First of all, we know that the main objective of any brand operating in the market is achieve better results, and thus become competitive. However, for this objective to be achieved, it is necessary optimize internal processes, in order to qualify the products, services and even the relevant activities.
To truly understand what we should improve, optimize, develop or reduce, it is necessary to rely on data (data driven), and not in “guesswork”. And in this regard, we can see the due importance of marketing analytics.
even being a marketing area very important in current contexts, many entrepreneurs and professionals in the field are still unaware of its concept and, consequently, its main applications.
Do you want to know more about the subject and what are the main characteristics of this strategy? So check out our post until the end and ask your questions.
What are the advantages and benefits of analytical marketing?
From what has been said, we can easily identify some of the benefits and advantages that analytical marketing offers. Let's look at some of them:
1. Data-driven decisions
The first advantage that we can see with the use of analytical marketing is the fact that, through it, we can make more solid and informed decisions. By collecting and analyzing data, the professionals in charge can generate strategies with greater confidence, taking fact-based marketing decisions, and not just on guesswork or intuition.
2. More efficient and optimized campaigns
In addition to improving decision-making, analytical marketing also allows you to identify which strategies and tactics are working and which are not, enabling marketers to adjust their campaigns to obtain more efficient results.
In addition, with real data on behavior, geography and demographics, it is easier to segment and target campaigns to people who really fit with the company's offering.
3. More detailed context of the target audience and persona
Using data on consumer behavior, marketers can better understand their target audience and create more relevant campaigns and effective, reducing unnecessary costs and contributing to a ROI increasingly sustainable.
4. Real-time analysis
We still have the opportunity to track campaign performance in real time, which allows you to quickly adjust them if necessary.
This process also allows marketing professionals evaluate the return on investment of each campaign and make informed decisions about how to allocate the marketing budget most effectively.
5. More focus on teams
When we went to evaluate the performance of strategies that were prepared, it is possible to identify whether they are being conducted in accordance with the team's strategic planning – whether in the short, medium or long term. In this way, it becomes possible to keep teams increasingly aligned with competitive purposes, whether in the micro or macro aspect of the corporation.
In practice: how does analytical marketing work?
Understanding the concept and importance of analytical marketing As a competitive strategy in a company, its functionality is quite simple – but it must be executed with caution. In general, the steps of analytical marketing are as follows:
5 analytical marketing tips to improve your strategies
Just like any tool or process, there are very common errors that need to be avoided, If you want boost your strategies and campaigns. We will comment on some of them below:
1. Not documenting results
In general, it is practically impossible to analyze the performance of a strategy if there is no record of it. And in this context, we are not just referring to performance data, but also in the objective documentation, goals, plans, and whatever else is appropriate to document.
According to a survey carried out by Content Trends in 2019, it was found that only 36,6% of businesses had some type of already documented strategy! Therefore, it is crucial to invest in documenting processes related to analytical marketing, as this is one of the main errors that make this strategy inefficient or completely out of context.
2. Focus solely on tools and applications
In fact, the tools and applications are essential to make the analytical marketing strategy increasingly efficient. However, several organizations focus only on them, believing that because they are technological and intelligent they can solve everything.
As a result, brands forget that, no matter how intelligent and technological a hardware, there are activities in analytical marketing that still depend on human capital.
3. Wasting time
Wasting a lot of time on analytical marketing process It's a pretty common mistake. And this happens for numerous reasons, such as:
4. Not investing in organization
Who works or is starting to work with analytical marketing, you know that this process requires extreme organization. This is because those involved in the area tend to handle a wide range of data, from various sources. So there is a very evident complexity in this tool.
Therefore, it is necessary to find a way to organize all this data and processes. An example to mention is the importance of categorizing them into groups, adopting nomenclatures, and even marketing channels. In addition, establish a calendar to monitor the most important metrics.
Actions like these will further optimize your routine, and will prevent you from getting lost in the data and ending up with information intended for the wrong strategies.
5. Ignoring the potential of visualization
It is not now that we know that the data presentation for immediate superiors it is important. However, if you bring this information to them in any way, you may end up frustrating expectations, and furthermore, not being able to effectively convey the message you want.
For this reason, this is one of the most essential functions of data visualization! It has the power to transmit information more precisely and quickly, not to mention the potential for enchantment. So don't forget to invest in a detailed visual process and very beautiful when presenting this data in marketing reports.
Conclusion
If the content of this article interested you, Contact Us to find out what our team can do for your business. If you want to know more about the topic, visit our information page. digital marketing solutions.
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Data-Driven Marketing is a growing trend that shapes the way marketers work. Now it is fully integrated into companies’ strategies, related to Digital Marketing.
Data-driven marketing is no longer an option, but a necessity for companies looking to become agile and efficient in today's market.
The main idea is to make the best use of the data you have already collected. This way, you can better understand your target audience, improve the customer experience, and drive growth.
Data-driven marketing applies to the use of online advertising channels in order to collect user data through specific tools that allow you to track users' actions on websites or applications.
It allows Marketing professionals to be proactive and anticipate market trends, optimizing decision making.
Data is a powerful tool for decision making. But how do you know which data to use?
What should your company measure and analyze to make decisions with an informed approach, beyond just going through the motions of digital transformation or big data analysis projects?
“Data-driven culture” goes far beyond technical skills; It requires cultural changes within each department where those working on behalf establish goals as well as metrics that can also track progress.
Data-Driven Marketing is all about using insights to optimize digital campaigns and improve the customer experience.
This type of marketing approach requires a lot of organization, which is why project managers are so important in data-driven organizations for data analysis.
See our page on Data-Driven Marketing and find out a little more.
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