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4 steps to start
Email Marketing automation

Learn how to start your automated email marketing strategy, essential for boosting your marketing campaigns!
O e-mail marketing campaigns It is one of the most traditional and reliable marketing strategies out there.

When the right elements are put in place, emails can be your ultimate weapon in marketing and improving your marketing campaign, but ultimately, what is email marketing automation?

Email marketing is basically the sending email campaigns automatically based on triggers (or streams of automation work), categories or segments, and schedules that you create and define.

You no longer need to manually type and send a hundred emails every day (very time consuming!). Now you can organize a set of messages and schedule when and who should receive them!
Email Marketing Automation | Bytebio
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How to do email marketing automation in practice?

1- Choose an automation tool
e-mail marketing campaigns

When choosing a platformsearch credibility, reliability and continuous professionalism. Anything else would result in your emails ending up in the spam folder, with a low conversion rate and virtually no open rate.

Look for people who know what they are doing.
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2- Build personas

If you are reading this and don't have your established customer personas, stop everything — yes, really — and focus on this.

Before even considering how automate emails for your customers potential, you need as much information about them as possible - and not just their function.

You must have a solid understanding of who your best customers, what triggers their interests and how they measure success or solving a problem.

3- Personalize email communication

No two perspectives are truly the same. Although their characteristics may be identical, their wants and needs are often very different.

If you treat all potential customers Likewise, by dumping them in a giant email trail, you'll annoy people, which will undoubtedly leave them with the impression that you don't understand their needs and won't be able to help.
Email marketing automation | Bytebio
But if you customize each one for the stage of sales cycle where your lead is, what their behavior is like on your website and the needs of each persona, you will see success.

4- Optimize your emails for mobile

We know that emails can be accessed by smartphones and laptops, but the settings for both are quite different, so you need to work on how the email looks when opened on either device.

Create an email design mobile-friendly It is truly imperative with the existing and growing mobile open rate of 68%. Additionally, improve your mobile-friendly design by adding enough click space for links.

Keep your emails concise and make an effort to create catchy subject lines.
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How can an email marketing strategy support your business?

Having an email marketing strategy allows marketers to layout their email advertising process in advance. In turn, other business stakeholders can know what they need to do at each moment, thus ensuring synchronicity when implementing an email campaign.

We are experts in combining Marketing with Technology - MarTech. So, if you are thinking about investing in the area and want specialized consultancy on the subject, count on the experts at Bytebio!
We are prepared to help you develop a successful email marketing strategy!

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