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Competitor analysis in SEO:
how to use this strategy

Discover the competitive analysis process in SEO and incorporate the findings into your digital MKT strategy. Enjoy and win one FREE DIAGNOSIS!
There are those who say that the first news that should be given to a novice consumer is that any product they want to sell is probably already being sold on the market.

Broadly speaking, this is good news and bad news. On the one hand, sharing the same customers with competitors can seem like a big challenge. On the other hand, competition is a powerful indicator of consumer demand.

And there is no denying it: where there is demand, there is also potential for growth and greater profitability—and that's why the competition analysis is so important.

Therefore, knowing which the source of your competitors’ traffic, understanding how they interact with the public and analyzing how they behave in the face of market opportunities can help you to make more assertive decisions about the future of your company.

Following this line, this article will help you understand the importance of a thorough analysis and that transform the story of your business and how you can do it.

Are you interested? Continue reading and learn how!

What is a competitive analysis in SEO and what is its importance?

Basically, a competitive analysis is the process of identifying your competitors and evaluating their strategies to determine their strengths and weaknesses in relation to your own business, service or product.

Therefore, the objective of this action is to gather the necessary intelligence to find and develop a successful strategy in the market in which your organization operates.

After all, why competition analysis is important?
  • Can you increase the Bandwidth of your website;
  • Business opportunities are better evaluated;
  • Your organization gains a competitive advantage while learning companies' online tactics and performance.
This article may interest you "Paid or organic traffic: What is the best option for your business?"

What results can your business have with the analysis in SEO of competitors?

A competitive intelligence can become a revolutionary capability for companies looking to optimize their performance in the digital environment, speeding up so its growth.

Therefore, the decision-making power becomes much easier and optimized.
To assist in this process, there are analysis tools Bandwidth that offer estimates of any website's desktop and mobile traffic, as well as providing statistics on user behavior and traffic sources.

As a result, this data allows strategists to analyze a competitor's total marketing strategy, estimating a partner's growth capabilities, exploring new markets and building arguments based on a analytical marketing real.
In Google Analytics, managers can check the performance metrics from the website itself — which, in itself, is already very advantageous, since you can have an overview of the main metrics about your digital channel that receives the most organic flow.

On the other hand, traffic analysis tools were developed to allow you to access this same information, only in two ways. your competitors.

As a result, you get compare your website traffic and user behavior relative to other competitors.
Request your FREE DIAGNOSIS of competition in SEO!

How to do competition analysis in SEO?

With the right data and thorough analysis, even the most basic information can become valuable insights if you look at it from the right angle.

In this sense, you can have important informations about your user's behavior, outlining the right strategies to reach the audience that really matches your persona.

But, after all, what should you consider before carrying out a competition analysis?

So, here are some of the main features that you should know to carry out a competition analysis on websites that are really interesting for the growth of your organization. Many of these features can also be found in Semrush tools.

Audience behavior

To analyze the quality of traffic than a competitor obtain and draw some conclusions about the efficiency of your digital marketing activities, you can — and should — analyze pages, visits and bounce rates.

For example, if a website's total traffic is growing, the bounce rate is increasing, and the number of pages is falling, it's possible that the traffic coming to this website is low quality or irrelevant.
So you can analyze this information and create strategies that are favorable for your own business.

To get user behavior data for many competitors at once, you can turn to the bulk reporting alternative.

Main traffic data

Firstly, you can start by checking how much Bandwidth the site you are analyzing receives.

So, start by typing in a competitor's URL to see their website's traffic report. Look strategically at the estimated number of visits, this will allow you to calculate what the other site's audience size is. O Semrush has an excellent tool for traffic analysis.

Finally, you can add other competitors and see how their traffic is over time.

Uncovering your competitors’ strategies

To understand how your competitors in the market define winning strategies, you can ask a series of objective questions. Some examples you can use:
  • Where do your competitors’ audiences come from?
  • Where do they go next?
  • Are your competitors competing for the same audience?
  • Which digital marketing strategies proved to be most effective when it came to your competitor’s objective?
  • Which pages on your competitor's website attract the most attention?

Evaluating a potential partner

An interesting way to use traffic analysis is to use it to find out whether your company and a potential partner would work out in a professional collaboration.

Using traffic journey, audience insights and geodistribution tools, you can analyze your potential partner's campaign and see how compatible it can be with your business strategies.

Public perception

On the other hand, in terms of pages/visits and bounce rate, it is possible to analyze the quality of a competitor's traffic.

This option is very important because, through it, it is possible to understand the efficiency of strategic marketing to improve your own service.

Traffic journey

To find out if the company gets more traffic through social media campaigns or paid ads, you need to look at the Traffic Journey.

In it, the information will be divided into 4 parts: Direct, Reference, Search, Social Networks and Paid.

On the same page, the tool gives you the option of obtaining broader information about which domain generates the most traffic, search engines or social networks.

At the bottom, a well-structured and organized website traffic scheme is available, making it possible to monitor the number of visitors who return to research.
See how you can create one optimization strategy in SEO that is perfect for your website.

Use a competitor's website to your advantage!

The competition website is a very useful tool that you can use to make your own website better.

Therefore, carrying out a competition analysis will give you an overview of your “rivals” in the market, knowing what their traffic is like and discovering innovative ideas that you can use to boost your company's growth.

Start running an in-depth analysis of SEO of your competition

Now that you know the main points to consider in a competition analysis, the time has come for you to change the direction of your business and start carrying out an in-depth analysis of other companies.

With the help of Bytebio, you have access to a FREE DIAGNOSIS to have access to the main insights of your competition and find out how your website has positioned itself among other companies in the same sector.

Request a diagnosis from your competitors right now:

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