Blog Bytebio

Core Web Vitals: understand the new Google update in 2021

Learn the main metrics that make up Core Web Vitals and how you can optimize them to get more traffic to your website!
If you want your business to grow in the digital environment, improve your website's position in search engines can be an efficient alternative to this.

However, even if you know the way and have your objective well defined, making a website's ranking more positive can be a battle, especially with regard to constant updates to the Google algorithm.

Therefore, if you want to stay on top of all Google updates and still get your website to rank in a privileged position, you need to know what it is Core Web Vitals.

This update, launched by Google, allows the user experience is improved through a set of techniques related to metrics.

In this context, in this article we will help you delve deeper into the topic Core Web Vitals, how important it is and how you can use it to provide better results for your website. Good reading!
See how you can correct your mistakes of Google PageSpeed ​​once and for all.

After all, what is Core Web Vitals?

Core Web Vitals refers to a set of metrics that is based on the fundamental aspects of the user experience: loading, interactivity and visual stability.

In this sense, if you want to have a website ranking in a good position on Google, you need to pay attention to these three points and more than that, you need to apply them assertively in your web strategy to achieve a good digital transformation for your business.

So, in a simplified way, Core Web Vitals can be understood as a set of elements of a website that directly affects the user experience.

Why are these metrics important?

Basically, one of the most important factors for Google when it's ranking your website is user experience — and that's exactly what Google does. Core Web Vitals It represents.

In general, all Core Web Vitals They affect not only the user experience, but also the performance of your pages in search engines. After all, if you are focusing on making your website optimized, Google, through an analysis carried out by algorithms, will artificial intelligence, you will understand that you are a potential site to be in the top positions in search results.

Therefore, the scores your website has are used to determine what the user experience of your website is like. For this reason, if you want to keep up with market changes and apply them assertively in your business, starting to do this now can be very advantageous for your website's organic traffic.

Efficient strategies for SEO

Once Core Web Vitals is all about making your website more positive, you can — and should — implement it through efficient strategies for SEO.

To do this, understand how user behavior works within your website through analyzes and audits can help you leverage the three fundamental pillars for Google to better rank your pages in search engines.
A slow website will likely lose conversions and revenue. Your website is Speed enough to convert visitors into customers?

How are Core Web Vitals measured?

So far, we have explained what Core Web Vitals are. In this context, you may be wondering how you can measure it on your website.

Firstly, it is important to understand that for you to measure the Core Web Vitals, it is necessary to use a combination of data and metrics, see below:
LCP - Largest Contentful Paint
LCP refers to the rendering time of images or visible text blocks present on your website. Therefore, when your website has a loading time greater than 4,0 in terms of this metric, users' bounce rates may increase — and they will leave your website more easily.

By optimizing the LCP, you can focus on one of the main points of the Core Web Vitals, making your website more friendly to Google's algorithm.
FID - First Input Delay
Already IN It concerns the interactivity and response time of your website for users. In order for you to improve your score when it comes to this metric, the performance of your pages must be optimized.
CLS - Cumulative Layout Shift
Lastly, CLS is the metric that refers to the visual stability of your website.

Therefore, if your CLS is not less than 10%, it is likely to harm your Core Web Vitals, as well as the user experience and their stay on the page.
Therefore, to measure it in an easy, practical and assertive way, you can use some of Google's main tools. Are they:
Google Search Console
Through the Google Search Console, you can access your report with the main metrics considered by Google.

Through this report, you can analyze which are the best and worst URLs on your website and how you can leverage them to improve the user experience.
PageSpeed ​​Insights
Although this tool does not show exactly all the URLs on your site and where they can be improved, it does Pagespeed evaluates your website's score on several aspects, providing insights so you can correctly apply Core Web Vitals.
Check your score
See how you can create one optimization strategy of Core Web Vitals that is perfect for your website.

How to improve your Core Web Vitals score?

In 2021, it was confirmed that the Core Web Vitals has become a search ranking factor since there was a Google experience update.

Basically, content remains king, but now the technical side of SEO gains a little more importance — and if you want to stay ahead of your competitors when it comes to these concepts and their improvements, you need to improve your score in Core Web Vitals.

So how can you do this?

Firstly, a good tip is to analyze performance reports and metrics that show how your website is behaving. In this line, you can verify that reduce Javascript execution might be a good idea.

Additionally, we bring implement lazy loading It is also an excellent alternative so you don't compromise the speed of your website. This way, as users scroll down the page, the images and content will appear, instead of everything at once.

Finally, reducing the overall size of pages, compressing images and improving server response time are also good practices that will have a good impact. Core Web Vitals for your website.

In addition to Core Web Vitals:

How to have a website that pleases the algorithm?

So far, we have introduced you to the concept of Core Web Vitals and how you can improve your website metrics. But what can you do beyond that?

To achieve good numbers in terms of traffic and gain user loyalty on your digital channels, you can work on a strategy focused on analytical marketing.

Additionally, create a content planning accordingly with your persona's needs and interests is also an efficient way for you to stand out and improve your position in search engines.

Finally, we hope that today's text has helped you understand what it is Core Web Vitals and how focusing on user experience will help you get more qualified leads.
A Bytebio is an expert in Google's new Core Web Vitals metrics and we can help you make your website your audience's favorite place. Get in touch and find out a little about our solutions!

These services may interest you

See some of the areas we can work on in your business
Join the Bytebio with your marketing sector and with the agencies that help you to increase the performance of your business.
Discover the potential of your organization's data with BI tools
We provide guidance on the Data Use, Privacy and Cookies Management Policy
Have more authority in Google search engines.
Good security practices, routing (DNS), performance...
Expand the intelligence of your business, with technologies

Learn more about