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4 of the best BI tools for your business

It's not always easy to choose a BI tool that meets your company's needs. We have prepared this article with some information that may be useful to you.

Companies that have a culture data driven adopt strategies guided by relevant information and real metrics, such as decision-making based on data analysis, and not just intuition, speculation or hypotheses. Knowing how to analyze data and invest in Business Intelligence is today, and increasingly, fundamental to success of a business.


By collecting data and properly treating this set of data, thus adopting both a data-driven culture and processes, data driven companies can achieve several benefits and competitive advantages, such as: a better understanding trends of the market, the ability to make predictive analytics and evolution of processes and management.


And one of the ways to establish a data driven culture is through the practical application of big data tools, artificial intelligence and Business intelligence (BI). Therefore, with the latter in mind, we prepared this article in which we list 4 of the best BI tools for your business. Check out:

Na Bytebio, we combine Marketing & Technology!

1. Looker Studio (Google Data Studio)

We know that Google is always analyzing the web and, since 2016 - the tool's release date -, major improvements and evolution have been taking place. Looker Studio (formerly called Google DataStudio) is one of the few free tools of BI. To use it, you just need to have a Gmail account.


The interesting thing about Data Studio is that it can connect to other data sources in the Google MarketingPlatform, including Google Ads, Analytics, Display & Video 360, and Search Ads 360. Plus Google consumer products like Sheets, YouTube, and Search Console.


It is also possible to extract data directly from databases, including BigQuery, MySQL and PostgreSQL; simple files, by uploading CSV files and Google Cloud Storage; and also from social media platforms, such as Facebook, Reddit and Twitter.


It is possible to create fully customizable dashboards ​​that benefit teams from different areas, so Google Data Studio ended up becoming one of the most commonly used BI tools. Another feature of the platform is the generation of custom reports that are easy to understand and can be shared.

2. Microsoft Power BI

Power BI is one of the most acclaimed business intelligence tools, being part of Microsoft's gigantic suite of services since 2015.


One of the main functions of Microsoft Power BI is to integrate different data sources, such as Excel spreadsheets, social networks, cloud applications, etc. Additionally, the tool can also create dynamic dashboards and reports in minutes.


The Microsoft Power BI dashboard gives analysts a broad vision of the metrics used, which can be updated in real time and viewed on desktops, tablets and smartphones.

3. Instrument

O Instrument is software developed by the company that bears the same name. The tool has powerful features to generate insights in a simple e direct.


The implementation of the tool is facilitated by the great possibilities and ease of integration with existing information. Data visualization aims to achieve an understanding agile e clear.


Tableau Software was launched in 2003. In other words, it has accumulated almost 20 years of rich experience in BI solutions. In addition to a more flexible implementation process, it has made great progress in other areas, such as bracket e availability.

4. Qlik

Qlik is software manufactured by QlikTech, founded in 1993, with an innovative method called Business Discovery, which helps in the decision-making process based on elements from different sources of analysis: data, people and places.


In their portfolio, they have two branches. QlikView, which offers quick flexibility, ease of use and powerful features to convert data from different sources into business knowledge, thus providing more accurate decision-making and creating new opportunities for the company.


Qlik Sense is a recent and more complete version of modern analysis, with the Associative Mechanism, a powerful augmented analytics and a multi-cloud architecture. Plus, it supports a whole range of enterprise-scale use cases.

Data consolidation and BI tools

Each platform has a different integration feature with the systems. Before, therefore, starting any integration, it is extremely important to meet with the team that has the decision-making power and define the objectives and needs of the BI area in the company.


Subsequently, with the information and data generated daily, it is interesting to analyze the options and look for the most appropriate tool for your business, which, in addition to functionality, also has efficient support and the ability to integrate different sources and programs, such as Google Analytics, Google Ads, Facebook Ads, online spreadsheets, ERP database and CRM systems.


And thinking about CRM systems, we separated a bonus, that's right, we prepared this content about the Bitrix24, which can add to your company's data management. Check out:

See the article "What is Bitrix24?" and see
how it can transform your business

Bitrix24:

O Bitrix24 is a complete CRM, project management and collaboration platform developed in 2012. Unlike some CRMs, Bitrix24 has a part of reports that convert the data collected and the actions carried out daily by the sales team into indicators of operating performance.


The platform also has the CRM Analytics which evaluates the efficiency of managers and shows at which stage of the business you lose your customers, allowing you to identify, based on data, the weak points in your company's sales processes.


The marketing team also has an area on the platform, called Sales Intelligence, which shows in detail sales by channels, calculating the ROI of advertising and building a funnel that connects marketing and sales efforts.

For companies thinking about using the Bitrix24 and for those who already have a huge amount of information in their Bitrix24.CRM, a Bytebio developed the Bitrix24 Power Data, an integration capable of extracting data from the Bitrix24 quality all systems and sources that your company has and automatically import it into a favorite BI tool, thus enabling the creation of Analytical Dashboards to gain insights that bring more intelligence to your business.


If your company has teams that generate a high volume of data from various sources, including the Bitrix24, and requires personalized dashboards and maturity in data driven management, then the Bitrix24 PowerData is right for you. See what benefits your company can have:

benefits of Bitrix24 Power Data

Consolidated data
Consolidated data
Monitor your business with consolidated data in one place
Real Time Updates
Real-time updates
Monitor your business indicators in real time
Results & insights
Results &
insights
Extract the best insights and create strategic actions based on the results
Receive by email
Receive by
e-mail
Receive reports with scheduled dates, in your email, and follow up
Interactive Dashboards
Interactive Dashboards
Use filters, interact with data and get answers in BI tools
Engaged team
Engaged team
Empower and engage your team through data- and results-driven tools
Data Science e Data Analytics
Data Science e Data Analytics
Monitor indicators that tell you what actually happens in your business
Indicators and KPI's
Indicators and KPI's
No making decisions based on "guesswork", but rather on data and indicators (KPI's)
See more about "Bitrix24 Power Data" and how it can transform your business
A Bytebio has consultants experts em Data Analytics e Data Science, being a company focused on solving business challenges. Collecting, organizing and analyzing data is an essential part of our operations, generating security and assertiveness for your business decisions and strategies. Speak to one of our experts:

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