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