Why did 360º Marketing become necessary in 2024?

Marketing is one of the areas that has grown the most and gained relevance in recent years, especially digital marketing . While companies used to strongly resist investing in this area, today a large portion of them consider marketing their main source of leads and sales.

With the success of the field, several distinct techniques and strategies have also emerged to be put into practice, one of which is 360 marketing (or 360º marketing). Have you heard of it?

This is a slightly different approach than what most companies are used to. Here, companies invest in all available platforms to take their brand to as many places and people as possible. Interesting, isn't it?

To delve deeper into the subject, keep reading and understand why this strategy has become so necessary.

360-degree marketing can be implemented in any company, in any sector. However, it's important that the company already has a structured marketing team , as this is a strategy that requires a multidisciplinary approach.

Therefore, if your company aims to grow, increase its authority with its target audience , and reach even more customers, 360 marketing is certainly a great tool for that purpose.

This strategy has been very well regarded by the market and in 2024 many companies decided to put it into practice. As a result, they quickly noticed several benefits, some of which are listed below:

This is one of the first things you notice when putting 360-degree marketing into practice. After all, simply having your brand exposed across all channels automatically brings more visibility.

But, beyond that, this strategy can also be a differentiating factor compared to the competition . After all, it also demonstrates how strong the company is, since it's not easy to put 360-degree marketing into practice.

One of the great advantages of being present on social media is the closeness it provides with customers. Typically, it is through these channels that a more intense exchange occurs between consumer and customer.

When used correctly, these channels help to bring the customer closer , which also contributes to their loyalty.

The best way to understand something is by experiencing it firsthand, right? By applying 360-degree marketing, the company comes into contact with the most diverse areas of the market , even those it has explored the least. This will broaden the team's knowledge and also contribute to the growth of the business.

In this way, it will be possible to understand how the brand can act and position itself to become even more assertive.

Despite being very beneficial for the company, this is certainly not the easiest strategy to put into practice. After all, being present on one channel is already complex, imagine being present on all of them.

Although complex, it's not impossible! To make your 360 marketing strategy a reality, you first need a multidisciplinary team , since each channel has its own specific characteristics and requires different expertise.

Furthermore, good planning is essential . Several activities will need to be carried out simultaneously, and without a defined plan and assigned responsibilities, achieving the desired results will be difficult.

Last but not least, you need to know your customer like no one else . It may seem obvious, but this is essential, as it will help you understand which channel to work with at each moment, in order to optimize the entire customer journey from the beginning.

Above, we just mentioned what it takes to create a 360 strategy. Now, let's go a little further. It's time to get your hands dirty and we'll explain how:

This is the first step in any brand campaign or strategy . Without a goal, the actions will be meaningless, and it will also make it difficult to track results. Therefore, it's necessary to define a goal before proceeding with the other steps.

Next, it's necessary to define exactly which channels will be used. The idea is to use several – we had mentioned all communication channels – but we know that it's humanly impossible to use them all. Therefore, it's important to define which channels these will be.

Afterwards, it is necessary to define the actions that will be developed in each of these channels. It is likely that each one has a specific or most used format. With that in mind, it might be interesting to also define who will work on each channel. The multidisciplinary team will be extremely important here.

Even when using various channels, it's still necessary to segment which audience will be targeted in each one. It's pointless to be present in many places if you're not communicating with the right audience for your business.

Therefore, it's important to define your target audience within that channel, which will help you create more effective content .

Despite using various channels, the brand's tone of voice should remain consistent. After all, all the content comes from a single company, right? It's very important that, even though the content is presented differently on each channel, it aligns with the brand identity.

In fact, many companies have a single agenda for all their various channels , only changing how it is approached/portrayed in each one. This creates more unity and helps strengthen the brand.

Last but not least, is monitoring all the chosen channels. It's important to collect metrics from each channel and continuously analyze your brand's performance on each one.

This way, it will be possible to better understand the audience of each channel, the way they most like to have contact with your brand and what attracts them most.

After gaining a better understanding of how this marketing strategy works , you might be wondering if it makes sense for your company, your reality. Well, we're going to give you a few more reasons to overcome your fear.

Since your brand and products will be present across multiple channels, each with a distinct presentation, your customers will have many more opportunities to interact with the brand.

With this, they will be able to learn more quickly about their portfolio and the

Products/services they are interested in. It's as if you "surround" them in every possible way. This means that if there is interest in the brand, the chances of conversion increase significantly.

The area of ​​customer success (CS) has been successful because companies have understood the importance of having a satisfied customer. And 360-degree marketing also contributes to the CS team. After all, the brand is not only present in various channels, but must also provide service in all of them.

This integration of customer service increases customer satisfaction . They will have the impression that no matter which channel they use, they will receive a response from the company regarding their question or complaint.

As we've already mentioned, this 360-degree marketing strategy is also very beneficial for brand valuation . Your customers will perceive your company as organized and engaged, and proof of this is that they will see it everywhere. This will make them view the brand with more credibility.

One of the key points for customer loyalty is continuous contact, even after the sale is closed . With 360-degree marketing, this contact not only continues but is maintained across various channels. This will keep your customer close, informed about new developments, and will also increase the chances that they will buy again.

Regardless of your company's niche or size, investing in marketing is currently one of the prerequisites for building a solid business . This is because it's what will take your brand to the market, to your target audience.

In addition to helping attract new customers, marketing is extremely important for retaining current ones. Furthermore, it helps increase profits, the number of people your brand reaches, and can also be a differentiating factor compared to your competitors.

Therefore, if you want your company to stand out in the market and operate profitably, investing in marketing is crucial . How many companies do we know today that are what they are today only because of their marketing investment ? Countless!

And you, do you want to invest in marketing your business, but don't know how or where to start? At these times, it is very important to count on the support of those who already have knowledge of the subject, and we at Bytebio we can help you!

We work with consultancies and also tools to better structure your marketing team and, thus, obtain even better results! Want to know more about what strategies and opportunities we can create? Get to know better Bytebio.

We hope the shared content has helped you understand what 360 marketing is , why it's so important, and how to put it into practice. We are confident that this strategy will bring excellent results to your business.

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