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Audit of SEO: Learn how to increase your lead generation

Learn what the main points of a Security Audit are SEO Advanced and how to maximize your visibility in Google search results!
The journey of a thousand optimizations typically begins with a single step — the Audit of SEO. You have to know where you are to get to where you want to be and that's where the Performance Audit comes in. SEO.

Where you want to be is anywhere people are looking for you — your products, your services, or things you know a lot about.

This means that maximize your visibility in Google search results and other search engines is essential.

An audit of SEO it's your roadmap for how you'll eventually get there. In fact, it will reveal problems with the SEO from any website so you can sort them out and start ranking where you belong.

Do you know the most important areas of a website that you should evaluate?

Your Audit SEO Is it as complete as it could be? Well, we are here to help you get the best rankings, Bandwidth and conversions you want through a Audit of SEO Advanced!

Why do you need Audit SEO?

A Audit of SEO helps find weak points in website optimization, making it possible to fix existing errors and increase search traffic.

Additionally, the audit allows you to find:

  • Portrait of the target audience.
  • Collect primary information about the project.
  • Evaluate metrics SEO current.
  • On-page optimization. It helps you customize meta tags and other optimization parameters.
  • Backlink tracking.
  • Additional optimization related to the specifics of the work.

Basic points for an Audit SEO:

  • Domain Factors: include the domain name, age, history and other factors you need to know.
  • Page Level Factors: learn what matters when auditing EAT, headlines, cannibalization of key words, user engagement and more.
  • Content length: your audit SEO You should evaluate the content, image links on a specific page, and how the content is organized throughout the site.
  • Duplicate content issues - Content Pruning:
    learn to identify these issues quickly as part of your Security Audit. SEO so you can fix them later.
  • Website Content Factors: include schema markup, site architecture, organic click-through rate (CTR), and more.
  • Website updates: Learn why monitoring ongoing website changes is crucial and how to identify key issues that may occur in the process.
  • Link Profile Audit: learn how to identify and stop problematic links from harming you - as well as some of the key tools you can use.
  • Technical factors of SEO: Learn how to identify the most common issues, including issues with the robots.txt file, sitemaps, and image optimization.
Is your goal to grow? We can help you through consultancy in SEO!

What does an Advanced Audit look like? SEO?

This type of audit SEO It is widely used by professionals MarTech that covers the technical aspects of your website, including on-page elements, URL structure, site structure, and indexing. For example, checking your XML sitemap and identifying low-CPR metadata are included in an advanced sitemap audit. SEO.
One of the advanced audit of SEO is usually done before banklink and content audits as it focuses on troubleshooting that prevent search engines from indexing or crawling your site properly.
See how you can create one optimization strategy in SEO that is perfect for your website.

Google Search Console for Auditing SEO

This website auditor SEO optimizes, debugs and monitors your website, and you don't need in-depth knowledge of HTML to use it. Here are some elements suggested by professionals in MarTech, in which the tool can help optimize:

  • Mobile First - Optimization of your website for mobile;
  • Crawl errors on your website;
  • As key words that are currently classified on your website;
  • The number of web pages indexed by Google;
  • Website-related metrics are important to you, such as impressions, clicks, average position, and average click-through rate (CTR).

How to start carrying out a Security Audit SEO technician?

Perform a Audit of SEO It's quite technical and complicated. It might not seem like the most exciting activity in the world if you're not a very tech-savvy person, but it can really increase your website's performance and revenue in ways you'd never imagine if done correctly.

Always evaluate website visibility

One of the strategies SEO Most important is ensuring that your website and the content within it are accessible to users to provide the best experience possible (which in turn ensures accessibility for search engines to index your content).

Build internal links

Internal links convey link equity on your own pages and as such are vital to forming authoritative hierarchies on your site.

A simple and time-honored way to build internal links: When creating new content, search the site for older related content that, ideally, has generated some equity; then locate the anchor text within the old content to link to the new content.

Build external links

Earning links from a diverse set of authoritative domains is the essence of increasing Domain Authority. A simple way to create external links is search resource lists that can present your content realistically and link to you.

Identify and fix duplicate content

Google is smart enough to know whether or not you are intentionally and maliciously duplicating your website content to clog the SERP with your website URLs.

Therefore, it is important that you carry out a complete analysis to correct this type of duplication. Otherwise, this could penalize your website and you will not be able to rank for the terms you are interested in, harming the profitability of your business.

Always check that meta tags are optimized

Meta tags consist of a meta title and a meta description. They help Google determine the content of the page it is crawling and are two of the biggest factors Google takes into account when determining the ranking order of pages.

They also help users searching search results determine the content of your page and as such act as promotions for your content.

Using your vertical-specific keyword research, write and rewrite your meta tags, making sure to optimize them for the keywords that will help them appear in search.

Especially with meta tags, while this is also important for the overall website copy, you want to avoid keyword stuffing for the sake of keyword compression, also known as keyword stuffing.

Here are some meta tag best practices:
  • 1
    Titles
    Google displays the first 50-60 characters of your title. After that, he truncates the title with an ellipsis. Not only can this lead to vital keywords being omitted from tracking, but it also doesn't look good on the SERP. Keep your titles under 60 characters and 90% of them will avoid truncation.
  • 2
    Descriptions
    The ideal description length has fluctuated in recent years, but today it sits at 155-160. In terms of content, here's a formula to live by: target keyword + auxiliary keywords (if natural) + descriptors + call to action = on the money. Therefore: “The audits of SEO they are difficult.

Make specific optimizations

Even small updates to a page tell Google that it should crawl that page. As such, the regular updates will help keep your pages fresh and relevant in the eyes of the search engine.

There are two types of content that should be updated regularly. the first is a top page. These are the pages that drive the most traffic to your business. Updating them ensures they will continue to generate traffic for your business.

The second is an “opportunity page”. An opportunity page is a page that, if it moved up the SERP a little, would see a significant increase in traffic.

Products from SEO Popular sites are equipped with rank trackers that allow you to see where pages are ranking for certain keywords, whether those rankings have changed, and how much traffic is being generated from each keyword.

Pages that rank outside the top 10 should be updated religiously to give them a chance to advance to page one. A similar approach should be taken with pages ranking just after the top 3 spots.

Run your website in PageSpeed ​​Insights

Page speed is vital, especially after Google released its speed update in May. In part, this is due to theincreasing search on mobile devices.

Anyone who uses a phone to look things up on the Internet isn't going to be left waiting for a slow-loading website. This means that the faster your website is, the more likely Google is to reward you with strong organic rankings.

O PageSpeed ​​Insights will be your ideal tool here. Provides granular views of page speeds and offers suggestions for improvements.
So, to help you with this task, how about you take advantage of specialized consultancy in SEO?

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