4 of the best BI tools for your business
Companies that have a culture data driven adopt strategies guided by relevant information and real metrics, such as decision-making based on data analysis, and not just intuition, speculation or hypotheses. Knowing how to analyze data and invest in Business Intelligence is today, and increasingly, fundamental to success of a business.
By collecting data and properly treating this set of data, thus adopting both a data-driven culture and processes, data driven companies can achieve several benefits and competitive advantages, such as: a better understanding trends of the market, the ability to make predictive analytics and evolution of processes and management.
And one of the ways to establish a data driven culture is through the practical application of big data tools, artificial intelligence and Business intelligence (BI). Therefore, with the latter in mind, we prepared this article in which we list 4 of the best BI tools for your business. Check out:
We know that Google is always analyzing the web and, since 2016 - the tool's release date -, major improvements and evolution have been taking place. Looker Studio (formerly called Google DataStudio) is one of the few free tools of BI. To use it, you just need to have a Gmail account.
The interesting thing about Data Studio is that it can connect to other data sources in the Google MarketingPlatform, including Google Ads, Analytics, Display & Video 360, and Search Ads 360. Plus Google consumer products like Sheets, YouTube, and Search Console.
It is also possible to extract data directly from databases, including BigQuery, MySQL and PostgreSQL; simple files, by uploading CSV files and Google Cloud Storage; and also from social media platforms, such as Facebook, Reddit and Twitter.
It is possible to create fully customizable dashboards that benefit teams from different areas, so Google Data Studio ended up becoming one of the most commonly used BI tools. Another feature of the platform is the generation of custom reports that are easy to understand and can be shared.
Power BI is one of the most acclaimed business intelligence tools, being part of Microsoft's gigantic suite of services since 2015.
One of the main functions of Microsoft Power BI is to integrate different data sources, such as Excel spreadsheets, social networks, cloud applications, etc. Additionally, the tool can also create dynamic dashboards and reports in minutes.
The Microsoft Power BI dashboard gives analysts a broad vision of the metrics used, which can be updated in real time and viewed on desktops, tablets and smartphones.
O Instrument is software developed by the company that bears the same name. The tool has powerful features to generate insights in a simple e direct.
The implementation of the tool is facilitated by the great possibilities and ease of integration with existing information. Data visualization aims to achieve an understanding agile e clear.
Tableau Software was launched in 2003. In other words, it has accumulated almost 20 years of rich experience in BI solutions. In addition to a more flexible implementation process, it has made great progress in other areas, such as bracket e availability.
Qlik is software manufactured by QlikTech, founded in 1993, with an innovative method called Business Discovery, which helps in the decision-making process based on elements from different sources of analysis: data, people and places.
In their portfolio, they have two branches. QlikView, which offers quick flexibility, ease of use and powerful features to convert data from different sources into business knowledge, thus providing more accurate decision-making and creating new opportunities for the company.
Qlik Sense is a recent and more complete version of modern analysis, with the Associative Mechanism, a powerful augmented analytics and a multi-cloud architecture. Plus, it supports a whole range of enterprise-scale use cases.
Data consolidation and BI tools
Each platform has a different integration feature with the systems. Before, therefore, starting any integration, it is extremely important to meet with the team that has the decision-making power and define the objectives and needs of the BI area in the company.
Subsequently, with the information and data generated daily, it is interesting to analyze the options and look for the most appropriate tool for your business, which, in addition to functionality, also has efficient support and the ability to integrate different sources and programs, such as Google Analytics, Google Ads, Facebook Ads, online spreadsheets, ERP database and CRM systems.
And thinking about CRM systems, we separated a bonus, that's right, we prepared this content about the Bitrix24, which can add to your company's data management. Check out:
O Bitrix24 is a complete CRM, project management and collaboration platform developed in 2012. Unlike some CRMs, Bitrix24 has a part of reports that convert the data collected and the actions carried out daily by the sales team into indicators of operating performance.
The platform also has the CRM Analytics which evaluates the efficiency of managers and shows at which stage of the business you lose your customers, allowing you to identify, based on data, the weak points in your company's sales processes.
The marketing team also has an area on the platform, called Sales Intelligence, which shows in detail sales by channels, calculating the ROI of advertising and building a funnel that connects marketing and sales efforts.
For companies thinking about using the Bitrix24 and for those who already have a huge amount of information in their Bitrix24.CRM, a Bytebio developed the Bitrix24 Power Data, an integration capable of extracting data from the Bitrix24 quality all systems and sources that your company has and automatically import it into a favorite BI tool, thus enabling the creation of Analytical Dashboards to gain insights that bring more intelligence to your business.
If your company has teams that generate a high volume of data from various sources, including the Bitrix24, and requires personalized dashboards and maturity in data driven management, then the Bitrix24 PowerData is right for you. See what benefits your company can have:
How to solve certain business problems in your company with Bitrix24? Alone may not be enough. Consulting makes this bridge and fulfills the function of connecting needs and problems to solutions, relying on the experience of our consultants, who already have experience from other cases and business experiences and use of appropriate tools.
Development
We develop applications that can extend your Bitrix24 to other functions specific to your needs or your business. Furthermore, our development team can create parallel systems or integrate existing systems and ensure that all your digital needs are met.
Parameterization and Implementation
we leave the Bitrix24 configured according to the needs of your business, through parameterizations, configurations, customizations and mainly through implementation work, respecting the company's culture and its current situation.
Increase employee adherence to processes and tools appropriate to the company, such as Bitrix24, improving the user experience and internal communication.
Improvement in Project Control
Planning, execution and management of your projects aligned with a fluid process.
Optimization of Internal Processes
Optimization of internal processes, simplification of routines and operational fluidity.
There are many benefits in using the Kommo CRM for WhatsApp. Here are some:
Easy lead generation and tracking
When using the Kommo CRM for WhatsApp, companies can easily generate leads and track them until sales are completed. This helps increase your conversion rates and sales numbers.
Advanced CRM functionality
O Kommo CRM comes with all the functionalities of a complete CRM solution including lead management, customer engagement, sales tracking, etc. This makes it a powerful tool for managing your business.
Easy team collaboration
Like Kommo CRM is cloud-based, it's super easy to collaborate with your team members. This allows everyone to work together effectively and concisely.
Easy communication with your customers
to Kommo, you can easily communicate with your customers, allowing you to provide great service and build a trusting relationship.
Data management and analysis
O Kommo CRM allows you to easily organize and manage your data. This makes reporting and analyzing your business metrics easier.
Great for businesses with a large customer base
If your business has a large customer base and you want to engage with all of them through WhatsApp, then Kommo CRM is a great option.
Social networks or WhatsApp
If the customer starts a conversation with your company through a social network and wants to continue later, through WhatsApp itself, everything is in one place, in an integrated way. The CRM function allows exactly this: you can manage your company's contacts, regardless of the channels through which it is used, bringing the concept of omnichannel to your company.