With the growing development of technology in the market, we can see the emergence of several technologies, capable of further optimizing our professional activities. Among this movement, we note the development of process automation, which tends to offer several competitive benefits to a business.
Want to know what they are? So, check out our post until the end and see the 3 reasons for your business to invest in automation.
1. Optimizes management
First of all, we can see that process automation positively affects business management. Through the acquisition of software more modern systems, it is possible to have even better control over the information, and thus obtain an even broader view of the variables that occur in the company's work routine.
Not to mention that taking decision becomes safer, since the automation offers quantitative analysis, providing more information to strategic processes and greater integration between systems. Furthermore, it is also possible to extract important feedback regarding daily processes through the use of performance indicators.
Therefore, automation is an important factor for managers to be able to address the problem directly, investing in specific improvements.
2. Reduces costs
When we start investing in automation, computers and systems tend to facilitate human work, reducing manual activities. With this, we also reduce costs involved with personnel — transportation, food, pensions, etc. — and also with processes — machinery, printing facilities, infrastructure.
When we automate activities, we leave aside mechanical activities that require human interference. In this way, the company ends up relieving cash flow and having the opportunity to allocate financial resources to strategies that stimulate the brand's growth in the market.
3. Business competitiveness
With the support of automation, we were able to distinguish the company from the competition in all sectors. This is because IT activities will have more importance, and will therefore be at the center of the business' internal strategies. Thus, entrepreneurs and managers will have the support of solutions and tools to position themselves in an innovative way in the market, attracting customers in a unique way.
In a practical way, automation offers a even better customer experience, whether to ask questions or even to buy a product or service. In an increasingly intense routine, consumers value practicality in business models.
Therefore, there is nothing more strategic than offering this convenience through automation, since they can answer questions with virtual electronic attendants, make purchases quickly, among other related processes.
See some examples of process automation
Automation of marketing projects
The marketing area is very dynamic and has long been one of the first to adopt new technologies. After all, it is essential that businesses are always up to date and offer innovative experiences to their customers.
For this reason, process automation applied to marketing can be extremely advantageous, as it optimizes processes, reduces costs and gives the company a competitive advantage.
Among the main advantages of automating marketing processes, we can highlight:
Productivity automation
Productivity automation is essential for any business that wants to optimize its processes and stand out in the market. Furthermore, automated processes make it possible to eliminate rework, human errors and wasted time; in other words, they are extremely efficient!
Some advantages of process automation for productivity are:
Service automation
Process automation can be extremely advantageous in this regard, as it offers greater agility, efficiency and quality of service. Furthermore, through it it is possible to have a larger scale of action, since automations have no time limitations and can be active even outside business hours.
Process automation also allows you to store customer data more securely and have greater control over information, considering the new Data Protection Law (Brazilian General Data Protection Law (LGPD) ).
Some advantages of automating customer service are:
Financial management automation
The automation of financial processes is essential for any company that wants to have more control over your cash flow and optimize your spending. Furthermore, it is possible to count on a reduction in bureaucratic processes and, consequently, lower costs.
Report automation
Report automation is essential for any company that wants to have more agility and precision in its decision making process. Furthermore, as a result of a reduction in the time spent on this activity, operational costs are also reduced.
Today, there are T that bring data from CRM and Task elements, such as Leads, Contacts, Companies, Businesses and Tasks fields, making them available for creating views according to business needs, through combined graphs and tables.
Some advantages of automating reports are:
Signing Off
As we have seen, the development of digital technology offers new opportunities for companies, and among them, we have automation! Now, it is possible to optimize activities, reduce costs, qualify processes and have the lowest possible errors in activities with the help of software and programs that work independently.
Process automation is a way to make work easier and more efficient, using technologies such as machine learning, internet of things or artificial intelligence. Without these innovations, companies today would not be able to use their full potential, as it is essential to know how they operate so that employees in these companies can also grow with them!
Therefore, now that you know the main reasons to invest in process automation in your business, how about learning about our solutions? Talk to us now and understand how we can help your company grow even further in the market through digital transformation.
How to solve certain business problems in your company with Bitrix24? Alone may not be enough. Consulting makes this bridge and fulfills the function of connecting needs and problems to solutions, relying on the experience of our consultants, who already have experience from other cases and business experiences and use of appropriate tools.
Development
We develop applications that can extend your Bitrix24 to other functions specific to your needs or your business. Furthermore, our development team can create parallel systems or integrate existing systems and ensure that all your digital needs are met.
Parameterization and Implementation
we leave the Bitrix24 configured according to the needs of your business, through parameterizations, configurations, customizations and mainly through implementation work, respecting the company's culture and its current situation.
Increase employee adherence to processes and tools appropriate to the company, such as Bitrix24, improving the user experience and internal communication.
Improvement in Project Control
Planning, execution and management of your projects aligned with a fluid process.
Optimization of Internal Processes
Optimization of internal processes, simplification of routines and operational fluidity.
Data-Driven Marketing is a growing trend that shapes the way marketers work. Now it is fully integrated into companies’ strategies, related to Digital Marketing.
Data-driven marketing is no longer an option, but a necessity for companies looking to become agile and efficient in today's market.
The main idea is to make the best use of the data you have already collected. This way, you can better understand your target audience, improve the customer experience, and drive growth.
Data-driven marketing applies to the use of online advertising channels in order to collect user data through specific tools that allow you to track users' actions on websites or applications.
It allows Marketing professionals to be proactive and anticipate market trends, optimizing decision making.
Data is a powerful tool for decision making. But how do you know which data to use?
What should your company measure and analyze to make decisions with an informed approach, beyond just going through the motions of digital transformation or big data analysis projects?
“Data-driven culture” goes far beyond technical skills; It requires cultural changes within each department where those working on behalf establish goals as well as metrics that can also track progress.
Data-Driven Marketing is all about using insights to optimize digital campaigns and improve the customer experience.
This type of marketing approach requires a lot of organization, which is why project managers are so important in data-driven organizations for data analysis.
See our page on Data-Driven Marketing and find out a little more.
There are many benefits in using the Kommo CRM for WhatsApp. Here are some:
Easy lead generation and tracking
When using the Kommo CRM for WhatsApp, companies can easily generate leads and track them until sales are completed. This helps increase your conversion rates and sales numbers.
Advanced CRM functionality
O Kommo CRM comes with all the functionalities of a complete CRM solution including lead management, customer engagement, sales tracking, etc. This makes it a powerful tool for managing your business.
Easy team collaboration
Like Kommo CRM is cloud-based, it's super easy to collaborate with your team members. This allows everyone to work together effectively and concisely.
Easy communication with your customers
to Kommo, you can easily communicate with your customers, allowing you to provide great service and build a trusting relationship.
Data management and analysis
O Kommo CRM allows you to easily organize and manage your data. This makes reporting and analyzing your business metrics easier.
Great for businesses with a large customer base
If your business has a large customer base and you want to engage with all of them through WhatsApp, then Kommo CRM is a great option.
Social networks or WhatsApp
If the customer starts a conversation with your company through a social network and wants to continue later, through WhatsApp itself, everything is in one place, in an integrated way. The CRM function allows exactly this: you can manage your company's contacts, regardless of the channels through which it is used, bringing the concept of omnichannel to your company.